A Smartphone that Brings Affordability & Reliability for Everyone – HUAWEI Y6s

Keeping up with what consumers really wanted, Huawei has announced their latest addition to its popular Y series, the HUAWEI Y6s – an ultimate budget smartphone that comes with the perfect reliability that Huawei has to offer. Packing standout features and promising powerful all-day performance in a stylish and trendy design, the HUAWEI Y6s is yet another stellar entry into the entry-level segment featuring something for everyone. Following in the footsteps of its predecessors, the HUAWEI Y6s brings expanded storage and a reliable smartphone experience, all in an affordable package.

Huawei has taken into account your need for extra storage space, building into the HUAWEI Y6s 64GB of storage that can be expanded to 512GB with an SD card. Instead of sticking to the segment’s standard of 2GB RAM, the HUAWEI Y6s boasts 3GB of RAM, making it capable to run more tasks with less lag. Not only are you promised even more space for storing photos, videos, files and apps, but thanks to Huawei’s Extendable Read-Only File System (EROFS), your apps will open faster while also saving additional storage space.

One of the key features however, is the improved audio solutions that provides crystal clear sound quality even at high volume levels. Thanks to HUAWEI SuperSound, the HUAWEI Y6s packs a powerful audio punch, despite its compact size. Huawei has achieved this by developing a hardware-software synergy that uses an 11V high-voltage smart power amplifier to boost audio volume by 6 dB, a superliner speaker for more quality and sound effects algorithms for a premium speaker effect. This is complimented by the HUAWEI Histen 5.0, a 5.1 stereo surround sound system that enables an immersive theater like experience in the palm of your hand.

At its heart, the 2.3GHz Octa-core processor paired with EMUI 9.1 promises both better performance and intelligent solutions. In addition to storage benefits, EMUI 9.1 also offers users navigation gestures and a simple three-finger swipe for screenshots, making the HUAWEI Y6s even more of a pleasure to use. You are also promised long battery life with the 3,020mAh battery with AI power-saving solutions.

The HUAWEI Y6s does not shy away from showing off its good looks either. Its stunning two-tone design follows traditions of Huawei’s flagship design ID, which is fashionable and functional. The two-tone back of the phone also houses the Rear Fingerprint sensor for unlocking the phone in a flash. The rear of the phone accommodates the 13MP camera as well, that can take stellar images in dark and low-light environments. The stylish design continues to the front, where the 6.09 inch display provides a more immersive viewing experience with maximum screen estate, hiding away the 8MP front camera in a tiny Dewdrop notch. The HD display also features TÜV Rheinland certified Eye Comfort Mode, which makes it comfortable even during extended periods of use.

Thanks to its advanced features, stunning design and powerful performance, the HUAWEI Y6s is all geared up to make a splash in the entry level segment, making it one of the most exciting launches and a reliable choice of this season.

ACCA highlights investment opportunities in Pakistan at Davos, stresses on sustainability and inclusivity

Senior representatives from ACCA (the Association of Chartered Certified Accountants) are in Davos promoting investment opportunities in Pakistan in emerging sectors such as Shared Services and outsourcing, pushing for sustainable business practices, and focusing on the value of the accountancy profession in Pakistan and beyond at the World Economic Forum’s Annual Meeting, 21—24 January 2020 in Davos, Switzerland.

ACCA’s head of Pakistan, Sajjeed Aslam, Global head of public affairs, Anthony Walters, Council Member Ayla Majid FCCA, senior ACCA member Kabeer Naqvi FCCA, and the CEO of its Approved Learning Partner, TMUC, Chaudhry Faisal Mushtaq TI are among the key profiles representing ACCA, in addition to partner employers from Pakistan, including the Founder of Akhuwat Foundation, Dr Amjad Saqib, Wajid Mirza, Partner, Arthur Lawrence, and Irfan Muneer, Director, Din Leather (Pvt) Ltd.

ACCA’s head of Pakistan, Sajjeed Aslam is building conversations at various events in Davos-Klosters elaborating Pakistan’s potential for becoming a hub of global outsourcing and Shared Service Centres, as well as sharing the exciting economic opportunities resulting from the ongoing and planned projects under the China-Pakistan Economic Corridor (CPEC).

