Samsung Introduces New Gear VR with Controller, Expanding Gear VR Ecosystem to Make VR Experiences Easier, More Enjoyable

Samsung Electronics Co., Ltd  today announced the Samsung Gear VR with Controller powered by Oculus, the company’s first-ever Gear VR headset with a controller. The Gear VR with Controller expands Samsung’s virtual reality ecosystem and makes it easier for consumers to enjoy Gear VR experiences.

“At Samsung, we are focused on setting and exceeding the standard for VR experiences, making them even more accessible and delivering the highest in quality,” said Younghee Lee, Executive Vice President of Mobile Communications Business, Samsung Electronics. “The Gear VR with Controller expands our VR ecosystem to help consumers get more engaged and immersed in VR content – whether it’s games or videos.”

GEAR VR WITH CONTROLLER

New Samsung Gear VR with Controller Makes it Even Easier to Enjoy Gear VR Experiences

·         Designed for a convenient one-hand control, the Samsung Gear VR’s new Controller offers better motion interaction with minimized head movement for comfortable use.

o   Various Motion Input for a Better VR Experience – The Touchpad provides quicker selection and interaction in VR apps, enabling various forms of motion, including the ability to point, drag and drop, tilt, shoot, among other actions, while the Trigger allows for enhanced gaming experiences.

o   Minimized Movement for enhanced user experience– The Home, Volume and Back keys located on the Controller give users everything they need in easy reach so that they can keep their focus on immersive content.

o   A Secure Grip for Comfortable Play – Even during the most active movements, the Controller’s wrist strap offers a secure grip for comfortable and secure play.

·         The updated Samsung Gear VR’s headset strap includes a holder for the Samsung Gear VR with Controller when not in use. Also, the Samsung Gear VR with Controller will support both micro USB and USB Type-C port with converter inbox.

·         The Controller will connect via Bluetooth to compatible Samsung smartphones to work with previous versions of the Gear VR.

·         For an expansive viewing experience, the Gear VR with Controller offers 42mm lenses with 101-degree FOV (Field of View) and advanced distortion correction technology to minimize motion sickness. The Samsung Gear VR with Controller will support both micro USB and USB Type-C port with a converter in-box. Additionally, the Gear VR will have a strap on the headset to hold the Controller when it is not in use.

·         The latest edition of the Samsung Gear VR is compatible with the Galaxy S7, S7 edge, Note5,

S6 edge+, S6 and S6 edge.

Enviro Electronics –Round trip to Dubai & other exciting prizes

GM enviro  Zaheer Ahmed along with  his team distributing the tickets to lucky draw winners

Enviro recently held an exclusive offer to reward its loyal customers, the Pakistan Super League (PSL) Grand Lucky Draw. This generous activity was concluded at the Green’s Cricket Ground, Model Town Lahore today. 1 lucky winner was rewarded with a free trip to Dubai, whereby 6 lucky winners received exciting prizes and high-valued electronics.

The winner of the ‘free trip’ with a return-ticket to Dubai was Mr. Nazim Ali from Rawalpindi. By simply entering the lucky draw with the purchase of a Microwave oven from Enviro, he will now be participating in the Pakistan Super League tournament live in Dubai.

Numerous exciting prizes and high-valued electronic products were also won by 6 lucky customers, who also participated in the lucky draw. This lucky draw was held by Enviro Electronics, in which every customer who bought any Enviro product before 20^th Feb 2017 had a chance to win gifts. The Grand Lucky Draw was covered through Enviro’s live Facebook coverage.

Enviro is a leading manufacturer of a diverse range of home appliances, consumer-electronics and power-solutions. Through this vibrant campaign, Enviro aims to achieve a stronger brand-image and gain more popularity. While the electronics industry continues to grow rapidly, Enviro is venturing into many new product categories to expand its market-share.

At Enviro, we carry out the latest manufacturing techniques, source the highest quality components, and implement the best management practices, which is why we always make it better! Our ergonomically designed, easy to use product range is tailor made for the Pakistani household. Our rigorous product testing ensures that all products do very well in terms of our standards in longevity and reliability. All our products come with a valid warranty that is backed by the promise of prompt after sales service all over Pakistan.

