realme Partners with Prime Minister Youth Program to Launch National PUBG Tournament, Promoting eSports with ₨1 Million Prize Pool and realme 14 Series Gifts

                                                   

realme, the fastest-growing smartphone brand among youth, partners with the Prime Minister Youth Program to launch the National PUBG Tournament, a groundbreaking esports competition offering a ₨ 1 million prize pool and exclusive realme 14 Series gifts. It comes off as a powerful move to accelerate the growth of Pakistan’s gaming ecosystem and empower youth.

This landmark collaboration between realme and the Prime Minister’s Youth Programme reflects a shared commitment to empowering Pakistan’s youth by investing in the future of mobile gaming and esports. Prime Minister’s Youth Programme, known for fostering skill development and career opportunities among the youth, aligns perfectly with realme’s mission to transform digital entertainment into real, rewarding prospects. 

realme’s much-awaited Number Series continues to set new benchmarks in the segment, especially with its cutting-edge processors that appeal to both gamers and non-gamers alike. Building on the momentum of its previous nationwide PUBG tournament, this initiative further underscores realme’s ongoing commitment to esports and creating platforms for passionate gamers across the country.

With the launch of the realme 14 Series, powered by the segment’s best Snapdragon 6 Gen 4 5G chipset and bionic cooling system, realme continues to position itself as a game-changer in the esports space. Offering up to 90 FPS for an unmatched gaming experience, the upcoming tournament will give young PUBG players a national stage to showcase their skills and strengthen Pakistan’s presence on the global gaming map.

The tournament will be open to all PUBG players across Pakistan, inviting the nation's most talented mobile gamers to compete for glory. With a ₨ 1 million prize pool and the latest realme 14 Series smartphones up for grabs, the competition promises high stakes and even higher excitement. Registrations for the tournament will open soon, with participation encouraged from gaming communities nationwide.

“realme has always believed in the power of youth. By joining forces with the Prime Minister Youth Program, we aim to inspire a new generation of gamers and help establish esports as a viable and rewarding career path in Pakistan,” said Ethan Yin, CEO of realme.

The partnership between realme and the Prime Minister Youth Program reflects a shared vision to foster talent, drive digital innovation, and unlock new economic opportunities through technology and gaming, particularly through collaborations on popular platforms like PUBG.

To find out the process to participate in the competition, please visit: https://www.instagram.com/p/DL7T8q0o60p/?igsh=cjFyZnA4ZjA1dW9k

realme 14 Series to Debut on July 14th with Pakistan’s First Snapdragon 6 Gen 4: Most Advanced Qualcomm Processor with Highest Power Efficiency

The countdown has begun! realme is gearing up for the much-awaited launch of the realme 14 Series 5G on July 14, featuring Pakistan’s first and fastest mid-range processor, the Snapdragon 6 Gen 4. Many users in Pakistan have long struggled with phones that lag during demanding tasks, causing frustration and interruptions at critical moments. The realme 14 Series 5G aims to eliminate this lag by delivering powerful performance that keeps up smoothly with multitasking, gaming, and everyday use.

Another common issue faced by users is overheating, which not only affects comfort but also leads to slower performance and shorter device lifespan. To address this, the realme 14 Series 5G features a bionic cooling system with a 6050mm² heat dissipation area — the segment’s largest, ensuring exceptional thermal management. Combined with the Snapdragon 6 Gen 4’s smart design, this advanced system keeps the phone cool even during extended heavy use, so users can enjoy uninterrupted performance without worrying about their device heating up.

Battery drain is also a major concern, especially for those who rely on their phones throughout the day. With a 35% improvement in energy efficiency, the Snapdragon 6 Gen 4 enables the realme 14 Series 5G to consume less power, offering longer usage time and improved productivity with reduced battery drain.

Boasting the highest Antutu score in its segment at over 800,000, the realme 14 Series 5G sets a new benchmark for mid-range smartphone performance in Pakistan. This launch marks a new era as the realme Number Series continues its strong commitment to delivering flagship-level technology tailored for both gamers and everyday users. Expected to launch in the under PKR 100,000 range, the realme 14 Series 5G promises the smoothest, coolest, and most powerful experience ever seen in this segment.

With the realme 14 Series 5G, the future of mobile performance in Pakistan looks brighter, faster, and cooler than ever before. Stay tuned for the big reveal on July 14: Pakistan’s next-generation smartphone experience is about to begin.