Sajjeed emphasised that Pakistan is home to 4th fastest growing freelance community, and we have we’ve the 6th largest pool of engineers, finance professionals trained on global standards, and talented IT experts positioning Pakistan perfectly for becoming a hub for Shared Services.

At the main event of World Economic Forum Annual Meeting, ACCA’s global Council Member from Pakistan and newly appointed Board Member, Ayla Majid FCCA is scheduled to moderate a high profile panel discussion on global risks and environmental challenges under the theme ‘How to Save the Planet’ featuring contributions from global leaders. The Highlight speakers under this theme include Justin Trudeau, Angela Merkel, Christine Lagarde, Deepika Padukone, and Greta Thunberg. Sweden’s Foreign Minister Ann Linde, Alison Martin, CEO, Zurich Insurance Group, Eric Parrado, Chief Economist, Inter-American Development Bank, Peter Brabeck-Letmathe, VC - Board of Trustees, WEF, and Salvador Gomez-Colon, Founder, Light and Hope for Puerto Rico are among the panellist who will be answering Ayla’s questions on climate change and sustainable business practices. 

Ayla Majid FCCA is part of World Economic Forum's Global Future Council on Energy and has written extensively on renewable energy and environmental sustainability.

In addition to engagements at the main event, ACCA is participating at the Pakistan Pavilion set up by the Pathfinder Group and Martin Dow. Under the leadership of Ikram Sehgal and Ali Akhai, Pakistan Pavilion is hosting influential world leaders and policy makers and engaging them on numerous forwarding-thinking conversation themes, including Prime Minister Imran Khan.

“Pakistan has all the right ingredients to become a hub of global trade, innovation and entrepreneurship. We have the best talent in accountancy and finance. And as a nation we have an appetite for entrepreneurship and growth that bodes well for the future. b. With foreign investment in CPEC projects and global brands setting up their Shared Service centres in Pakistan, we can surely enter an unprecedented era of economic uplift. For that to happen, we need strong presence in platforms like WEF pushing the accountancy profession and Pakistan’s case, and the role of Martin Dow and Pathfinder group is highly appreciable.” – Sajjeed Aslam, head of ACCA Pakistan

ACCA’s presence in Davos is aimed at attracting more interest in CPEC by global business leaders to amplify its economic impact for our country. ACCA has done extensive research on CPEC in Pakistan and has produced highly useful global thought leadership on China’s Belt and Road Initiative in partnership with organisations such as Shanghai Stock Exchange, Singapore Accountancy Commission, Shanghai National Accounting Institute, EY, Deloitte, Lahore University of Management Sciences (LUMS), and Pakistan-China Institute.

ACCA member Kabeer Naqvi FCCA, CEO, U Microfinance Bank spoke at a dinner organised at the Pakistan Pavilion and focused on how they are working towards promoting financial inclusion in the country and making a difference in the lives of millions of micro entrepreneurs who did not have the fundamental access to capital before the development of micro-finance industry in the country. Other speakers at the dinner included Finance Minister Abdul Hafeez Sheikh, Sajjeed Aslam, head of ACCA Pakistan, and Governor State Bank of Pakistan Reza Baqir.

“When it comes to encouraging collaborative action on the most pressing issues facing our planet and all its inhabitants, ACCA has always been at the forefront, and leading the way. To continue representing accountancy profession at the global stage and sharing our rich, future-focused insights and forward-thinking policy recommendations, we're in Davos this week pushing for a fairer, sustainable and inclusive world.” – Ayla Majid FCCA, Council Member, ACCA

With over 677 speakers from across the globe, The World Economic Forum is one the most popular platforms for leaders to come together to address the most pressing issues facing our world today. ACCA’s presence will mean that high profile investors are more informed on the exciting opportunities that our economy offer and get help in building meaningful partnerships with key stakeholders using ACCA’s diverse network.