Samsung Expands Tablet Portfolio with Galaxy Tab S3 and Galaxy Book, Offering Enhanced Mobile Entertainment and Productivity

New tablets demonstrate Samsung’s continued heritage of delivering best-in-class

Galaxy technology

Samsung Electronics Co., Ltd. today announced the Samsung Galaxy Tab S3 and the Samsung Galaxy Book, stylishly designed tablets with advanced computing technology offering a premium mobile experience. For digital content enthusiasts, the Galaxy Tab S3 delivers superior video and gaming experiences along with versatile usage as a productivity tool, while the Galaxy Book gives professionals enhanced computing power for work and play.

The Galaxy Tab S3 comes with a 9.7-inch Super AMOLED display and the Galaxy Book is offered in a 10.6-inch TFT LCD version and 12-inch Super AMOLED version.

“At Samsung, we are committed to expanding the boundaries of the mobile and computing experience by providing best-in-class products that satisfy mobile users’ diverse needs and demands,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “Our new tablet portfolio is built with premium technology that delivers a productive and versatile experience to consumers, designed for users at home, work or on the go.”

The new tablets unveiled at Mobile World Congress provide premium Galaxy technology including: 

·         HDR (High Dynamic Range) Video Content: Galaxy Tab S3 and Galaxy Book 12-inch support videos in HDR (10bit colored) for true-to-life colors and vivid digital content.

·         Samsung Flow: Samsung Flow makes working on the go seamless. For a safe and secure login, Samsung Flow uses biometric authentication to log-in and can wirelessly tether compatible devices to transfer documents from a mobile device to a tablet. It also syncs message notifications so users never miss an important text message whether they’re using a smartphone or their tablet.

·         Refined S Pen*: For a natural writing experience, the S Pen has a smaller 0.7mm tip and increased pressure sensitivity. The S Pen also includes convenient features such as Screen Off Memo to quickly jot down notes, PDF Annotation for easy editing and professional-level drawing with Advanced Drawing Tools.  

Both tablets deliver on Samsung’s legacy of innovative Galaxy technology including a 13-megapixel rear camera which includes auto focus and a 5-megapixel front camera for high-quality photos. The tablets also include expandable storage** and more power efficiency with fast-charge capabilities, supporting up to 12 hours of video playback on the Galaxy Tab S3 and up to 10.5 hours of video playback on the Samsung Book (12-inch). Both devices also support Pogo keyboards with no separate charging or pairing required.

EcoStar launches 65 inch UK UHD LED TV

EcoStar is a nationwide brand of electronics that reflects technological excellence. It is the leading producer of LED Televisions with world-class quality and cutting-edge features. EcoStar has recently launched a large-screen 65 inches 4K UHD LED TV with fascinating picture-quality and highly advanced functions.

                    

The EcoStar VERO 4K UHD resolution (3840x2160) gives a picture with 4 times more detail than Full HD with a large 65 inch screen size. The viewers can now enjoy the ultimate 4K experience of sharp contrast with deep black richness and bright white which makes picture livelier. Price of this elegant LED TV is just Rs. 122,900/-.

Smartest Artful Design, More than a TV!

Elegant Design, whole slimmed smart Television is completely suitable for any place at your home and makes a beautiful addition in interior.

EcoStar 65UD915 is an ultimate zone of pure entertainment with smart android and there is no border line between live TV, videogames and social networking. Now enjoy your web browsing, Facebook, Skype calling, YouTube and many other applications on your TV

“Stylish Features that makes your life easier”

Offering a wide range of exciting features and spectacular picture quality the prices of EcoStar LED Televisions are also very competitive, so the consumers get the greatest ‘Value-for-Money’. For more details and product specifications, please visit www.ecostar.com.pk

Through a recent media-campaign, EcoStar advised the buyers to actually measure the LED screen before purchasing any Television, whereby the consumers are assured that EcoStar never compromises on the screen-size or display-quality. Thus, EcoStar has boldly highlighted the deceptive screen-sizes being sold by several generic brands of LED televisions

EcoStar Aims Never Compromise on Quality!

EcoStar 4K UHD LED Televisions are a perfect blend of entertainment, finest technology and aesthetical attraction of designs.