From Nut to Notable - How TikTok turned a Peshawar shopkeeper into a global star

 

It all began in a small dry fruit shop in Peshawar’s Rail Shopping Plaza, nothing fancy, just a regular place with shelves full of nuts and a passionate man behind the counter. That man is Gulwali Khan, who never imagined a single walnut and a tiny key would turn him into a TikTok star. But that’s exactly what happened. His quirky “Chabi Wala Akhrot” video didn’t just crack open a nut, it cracked the internet and cracked open a whole new chapter for his business. His videos went viral, racking up millions of views, and within weeks, customers started flooding in. What was once a family-run shop quickly became the destination with the help of TikTok.

“About 20 years ago,” Gulwali recalls, “I found a walnut that couldn’t be broken, not by hand, teeth, hammer, or even under a car. It came with a special key. Any duplicate failed.” That strange walnut stayed with him for years, until one day, he picked it up not for snacking, but for storytelling. He filmed a short video and posted it on TikTok. It was odd. It was fun. It was different. And it went viral.

“When I first posted, my brother, my nephew, even nearby shopkeepers laughed at me,” he says. “They thought I’d lost it.” But the internet thought otherwise. Soon, Gulwali wasn’t just a shopkeeper, he was a sensation.

His TikTok account, Nayab Dry Fruits, quickly exploded. Today, it has more than 831,000 followers and over 25.5 million likes, turning his once-quiet shop into a digital landmark. With every upload, his business gained new eyes, and new customers. “Before TikTok,” he says, “we were operating at just 10%. Now we’ve grown by 90%.”

Now, he smiles, “Those same people proudly say, ‘We’re relatives of Gulwali Khan of Nayab Dry Fruits.’” Locals started visiting. Then people from other cities. Then came tourists from the UK, Canada, and Switzerland, all eager to meet him.

Dry fruits run in Gulwali’s blood. His father and brother were both in the trade. But he added something new, a phone, internet, and creativity. He didn’t hire a social media team. “No strategy. Just me, my son, and sometimes our staff,” he says. “I try to make our work fun and meaningful.”

When asked what he’d tell small business owners, his advice is refreshingly simple: “Even if you’re selling something as simple as ice cream, show it online.”

To Gulwali, the medium doesn’t matter, it’s the message, the sincerity, and the willingness to try that makes the difference. “Don’t be afraid,” he says. “Start with what you have. You don’t need a big team. Just faith and creativity.”

With fans abroad, he hopes to open branches in Europe. “People tell me, ‘We came to Pakistan just to visit your shop. That’s the power of TikTok,” he says. What began with a walnut and a key has turned into a key to the world. And Gulwali, once laughed at for filming dry fruits, is now inspiring small business owners everywhere to post it online, even if it’s just ice cream.

CBD PUNJAB BRINGS STRATEGIC INVESTMENT OPPORTUNITY WITH NSIT RESIDENCIA AUCTION

The Punjab Central Business District Development Authority (PCBDDA), also known as the Central Business District Punjab (CBD Punjab), is all set to hold the auction of premium residential plots in NSIT Residencia this June. Building on the momentum of four previously successful auctions, this latest venture marks another bold step forward in the authority’s mission to redefine urban living and development in Punjab.

NSIT City is envisioned as a dynamic urban center comprising three districts  IT, Education and Film districts. Located adjacent to DHA Phase 6 and 7.

NSIT Residencia sits at the heart of this transformative zone, making it a strategic and future-ready investment opportunity offering unmatched accessibility to key locations within Lahore. Positioned as the next sought-after address in the provincial capital, NSIT Residencia combines luxury living with smart city infrastructure, providing investors with an exceptional opportunity.

CBD Punjab is offering four premium plots of up to four kanals each in this prime location. The reserve price has been set at PKR 95 million per kanal, with earnest money fixed at PKR 20 million. To ensure greater ease and accessibility for potential buyers, a flexible three-year payment plan has been introduced, making this an attractive prospect for both local and overseas investors. Applications for the auction must be submitted by June 16, 2025.

Commenting about the upcoming auction, CEO CBD Punjab, Imran Amin, said: “NSIT Residencia is a key part of our vision for a future-ready Punjab. By integrating IT, education and film districts within a single urban ecosystem, we are creating a city of opportunity. This auction is not just a real estate event it’s an invitation to invest in the next chapter of Punjab’s growth story.”