With more than 219,000 fully qualified members and 527,000 students worldwide, ACCA is the world’s leading body for professional accountants which uses its unrivalled connections across the world to connect people with fulfilling careers, organisations with the best finance talent, and economies with the ingredients for growth.

realme fans can now get entry- level king realme C2 at Just Rs. 15,999/-

realme, the fastest growing smartphone brand in Pakistan, has just announced a discounted price on its entry-level realme C2. This is a budget smartphone that is now offered at a modest 6.1″ display and a large 4,000mAh battery with new offer, you can get 2GB RAM & 32GB of internal storage for less than Rs. 15,999.

To refresh your memory, Realme C2: Shine like a diamond with mega display and mega battery

The 6.1” Dewdrop Full Screen on realme C2 gives users more immersive experience while watching videos or playing games. Corning glass 3 enhances the screen toughness on the HD+ screen. The Diamond-cut design with 3-layer of paintings and pearl shining particles restores the changing effect from nature, like sky, starry night or waving water and is smudge free. Realme C2 will be available in Diamond Black and Diamond Blue.

The phone comes with a 4000mAh battery with a day usage assured without charging. The 2.0GHZ and octa core Helio P22 processor for realme C2 is capable of a long lasting battery endurance and powerful performance. Realme C2 will support an expandable 256GB storage with triple Independent card slot.

The well-customized AI dual rear camera (13MP+2 MP) are apt for more definite and natural photos with the Chroma Boost that can improve the HDR range and colors. Realme C2 will also be the first at this price to support a 80fps/480P slow-motion video recording.

Speaking of the Realme C2, in Pakistani entry level smartphones league comparison. Realme C2 is another 'very good bang for your buck' device from Realme, - you get a beautiful diamond design, a big display with a tiny notch, decent cameras, and an excellent 4000mAh battery - this is a very good pick for basic smartphone users, who needs the best performance from their smartphones, and a solid device otherwise at best price point of Rs. 15,999 which none of any other league player offers.

Since its entry into the Pakistani market 12 months ago, realme, has already launched 9 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth. They are also gearing up for the launch of their latest additions in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.

Economic confidence sees a bounce in Pakistan for Q4 2019, finds global survey

A survey of nearly 100 senior accountancy experts on economic conditions in Pakistan shows a marked increase in economic confidence during the last three months of 2019, recovering strongly to above both its long run and recent average levels.

However, the global report Global Economic Conditions Survey (GECS), jointly published by ACCA (the Association of Chartered Certified Accountants) and IMA^® (Institute of Management Accountants) also points to an unusual economic picture for Pakistan: while confidence increased, the orders balance was weak and below average.

Explaining the situation, Sajjeed Aslam, head of ACCA Pakistan says: ‘This is unusual, but in fact it makes sense as the rise in confidence relates to progress in addressing structural imbalances while orders point to continued weak GDP growth in coming quarters.’

Results for Pakistan show:

·       The focus of policy continues to be the correction of imbalances in the government and external sectors and the reduction of inflation from double digit rates to within a 5 to 7 per cent target range.

·       There has been a big fall in the current account deficit, including a monthly surplus in October 2019, mainly as a result of weaker imports.

·       The fiscal deficit is also declining as revenue raising measures instigated by the IMF take effect. The bad news is that inflation has increased in recent months, reaching 12.4% in December compared with just over 7% at the start of the year. Nevertheless, the State Bank of Pakistan kept interest rates on hold at 13.35% at its latest policy meeting in November.

·       The outlook for the economy remains for modest growth of around 3.5% in 2020, below the long run average.

Sajjeed Aslam adds: ‘The view from Pakistan’s central bank is that temporary factors have pushed up inflation to an elevated rate, notably through food prices. As these effects diminish, inflation is likely to moderate. In addition, the State Bank of Pakistan notes that a stable currency and the end of monetary financing of government deficits have eased inflation expectations.’

The global picture

Global economic confidence bounced back in Q4 2020, to around its level in mid-2019. The global poll of 2,560 accountants shows that all key regions reported a bounce in confidence and the most confident part of the global economy was again South Asia and the Middle East.

In Q4, GECS’s inflation measure fell to the lowest level in three years at 42%. Inflation in developed and many developing economies is running at low levels. Indeed, in some cases concerns are growing that inflation is too low such that deflation cannot be ruled out

Looking ahead, the GECS report takes an in-depth year ahead look at the prospects and risks facing the global economy in 2020, predicting that after slowing in 2019 the global economy is likely to expand at a steady if modest rate this year of close to 3%. It also says that the risks of 2019 will mainly persist into 2020, including a re-escalation of trade tensions, geopolitical risks especially in the Middle East, high levels of emerging market debt and the UK-EU trading relationship post-Brexit. 