A Stunning Combination of Technology and Art, HUAWEI P10 launched at MWC 2017

Coming soon to Pakistan, Huawei’s new P series debuts new colors and Leica style portraiture

To kick off Mobile World Congress 2017, Huawei Consumer Business Group launched the new HUAWEI P10 and HUAWEI P10 Plus. The highly-anticipated additions to the P series feature a combination of beautiful hardware and the latest advances in software technology. Additionally, the new smartphones feature striking new colors and finishes, and introduce new Leica front and back cameras with cutting-edge portrait features to make every shot a cover shot.

Commenting on the launch, Richard Yu, CEO of Huawei Consumer Business Group said “As culture and technology continue to intersect in every aspect of our world, we want to deliver new products and experiences that ultimately improve and enhance life. Our impressive new HUAWEI P10 and HUAWEI P10 Plus weave together the exceptional imaging capabilities of Leica and our stand-out design and hardware innovations to bring users a powerful device experience.”

The HUAWEI P10 and HUAWEI P10 Plus, to be launched soon in the Pakistan, are a demonstration of Huawei’s continued commitment to setting new performance standards and inspiring creative expression.

The HUAWEI P10’s new Leica Dual-Camera 2.0 and HUAWEI P10 Plus’ Leica Dual-Camera 2.0 Pro Edition, featuring the rear dual-camera set up and Leica front-facing camera, means consumers can explore the full range of portrait photography. With a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms, the HUAWEI P10 and HUAWEI P10 Plus deliver superior technical and artistic photography features on a smartphone.

With its industry-leading craftsmanship, the HUAWEI P10 is a beautifully designed masterpiece on the inside and out. Never content with the status quo, Huawei’s design team introduced the industry’s first Hyper Diamond-Cut finishing, in addition to their refined sandblast and high gloss finishes.

The HUAWEI P10 and HUAWEI P10 Plus are also available in a selection of unique colors as a result of the first cross-industry partnership with Pantone Color Institute, the world’s foremost authority on color. By combining Huawei’s design expertise with Pantone’s trusted color thought leadership, two new colorways were created to reflect the personalities of the contemporary consumer and shape new color trends in the mobile market. Dazzling Blue and the Pantone Color of the Year 2017, Greenery, were designed by the Pantone Color Institute and optimized by Huawei to create a beautiful, glow-effect finish.

The HUAWEI P10 and HUAWEI P10 Plus take smartphone efficiency and customization a step further thanks to the powerful Kirin 960 processor and all-new EMUI 5.1. Kirin 960 is Huawei’s latest high-performance SoC chipset.

With 3,200 and 3750 mAh battery, the HUAWEI P10 and HUAWEI P10 Plus support HUAWEI SuperCharge technology. The low voltage, low temperature fast charging solution comes with a super safe 5-gate protection mechanism, which offers real-time voltage, current and temperature monitoring to make charging not only fast but safe. The HUAWEI P10 and P10 Plus  will be available soon in Pakistan.

CPEC, transnational projects and recognition of Renewable Energy to determine Pakistan’s future & prosperity

Experts, analysts and prolific speakers in the energy sector of Pakistan have zeroed on government’s resolve, innovative ideas, outcome and success of the CPEC, ongoing transnational projects and the recognition of renewable energy as mainstream power technology, as the future of Pakistan’s energy and prosperity.

They were speaking at the 9^TH Pakistan Energy Forum 2016 which concluded in Islamabad today. Organized by SHAMROCK Conferences International (www.shamrockconferences.net) the annual conclave was addressed by representatives of government, regulatory bodies, the Asian Development Bank, the US Embassy, economists, eminent practitioners, opinion formers, and potential foreign investor countries.

Economist Sakib Sherani in his Keynote address, said, “Energy is a critical input for the economic development process, Pakistan’s energy policies and overall paradigm should support national goals of environmentally-sustainable industrialization and export-led growth, and a more holistic approach is required. Emergent issues like inter-province energy cost differentials for industry need to be addressed.”