The development of NSIT Residencia is expected to generate a positive ripple effect on the regional economy. From job creation and increased real estate value to improved infrastructure and sustainable urban planning, the auction will contribute significantly to Punjab’s socio-economic advancement.

CBD Punjab continues to lead with forward-thinking initiatives that align with the government’s vision for a modern, inclusive, and globally competitive Punjab. The upcoming auction of NSIT Residencia reflects the authority’s unwavering commitment to building smart, connected, and future-ready urban communities.

ICAP Hosts CFO Conference 2025 at Lahore

      

The Professional Accountants in Business (PAIB) Committee of the Institute of Chartered Accountants of Pakistan (ICAP) organized CFO Conference 2025 on theme " Quantum Leap: Agility & Competitive Edge," at a local hotel.

 

A major highlight of the conference was the keynote address titled “Leadership Metamorphosis: Recalibrating CFOs in Motion” by Mr. Syed Hyder Ali, Chief Executive and Managing Director of Packages Group. He examined the multidimensional evolution of the CFO role, shifting from traditional financial stewardship to becoming strategic business leaders. Mr. Hyder Ali emphasized the CFO's potential to drive innovation, performance, and resilience amid today’s volatile economic climate.

 

Mr. Saif Ullah, President of ICAP, in his keynote address, eloquently underscored the critical importance and timeliness of this year’s theme. He reflected upon the unprecedented velocity of transformation reshaping the global financial and business landscape, emphasizing that today’s finance leaders must cultivate agility, embrace disruptive technologies, and position themselves as strategic enablers. He further asserted that in an era defined by complexity and volatility, the ability to anticipate change and proactively drive value creation is no longer optional but imperative for sustained organizational success.

 

Mr. Samiullah Siddiqui, Vice President of ICAP, conveyed his profound gratitude to the distinguished guests, organizing committee, ICAP Council Members, sponsors, and participants for their invaluable contributions to the success of the conference. He highlighted the evolving and pivotal role of CFOs as catalysts of organizational transformation—not merely as stewards of financial integrity, but as visionary leaders driving digital integration, fostering a culture of ethical governance, and steering their institutions toward long-term, sustainable growth in an increasingly complex business environment.

 

The conference proceeded with a thought-provoking panel discussion titled 'Empowered Growth: Leveraging the Digital Ecosystem', expertly moderated by Ms. Sana Mela, Vice President Strategy at Swyft Logistics. The panel featured a distinguished lineup of speakers, including Mr. Atyab Tahir, CEO of Hugo Bank; Mr. Salman Hafeez, Executive Director at Nishat; and Mr. Faisal Khan, CEO of IGI General Insurance. The session offered deep insights into how businesses can unlock scalable growth through digital transformation, real-time data analytics, and enhanced financial agility.

 

This was followed by an insightful presentation titled “Ethics in AI: Safeguarding Trust & Transparency in Finance” by global technology thought leader Mr. Asmar Atif, Chief Intrapreneur and Head of Octopus Digital at Avanceon. He explored the intersection of artificial intelligence and ethics in finance, stressing the urgent need for robust governance structures to uphold transparency, trust, and accountability in algorithm-based financial decision-making.

 

A second keynote address was delivered by Mr. Lee White, CEO, IFAC, titled “Finance in the Age of Acceleration: Navigating Complexity with Agility.” Mr. White urged finance professionals to proactively embrace artificial intelligence, align with sustainability imperatives, and adopt inclusive leadership models to ensure continued relevance and competitiveness in an increasingly complex global economy.

 

Further enriching the program, Mr. Ashfaq Yusuf Tola, President of the South Asian Federation of Accountants (SAFA), delivered a presentation titled “Redefining Finance: Quantum Thinking for Agile Times.” His address highlighted the significance of forward-thinking, adaptive finance strategies in uncertain and fast-changing environments.

 

Adding a fresh perspective, Mr. Faizan Hanif, a young ICAP member, engaged in a dynamic conversation with Mr. Zunair Zafar, CfO, The International Grammar School, Lahore. Titled “Unleash Your Superpower,” the discussion inspired emerging professionals to harness their strengths and lead with purpose in the finance domain.

 

In a session focused on investment and economic opportunities, Mr. Azfar Ahsan, Chairman of Nutshell Group, delivered an engaging speech titled “Investment Opportunities in Pakistan: Evolving Business Climate.” He highlighted the current trends, sectoral opportunities, and economic reforms shaping Pakistan’s investment landscape.