Speaking of the global picture, Michael Taylor, ACCA’s chief economist added: ‘Many risks to the global economy in 2020 are the same as in 2019, including trade tensions between the US and China, which were a major cause of slowing global growth. Recent developments in this area have been positive, but risks of a re-escalation with renewed tariff increases remain. The Middle East is the current focus of geopolitical risk although the potential for conflict here to hurt the global economy through a surge in oil prices is much reduced.’

Sajjeed Aslam concludes: ‘What our GECS Q4 2019 emphasises is the fact that individual country’s economies are hyper-connected. Social, political or fiscal movements in one country affect another, sometimes very powerfully. There are risks ahead which need to be managed very carefully, such as debt levels which are at elevated levels and rising  in many emerging markets.’

Hyundai Nishat Motor started mass production of Hyundai Porter H-100 Pickup

Hyundai Nishat Motor (Private) Limited announced its mass production at the assembly plant in FIEDMC, M3 Industrial Estate, Faisalabad. With an annual production capacity of up to 15,000 units per annum in its initial phase, Hyundai’s manufacturing plant is now fully operational.

The Start of Production takes place just two years after the ground breaking in December 2017. The HNMPL plant is the new production home for Hyundai’s first ‘Make in Pakistan’ product, the Porter H-100 Pickup, with other exciting range of models to follow in near future.

Mr. Tatsuya Sato, Chief Operating Officer - HNMPL, said on the occasion that “We are proud to open our new production facility in Pakistan”. Now fully in operation, our new plant allows us to serve the transportation requirements of Pakistan’s market, with world class Hyundai’s Product line that enjoys a strong legacy in the local market. In the longer run, we aim to make it a vital part of our global production network.

The future of careers defined for the accountancy profession

Golden opportunities to transform business to create and support a sustainable world

In recent years the accountancy profession has suffered some reputational damage, however, ACCA’s latest report, Future ready: accountancy careers in the 2020s indicates golden opportunities ahead.

The report by Jamie Lyon, Head of Business Management, ACCA, Professional Insights, reveals a significant number of trends signalling that the future can and should be bright for those whose careers are already in progress and for aspiring young professionals.

These trends range from the rise of data possibilities which will be become central to their role and linked to the adoption of automation technologies, and will free up professional accountants to add more value, provide greater connectivity, highlighting the rising importance of inclusivity in the workplace, the changing nature of work, and evolving business models. 

“Now is the opportunity of a lifetime for the accountancy profession to build on its strong foundations and evolve: an opportunity to adapt and play its future part in building sustainable organisations for the long run. It’s a great opportunity for countries like Pakistan to develop globally in-demand, future-ready accountancy talent to capitalise on our youth bulge. Timing is everything.” – Sajjeed Aslam, head of ACCA Pakistan

The report brings together ACCA’s global research over the last three years, additional desktop research, including a member survey and interviews conducted with finance leaders, HR professionals and recruitment specialists in key markets to understand how careers may transform.

The report suggests there is a growing opportunity for the profession to contribute to building sustainable and purposeful organisations.  ‘This imperative is at the heart of the future profession,’ says Lyon. The report identifies a number of ‘career zones’ of opportunity where accountants can play a key role in supporting these ambitions. These include:

Assurance advocates. In fast-changing, digitally disrupted markets, organisations need to manage risk appropriately and ethically. Professional accountants can use digital tools and technologies to transform the risk, audit, compliance and internal control landscape to ensure effective stewardship of organisations and protect value.  They can also support responsible business practice, and drive transparency and trust in the organisation.

Business transformers. Business models will keep evolving in response to new technologies and changing market opportunities. Accountants can support businesses of all sizes in these efforts, as entrepreneurs or business advisers, or by taking a leading role in transforming smaller accountancy practices to bring new value to clients. Instead they may be leading finance operational change programmes or wider business transformation initiatives that are all designed to innovate and grow organisations.