The theme of this year’s forum was: “Approaching new frontiers in Energy-sufficiency” which was aimed to help the experts determine how strategic decisions in this sector can pave the way to meet energy demand and drive economic prosperity in the future. Chairman WAPDA, General (Retd) Muzzamil Hussain highlighted the issues and opportunities in the sector and said that the time is ripe now to walk the talk. He emphasized the need for accessibility over affordability.

In the opening session, “Strategic and Regulatory Paradigm for Energy Sufficiency”, Scott M. Miller, Energy Officer from the US Embassy Islamabad, said, “Through public and private sector projects, Pakistan and America have worked together to improve energy sector performance and governance, and to help Pakistan develop and grow its economy.  Through U.S. government-funded projects, more than 28 million Pakistanis have access to electricity.”

Mr. Arshad Maqsood Malik, Chief (Energy) Planning Commission of Pakistan, concluded, “In parallel public and private sectors may continue to play their roles in the development and energy sufficiency of Pakistan. Policies and regulations may be improved to facilitate the private sector investment; and the management and governance capacity of public sector be strengthened to improve its efficiencies.”

Mr. Muhammad Raziuddin, CEO, Khyber Pakhtunkhwa Oil & Gas Company opined that indigenous oil and gas exploration & production on Fast Track basis should be initiated, transfer of technology, 18^th Amendment to be implemented, develop provincial petroleum policies and seek technical assistance from the ADB, World Bank, USAID etc.

The second session “Integrating Public and Private Investment for Equitable Energy Mix” featured Mr. Werner E. Liepach, Country Director, Asian Development Bank (Pakistan Mission) who said, energy in Pakistan requires investment, security and reliability; with there being no ideal solution for an equitable energy mix. Sardar Shaukat Aziz Popalzai eulogized the wealth of Balochistan and stressed on the government to explore the endless opportunities for energy in the province. Mr. Mahfooz Ahmed Qazi, Director, Energy Department, Government of Sindh projected the extent of coal-mining work being carried out in the province and aired an compelling video to support his presentation.

The third session “Technology for Ecology, Optimizing Alternative Energy Resources” was addressed by Mr. Amjad A. Awan, CEO, Alternate Energy Board and Syed Imran Shah, Manager Business Development, Fauji Fertilizer Company Limited, who reiterated that the future of Pakistan’s clean and healthy energy requirement, lay in the recognition and proliferation of renewal energy options, wind, solar and bio-mass.

Being organized for the ninth consecutive time, the conference has made a mark as one of the premier events in the federal capital focusing on the challenges of the energy sector.

Earlier in his opening remarks, Menin Rodrigues, Chairman of SHAMROCK Conferences International and the Convener of the conference said, “Over the years, Pakistan has been facing numerous challenges in tapping the available resources to ensure consistent supply of energy, needed for the smooth functioning of the industrial, commercial and domestic sectors. Fortunately, the Government is now evidently cognizant of this critical need and is showing great diligence to establish large-scale energy ventures, to power every deprived region and segment in the country.”

The annual conclave of key stakeholders attracted 150 delegates from more than 100 companies and organizations that are directly or indirectly connected to the energy sector in Pakistan. Display stalls were set-up by sponsor companies which provided additional attention from the participants.

Samsung Electronics Unveils Wind-Free™ Air Conditioner at MENA Forum 2017

Through new cooling technology, the Samsung AR9500M guarantees enhanced air conditioning and reduced energy

 Samsung Electronics Middle East and North Africa (MENA), today unveiled its first ever, award-winning Wind-Free™ wall-mounted air conditioner at MENA Forum in Singapore, following the huge success of its floor-standing Wind-Free™ air conditioner in South Korea. The AR9500M air conditioner has integrated Samsung’s exclusive Wind-Free™ Cooling technology into its design – providing customers with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow.

“In a region where we spend a large amount of time indoors, an efficient cooling system can vastly improve the way you live your life. The revolutionary air conditioning capabilities of the AR9500M ensures that consumers no longer have to deal with uncomfortable, cold air, and they will benefit from reduced electric bills as well,” said Georges Barakat, Regional Head of Digital Appliances at Samsung Electronics Middle East & North Africa office.