 

The human capital dimension took center stage during the panel discussion titled 'The Human Balance Sheet: Future-Proofing Talent & Leadership.' Moderated by Mr. Khalil Ahmed Hashmi, CFO of SPEL Ltd., the session featured an impressive lineup of speakers: Mr. Muhammad Faisal, Chief Executive Officer of Lucky Motors; Mr. Javed Akhtar, Chief Strategy and Transformation Officer at Style Textile; and Ms. Toima Asghar, CHRO at Systems Pvt. Ltd. The panel emphasized the urgent need to cultivate diverse talent pipelines, instill future-ready competencies, and foster leadership rooted in empathy, adaptability, and innovation.

 

Sustainability and governance took center stage in a fireside chat titled “Beyond Compliance: ESG for Sustainable Success.” The discussion was led by Ms. Nazifa Butt, Director at WWF Pakistan; Mr. Fawad Ul Hassan, Operational Controller at Nestlé; and Ms. Nadia Rehman, Member for Climate Change and Food Security at the Planning Commission of Pakistan. Moderated by Mr. Aleem Zubair, Partner at A.F. Ferguson & Co., the session explored how ESG frameworks can be harnessed as strategic drivers of long-term business success.

 

A powerful motivational talk titled “Commanding the Leap” was delivered by Mr. Qaiser Abbas, renowned leadership coach and author. His session energized the audience, encouraging finance professionals to lead with vision, confidence, and courage amid change and disruption.

 

The conference concluded with a high-level panel discussion titled “Riding the Economic Wave,” moderated by Mr. Farid Alam, CEO of AKD Securities. The session featured eminent economic and financial thought leaders including Mr. Khurram Schehzad, Advisor to the Finance Minister of Pakistan, and Dr. Shahid Kardar, a respected economist and former governor of the State Bank of Pakistan. The panel provided an in-depth analysis of Pakistan’s macroeconomic landscape, key fiscal policy directions, and the broader business environment.

 

In the closing address, Mr. Muhammad Awais, Vice President ICAP, expressed his sincere thanks to all participants, speakers, and organizing teams. He reaffirmed ICAP’s ongoing commitment to strengthening Pakistan’s finance profession by fostering leadership, innovation, and ethical excellence.

Infinix Showcases AI-Driven Solar Energy Innovation at MWC 2025

 Infinix, a futuristic tech brand crafted for young consumers, takes a bold stride into the future at ShowStoppers MWC 2025. Reinforcing its vision of ‘Empowering Tomorrow with AI, Eco-Tech, and Personalized Innovations’, Infinix unveils two pioneering advancements: SolarEnergy-Reserving Technology, a concept designed to extend battery life using ambient light, and the E-Color Shift 2.0, an AI-powered customization feature that dynamically adjusts smartphone aesthetics.

Pioneering Sustainable Power with SolarEnergy-Reserving Technology

With a strong focus on sustainability and efficiency, Infinix’s SolarEnergy-Reserving Technology explores new possibilities in mobile energy management. By combining advanced perovskite photovoltaic technology with intelligent AI algorithms, this innovation harnesses and optimizes light energy, making charging more efficient and adaptable to different environments. 

Designed for modern, fast-paced lifestyles, this concept technology captures light energy from both indoor and outdoor sources, converting it into electricity stored within a prototype smartphone and phone case. The case seamlessly transfers power to the device through discreet contact points, ensuring smooth energy flow. AI-driven algorithms fine-tune power acquisition in real-time, allowing for efficient energy storage of up to 2W, with potential for future advancements.

An integral part of this innovation is the AI-driven "Sunflower" Wireless Charging Technology, inspired by heliotropic plants that naturally orient toward light. Using intelligent light positioning and transmission techniques, the system dynamically adjusts the transmission path based on indoor lighting conditions and the device’s position, ensuring efficient power reception within a 3-meter optimal range. Future iterations aim to extend this range and enhance precision.

These concept technologies combined, fosters a sustainable, safe and dynamic ecosystem that promotes -

Key Features:

·         Extended Standby Power

By autonomously optimizing energy collection, the device can store power from soft indoor lighting to overcast outdoor conditions, supporting extended standby time.

·         AI Optimized Energy Management

The system integrates AI with MPPT (Maximum Power Point Tracking) to regulate voltage and current in extreme environments, ensuring efficiency while preventing overheating and degradation.