Data navigators. Data is an enterprise asset that can be used in everything from building the business case for new investments to profiling competitive threats. Accountants can act as strategic advisers and business partners, helping to develop and apply rich data sets and use emerging analytical tools to provide real-time insights into how to create and sustain long-term value through better decision making.

Digital playmakers. Digital adoption is key to creating competitive advantage through innovation. Accountants can act as technology evangelists, identifying the potential of robotics, machine learning and other emerging cognitive technologies to transform finance and business operations, or they may be working with technology teams to drive productivity and digital transformation initiatives.

Sustainability trailblazers. In today’s world, value is created by more than just financial capital, and intangible assets are a growing proportion of enterprise value. Accountants can help evolve frameworks that capture, measure and report on activities that truly drive value, providing more meaningful and transparent information about the organisation’s performance.

Professional accountants could make an impact in more than one of these ‘zones of opportunity’ during their careers. Lyon envisages a future world of career transformation, where many individuals will have different types of roles during their working life, building more variable career paths rather than necessarily climbing the traditional vertical career ladder. ‘We will see more fluidity in terms of how people navigate across different types of activity,’ he says. ‘Roles are changing more quickly, and that is driving the need to develop new skills. That in turn is transforming the learning opportunities that are needed in the workplace.

In playing their part in building sustainable businesses, accountants will still need to apply the seven professional competencies – or quotients. These quotients include more typical competencies (technical and ethical, intelligence, digital, and experience) and the softer skills (creative, digital and emotional intelligence). For example, the emotional intelligence quotient could become particularly important in the future, through assisting in understanding the viewpoints of wider stakeholders or advocating ethical approaches to the adoption of new technologies. ‘These professional quotients are so very relevant in this emerging world,’ Lyon says. ‘Accountants will need to apply a range of broad skills to have maximum impact in organisations. Those who succeed can look forward to a new world of opportunity and the chance to build brilliant careers.’

Transforming tech lifestyle portfolio; realme introduces accessories for Pakistani fans

The strategy, the company believes, will help address its target group—the millennia’s—better, considering that young Pakistan is driving growth in the consumer electronics category  

realme Pakistan, the fastest growing youth’s favorite smartphone brand in Pakistan, has finally launched its most anticipated high end accessories which includes 10,000mAh power bank at PKR 3,499 , realme Buds at PKR 1,499 & Wireless earphones are available at PKR 3,999.

 “For us, 2020 will be about mobile phones and accessories. Ultimately, we want to become a lifestyle products company. Devices will be the major business for us, but we are building Realme for the youth. And smartphone is not the only thing the youth wants. There are multiple other things. We want to cater that as well” Harvey He, Marketing Director – realme Pakistan

All new realme Buds Wireless earphone’s key features include a 11.2mm large driver with bass boost, IPX 4 Splash Proof simple and smooth design, coupled with magnetic fast pairing and fast-charge 12-hour playback. It tuned by DJ Alan Walker’s sound quality tuning to deliver dynamic bass. Being one of the top DJs in the world today, Alan Walker has been working closely with realme's professional sound tuning experts to bring forth better listening experience, especially for EDM music.

The expansion of realme accessories portfolio with realme Buds Wireless and realme Power Banks will make life fun and easier for realme fans. The all new realme Buds Wireless has the best sound quality with the largest sound driver in the segment and is tuned by World famous DJ Alan Walker. The realme Power Banks with its fast charging feature carries our trademark design. Realme is a tech lifestyle brand that imbibes the attitude of ‘Stay Real’.

realme buds

realme Buds, the wired in-ear headphones. These earphones come with a higher frequency and 11 mm audio drivers for powerful sound. These are also the first earphones in this price range that come with built-in magnets.

The cable is made of break-resistant synthetic fiber that protects it from wear and tear. It also sports the braided jacket that not only feels premium but also prevents the cable from tangling. The ear tips are bend at 45° for snug wear and are also lightweight and comfortable. With the remote, you can control music, handle calls, and even launch Google Assistant. The earphones with Iconic Realme logo and transparent earbuds with yellow accents will look cool with your realme

realme Wireless earphones

The Buds Wireless earphones come with a neckband-style design. It gets a slim rubber neckband with metal houses on either ends that rest on your collar bone. The neckband is flexible with just the right amount of rigidity that lets it sits comfortably around the back of your neck. It is soft and light too so you won't even realise it's there. In fact, the entire Buds Wireless feel quite light, including the plastic earbuds. This is part of the reason the earbuds are comfortable to use for hours together.