The AR9500M provides customers with the ideal condition by maintaining the comfortable room temperature, using Wind-Free™ Cooling to gently disperse cold air through 21,000 micro air holes. A two-step cooling system which first lowers temperatures in “Fast Cooling Mode” and then automatically switches to “Wind-Free™ Cooling Mode” creating “still air*” once the desired temperature is reached. This approach can also reduce energy consumption by up to 72 percent** compared to Fast Cooling mode.

Using Samsung’s new Digital Inverter 8-Pole with POWERboost technology™, the AR9500M’s motor generates fewer torque fluctuations, thus increasing the energy efficiency of the air conditioning unit.

The AR9500M Wind-Free air conditioner is also Wi-Fi-enabled so it can be controlled from anywhere through Samsung’s Smart Home app. Users can remotely regulate temperature, adjust settings, receive real time updates about performance and daily energy usage, as well as troubleshoot solutions when a repair is needed.

The AR9500M’s unique Triangle Architecture has a wider inlet which allows more air to be drawn in at once, while the optimal width and angle of the outlet, extra v-blades, and large fan – 22 percent larger than previous models – ensure air is cooled and expelled faster, farther and wider, to reach every corner of the room. 

Samsung Unveils Laundry Game-Changer at MENA Forum 2017 with New Two-in-One Laundry System

Samsung Electronics Middle East and North Africa (MENA),today introduced its revolutionary FlexWash™ laundry system at MENA Forumin Singapore. This versatile washing machine was designed to offer two washers in one system, giving consumers more choices to do laundry the way they want, in all types of situations. Incorporating a range of core Samsung laundry technologies, FlexWash™ provides the most advanced, flexible laundry solution to meet the needs of busy modern families.

Within the machine itself, each distinct laundry compartment includes unique features to tackle the family’s laundry requirements. The FlexWash™front-loader is equipped with up to 23kgs of capacity — the largest in its class[1] — to handle normal or bulky loads. The FlexWash™top-loader adds another 3.5kgs of capacity and is built to wash smaller loads separately from the main load. To power through big laundry loads, users can operate both washers at the same time with different settings.

“The way people live their lives is changing, especially when it comes to efficiency in the home. At Samsung, we ensure that our products evolve with our customer,” said Georges Barakat, Regional Head of Digital Appliances, Samsung Electronics Middle East & North Africa office.“FlexWash™ is our latest innovation that fits in all your laundry needs at once, cutting down the time you are spending onlaundry. This latest innovation enables our customers with the freedom and flexibility to adjust the laundry process for the way they live, not the other way around.”

The new FlexWash™ washer also uses three core Samsung laundry technologies: EcoBubble^TM, Bubble Soak^TM, and Vibration Reduction Technology (VRT). EcoBubble^TM uses air and water to dissolve detergent, creating powerful bubble action for cleaning that is 40 times more effective. Bubble Soak^TM thoroughly soaks clothes in active bubbles after the normal wash cycle for an extra round of powerful cleaning, while VRT reduces noise and vibrations during high speed spins.

Finally, FlexWash™ isIoT-enabled, backed by smart features that will allow users to control the FlexWash™ machine with their smartphones[2], using the Samsung Smart Home app. They will be able to start, stop, and monitor every cycle for both machines.  

Samsung presents Honda ‘Civic’ to winner of Prize Offer

The global leader in technology – Samsung held a vibrant prize-distribution ceremony at Metro cash and carry, Thokar niaz baig on 22^nd February, where the winner of a prize-campaign was presented with a brand new Honda ‘Civic’ car 2017 model. This high-valued prize-scheme promised to reward and actively engaged the Samsung fans. This prize-campaign received an enormous response from the market.

This ceremony was the first in a series of events that will be held to present fabulous gifts and prizes, won through lucky-draw. These ceremonies will host senior management executives of the company, along with dignitaries and numerous teams of leading media channels.  The buyers of Samsung products will win many fabulous prizes including a luxury car, Smart Televisions, innovative devices and much more.

As Samsung’s innovative products are created to enrich the lifestyle of consumers, Samsung has now offered this classy Honda Civic sedan as a gift to its customers. This grand prize will add great luxury and delightful experiences to the life of the lucky winner, while the Samsung consumer continues to enjoy the reliability of its vast range of products. This high-valued prize campaign was launched all over Pakistan to add excitement and create more value for the customers.