·         Emergency Power Access

Infinix’s AI-driven photovoltaic self-charging technology offers a practical backup in case of power outages or emergencies, ensuring users stay connected when needed most.

Expanding Beyond Smartphones

While this technology debuts in mobile devices, Infinix envisions broader applications across digital devices and wearables, signaling a new direction for sustainable consumer tech. This future-oriented approach aligns with the growing demand for eco-conscious solutions without compromising performance or convenience.

"At Infinix, we believe technology should enhance the way we live and connect with the world around us. Our focus is not just on creating powerful, high-performance devices but on shaping solutions that align with the fast-paced, evolving lifestyles of today’s users. Whether it is offering infinite power on the go with our SolarEnergy-Reserving Technology or letting your phone reflect your personality and mood, we want to give users the freedom to express themselves and stay connected—wherever life takes them. That is why we are also excited to introduce the E-Color Shift 2.0, a truly personalized experience that lets your device adapt to you in ways that are as unique as your lifestyle." - Tony Zhao, General Manager of Infinix.

E-Color Shift 2.0: Introducing AI Enhanced Personalization

Alongside energy innovations, Infinix introduces E-Color Shift 2.0, an advanced AI-driven customization experience that transforms smartphone aesthetics. Expanding on its predecessor, this feature allows users to personalize their device’s appearance through dynamic, interactive color transitions based on selected preferences and external stimuli.

User Customization and AI-Driven Adaptation:

·         Customize Mode: Users can select from six dynamic patterns and six vibrant color palettes, creating up to 30 unique combinations.

·         AI-Recognize Mode: Through AI-powered modules, the phone’s back cover intelligently adjusts based on factors like weather, wallpapers, and surroundings, offering a seamless, evolving aesthetic experience.

With enhanced color depth and improved segmentation, E-Color Shift 2.0 brings Infinix closer to mainstream adoption of interactive, AI-driven smartphone customization.

Empowering Tomorrow: AI, Eco-Tech and Personalized Innovations

Infinix remains committed to developing groundbreaking solutions that integrate AI, sustainability, and user-centric innovation. With SolarEnergy-Reserving Technology and E-Color Shift 2.0, Infinix is setting the stage for the next evolution in mobile technology—where intelligence, energy efficiency, and personalization converge. While these technologies are currently in concept form, they showcase Infinix’s vision for a smarter, more sustainable, and highly personalized future in mobile technology.

Finally, with the launch of Infinix's SolarEnergy-Reserving Technology, a new era in mobile charging begins, setting the stage for the future of Infinix's NOTE series. The all-new NOTE 50 range, set to debut at the end of March 2025, will showcase enhanced charging capabilities, next-generation AI features, and a premium metal design – a true flagship, coming soon.

Human Mobile Devices Officially Launches its HMD Branded Phones in Pakistan

                                               

Human Mobile Devices (HMD), the celebrated European smartphone manufacturer known for its innovative and user-centric designs, proudly marks its official debut in Pakistan. As the spotlight shines, HMD is set to unveil its a comprehensive range of pioneering products including the HMD Music 150, HMD Music 130, HMD Key, HMD Arc, and HMD Aura2.

HMD, the makers of Nokia phones and the official mobile partner of FC Barcelona, offers a robust lineup of smartphones and feature phones each offering unique features and designs to cater to diverse user lifestyles. HMD also offers a selection of feature phones, boasting classic designs and essential functions, ideal for those who prioritize simplicity and durability.

Arif Shafique, General Manager of HMD Pakistan, expressed enthusiasm about the launch, stating, “We are excited to introduce HMD’s line to Pakistan, showcasing devices that embody innovation, quality, and user-focused design.”

He further said, "Our dedication to establishing local distribution and manufacturing facility speaks volumes about our trust in Pakistan's potential. We view this as a chance not only to grow our business but to make meaningful contributions to the local economy. By building our devices here, we're not just creating jobs; we're nurturing talent and fostering growth in the community. This isn't just about technology—it's about building relationships and working hand in hand with the people of Pakistan to craft solutions that resonate with their needs and aspirations."

HMD Music 150, HMD Music 130, HMD Key, HMD Arc, and HMD Aura2 will be available in Pakistan starting March 25. With a broad product lineup that spans across various categories, HMD is poised to cater to every segment of the Pakistan market, ensuring that users with diverse preferences find a device that suits their needs.