The Head of Samsung Mobile EC Pakistan Pvt. Ltd. – Mr. Omer Ghuman said; I congratulate the winner of this Honda Civic prize and hope that more and more of our consumers will enjoy the pleasant, convenient and comfortable experiences, promised by Samsung’s products, along with these fabulous prizes. Samsung has once again created this delightful prize-offer, as we believe that our consumers deserve to get the highest value-for-money, along with revolutionary products and technologies, that make their life more productive, comfortable, entertaining and informed.

Being a socially embedded enterprise, having a customer-centric approach - Samsung consistently studies the changing needs, preferences and aspirations of the consumers with diverse lifestyles and traditions. This helps Samsung in creating products, services and offerings that promise to enhance living standards and ensure consumer’s happiness.

A new Honor Gadget Ready to Hit the Market

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Huawei always causes a stir in the mainstream technology industry by introducing a new age of knowledge and expertise every time it brings any new product into the fray. They have geared up yet again to cater to the trend following intelligence consumer with the upcoming introduction of the new Product in the Honor Series. After the unprecedented success of the Honor 6X Huawei is ready to launch another product under the same banner. A newly released teaser for the product focuses on the slogan “You deserve the best”, consumers can expect a product which will have the best of both features and design.

Huawei is being tight lipped about specific details on the product but it is said to be designed for the internet-minded, style-conscious millennial looking for an eye-catching, high-performance and affordable smartphone. The device will embody the same sleek look Honor series is known for and offer snappy performance, supported by a strong battery life, as well as advanced camera capabilities.

The Marketing Head of Huawei Mr Salman Javed, stated, “Honor is dedicated to creating devices that match our millennial users’ lifestyles and unique personalities. We are confident that this new device is the best option for those who seek a ‘light’ device without compromising on performance.”

Honor is a leading smartphone e-brand under the Huawei Group. This subbrand has seen immense popularity in Pakistan because of its affordability and top of the line features. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams.

As the Teaser tagline suggests ‘You deserve the best’, Huawei is committed to providing customers with the best, by delivering exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global connectivity and info-tainment, round-the-clock, on-the-go.

EcoStar TV announces big discounts for PSL Cricket season

EcoStar – the nationwide brand of electronics has announced big discounts on the prices of LED Televisions during the Pakistan Super League (PSL) Cricket Season 2017. The consumers, who want to buy their new LED televisions, can now take a great advantage from this special offer, to buy a wide range of feature-rich EcoStar LED TVs, at unbelievably low prices. This way, they can enjoy the memorable moments and fabulous experiences, at home, with their beloved families and friends.

During this ‘PSL’ Cricket Discounts Offer’, EcoStar’s 32 inch LED TV is available at an amazing discounted price of Rs. 19,900 only, whereas the regular price of this popular TV model was 20,900 Rupees. Similarly, Price of the 43 inch LED TV has been sharply reduced to Rs. 34,500 only, brought down from its regular price of Rs. 36,900. The 50 inch LED TV is now available at a discounted price of Rs. 49,900, although the regular price of this large TV was Rs. 52,700.

EcoStar reflects technological excellence, as the leading producer of LED Televisions, with world-class quality and cutting-edge features. In Pakistan, DWP Group is the official distributor of EcoStar that ensures nationwide availability of its products, along with prompt after-sales support, through an extensive network of outlets.

Samsung Electronics is Reaching Higher for Consumers at MENA Forum 2017

·         Samsung continues to deliver on its promise to make IoT a reality today.

·       Samsung introduced breakthroughs in picture quality, design, and smart features with the all-new QLED TVs that use a completely new metal Quantum Dot material.

·  Samsung revealed yet another first of its kind washing machine; FlexWash™, which has the capabilities of two washers in one system.

·        Samsung expanded on its ecosystem of mobile products and smart devices that extend beyond the phone, allowing users to work faster and live smarter.

Samsung Electronics Middle East and North Africa (MENA), today, unveiled how it is building on its heritage of innovation to reach higher for consumers during its 7^th annual MENA Forum in Singapore. Samsung demonstrated a renewed commitment to consumers unveiling new products that offer increased choice and flexible options, a design philosophy that is elegant and thoughtful and technology that puts the customer in control.

During the forum, key product announcements included the stunning new QLED TV lineup, FlexWash™ laundry system, Windless AC and the all-new Galaxy A (2017). In addition to its product line up, Samsung showcased how it has been developing the Internet of Things (IoT) with an ecosystem of products and devices that can seamlessly connect to one another.

Samsung also held an insight session entitled ‘Mining Minds: Big Data Reveals our Desires’ with Dr. Gilyoung Song, Big Data Expert and Senior Executive Vice President of Daumsoft, Inc. at the MENA Forum. During the session, Dr. Song detailed his research and claimed that it is possible to capture the global trends prevailing in our society by observing and grasping the changes and dynamics of people’s minds latent in social media. His session covered the fundamental social big data mining methodology as well as several case studies illustrating successful real world applications.

“Innovation has always been a part of Samsung’s legacy, enabling us to continuously offer consumers unlimited possibilities and new experiences. Over the years, we spoke about our vision of the Internet of Things, and we continue to defy the barriers to ensure our evolution in the IoT space,” said Choong Ro Lee, President of Samsung Electronics, Middle East & North Africa office. “This year, we will continue our heritage of innovation to deliver elegantly-designed products and services that place consumers firmly at the center.”

In line with its efforts to empower communities throughout the region, Samsung announced the Samsung Youngsters Academy Program, which enables youths in the region to embrace technology. Additionally, in collaboration with NGO’s, ministries of education and universities around the region, Samsung has expanded its Smart School initiative to 10 additional MENA cities – offering more students the prospect not only to learn, but also experience information technology in classrooms.

“Our aim is to deliver technologies that not only bring flexibility and choice to consumer, but that enhance lives and bring about a positive change. We believe it’s our responsibility to utilize our technologies to contribute to the social wellbeing of the MENA community,” added Mr. Lee.

During the Forum, Samsung also held a TV Tech Seminar for media and partners, detailing its 2017 QLED strategy. The seminar included a familiarization session with the general features of QLED including picture quality, color volume dynamic metadata and more.

Breakthroughs in Entertainment

Samsung presented breakthroughs in picture quality, design, smart features and premium audio at MENA Forum. Samsung showcased unprecedented picture quality as it unveiled the all-new QLED TV. Samsung QLED TV, which add new metal material to nano-sized semiconductor quantum dots, deliver the perfect mix of light and color currently available in display technology. The result is a stunning large-screen QLED TV, with an incredibly accurate and precise picture that can be viewed from any angle or in any environment.

New design elements introduced by Samsung enhanced the QLED TV experience even further. The practically invisible optical cable helps to solve the issue of unsightly cords and clutter usually found in the living room. Additional accessories include the optional ‘No-Gap Wall Mount’, which makes mounting a TV flush against the wall simpler and faster than ever before.

Every Samsung 2017 Smart TV delivers a more unified experience to consumers. Samsung’s revolutionary One Remote has been enhanced to support more devices. When it comes to content, Samsung is working with an ecosystem of partners including MBC Shahid and STARZ Play to deliver great content directly to the TV. Samsung is also leading the 4K and HDR revolution, with many original titles already coming from regional and global partners.

To complete the entertainment experience, Samsung showcased its 2017 lineup of home audio visual products, including the new Soundbar Sound +, which features a built-in sub-woofer, H7 Wireless Audio and the latest UHD Blu-ray Player. The products deliver a suite of premium features that complement the user experience across multiple devices.

Brilliance to Rely On In the Home 

Samsung unveiled a truly differentiated line up of home appliances to give consumers more flexibility and choice in how they live their lives. At last year’s MENA Forum, Samsung introduced first-of-its-kind products that transformed how people do laundry; including the AddWash which features an additional door to add items during the wash cycle.

Bringing more flexibility into the laundry room this year, Samsung introduced FlexWash™ to meet the evolving needs of today’s modern families. This two-in-one washer, the largest in its class, is equipped with a 27 inch, up to 23kg capacity front load washer and a 3.5kg capacity top load washer enabling consumers to do two separate loads simultaneously or separately.

Samsung introduced yet another first to the MENA region, the award-winning Wind-Free^TM wall-mounted air conditioner.

Wind-Free™ Cooling is Samsung’s new energy-saving technology that maintains a comfortable level of coolness without the unpleasant feeling of cold drafts of air. It achieves this effect by gently dispersing cold air through 21,000 micro air holes, a method that creates “still air” moving at speeds slower than 0.15m/s.*The Wind-Free two-step cooling system first lowers temperatures in ‘Fast Cooling Mode’ and then automatically switches to ‘Wind-Free™ Cooling Mode’ creating ‘still air’ once the desired temperature is reached. This has the potential to reduce energy consumption by up to 72 percent*.

Samsung highlighted the flexibility and redefined freshness offered in its refrigerators. The Samsung Twin Cooling Plus RT7000 top-mounted refrigerator brings flexibility to consumers with five conversion modes enabling them to choose to maximize or reduce refrigerator space, or save energy depending on their requirements. The unique Triple Cooling System found in Samsung’s T9000 refrigerator with Precise Chef Cooling Technology controls and optimizes the temperature and maximizes humidity to preserve food by ensuring that it retains its natural flavor and aroma.

An Ecosystem Beyond the Phone

During MENA Forum, Samsung showcased an ecosystem of products aimed at enhancing the lives of consumers, and introduced Samsung CUE, a digital content retail store and multimedia entertainment service to the MENA region. Samsung CUE offers consumers the latest music, ringtones, magazines and more. This is just the beginning as Samsung CUE plans to roll out additional content services including television, movies and educational content in the future.

Constantly looking to expand its ecosystem, Samsung introduced the all-new Galaxy A (2017) earlier this year, which caters to discerning pioneers who seek top quality products and are keen to find real purpose and practicality in their purchases. In addition, Samsung’s Gear S3, a striking and innovative smartwatch, combines timeless design with the latest in mobile technology, including IP68 water resistance, built-in speaker and GPS.

In line with its ecosystem offering, Samsung continued to forge partnerships with industry leaders to offer a diverse range of apps – all optimized for the Gear lineup. During MENA Forum, Samsung announced new designs for its watch bands, and Under Armour’s fitness range – the largest fitness community in the world, which will be available in the MENA region at the end of February 2017.

Huawei Honor 6X Digital Competition begins on ‘facebook’

An informative ‘Digital Competition’ has been started on the official ‘facebook’ page of Huawei Pakistan, to raise awareness and promote the powerful features of the Huawei Honor 6X smartphone. The page also features a video of the famous TV star and Huawei’s brand-ambassador - SheheryarMunawar.

As Huawei continues its tradition of regularly introducing attractive deals for promoting its smart-devices, this ‘Digital Competition’ has been launched to engage the customers and inspire them to gain more information about the Honor 6X device. The same ‘facebook’ page also features Huawei’s newly released teaser-advertisement, where the heart-throb - SheheryarMunawar is seen asking the fans; if they know enough about the new Honor 6X.

In this video-advertisement, SheheryarMunawar invites the fans to write three key features of the Honor 6X device in the comment section of the facebook page. This contest will conclude with 3 lucky winners, who will be given a fantastic opportunity to win a Free Honor 6X device.

Sheheryar has appeared in several Huawei endorsements and was the star attraction of Huawei’s newest TVC campaign for the 6X.Recently, Sheheryar also did a fan meet-up in the fortress square mall Lahore, where he interacted with fans, took selfies with them and spoke about the innovative features of the Honor 6X. This coveted device comes packed with extraordinary features, starting from its revolutionary dual-lens camera, with a wide aperture, 0.3 second focus and low-light, crisp photography. It performs at a remarkable speed due to its 2.1 GHz Octa-core processor, 32GB ROM and 3GB RAM.

The device is powered by a large ​3340 mAH battery and a handy finger-print sensor. It is available at selected retail outlets all over the country, for an attractive price of Rs. 28,499/-, in vibrant colors like; silver, grey, and rose gold. To get more updates about the ongoing offers and to participate in the contest, you can follow the Facebook and Instagram pages of Huawei Pakistan.