The other reason why the earbuds feel comfortable to use is the silicone ear tips, which are extremely soft and sit well inside the ears. You get add-on wingtips as well, which are great especially for workouts. The wings rest within the shallow depression in your ear to make sure the buds firmly stay in place even if you move your head vigorously.

realme power bank

Determining the need for power banks realme power bank has a battery capacity of 10,000mAh and weight of 230 grams. It provides bidirectional fast charging of 18w. Equipped with USB Type-A and USB Type-C ports, the device enables multiple devices to charge. Moreover, 12 layers of circuit protection have been included. power bank with fast charging feature has its trademark design. It also imbibes the motto of the company, stays real.

Since its entry into the Pakistani market 12 months ago, realme, has already launched 9 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth. They are also gearing up for the launch of their latest additions in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.

Entering era of 5G, realme X50 officially Launched

realme, the fastest growing smartphone brand, held a launch event to announce realme X50, its first 5G smartphone. Which signifies that realme enters the era of 5G. In the future, realme holds a position of popularizer of 5G and will bring affordable and trendy 5G smartphones for the youth.

Outstanding performance, 5G flagship smartphone for the young

As the first 5G smartphone of realme, realme X50 shows excellent performance with the Qualcomm Snapdragon 765G, the first 5G integrated chipset of Qualcomm. With this chipset, realme X50 gets support for SA and NSA modes for 5G, and more 5G bands such as n1, n41, n78, n79, etc. Besides, the smartphone responds to mainstream 2G, 3G and 4G bands.

There is 4200mAh battery of realme X50, which supports 30W VOOC 4.0 flash charging. In 60 minutes, the device can be fully charged. The device also brings the full-function NFC as well as dual super-linear loudspeakers with Dolby Atmos and Hi-Res. In the meantime, realme X50 equips dual frequency GPS with the faster and more accurate position.

In terms of UI, it comes with the brand new realme UI with new real design for the first time.

realme X50 features a layer of Corning Gorilla Glass 5 on the top and a 6.57-inch hole-punch LCD display with 90.48% screen-to-body ratio and 120Hz refresh rate. This display also supports Sunlight Display Technology and Dark Mode. The fingerprint sensor of realme X50 is integrated with the power button. The device comes in two colors, Glacier Silver and Polar Blue.

realme X50 features quad cameras at the back including a 64MP main camera, a 12MP 2x telephoto lens with up to 5X optical zoom and 20X hybrid zoom, an 8MP ultra wide-angle lens of 119° and a 2MP ultra-macro lens. In the front are a 16MP f/2.0 wide primary lens and an 8MP 105° ultra-wide-angle lens. It features front ultra-wide-angle, bokeh, AI beauty, group beautification and customized beautification to present a better selfie. In terms of videos, the camera setup is complemented by features like enhancing UIS Max Mode, live bokeh videos, ultra-wide-angle videos and 960fps slow motion.

5G popularizer with over 25 million shipment globally

Sky Li, the founder and CEO of realme, expressed that realme has been the top 7 smartphone brand in shipment since the third quarter in 2019, and is the fastest growing smartphone brand in the world. Until December 2019, realme has entered 22 markets and gained over 25 million units shipment. In terms of operations, realme has founded 6 strategic markets. realme will focus more on localization in local markets according to local market demands. In 2020, realme expects to gain 100% of global growth.

realme still keeps the spirit of “Dare to Leap” in the 5G era and introducing impressive 5G smartphones for the young generation. From 2020, realme will introduce more 5G devices all over the world at all price range and at the first time. In China, realme will exclusively introduce 5G smartphones. For the rest of markets, the proportion of 4G and 5G devices will be accorded with respective market application on 5G network. Also, realme will work more closely with local network operators, internet companies and app developers to boost the development of 5G and explore 5G scenes.

realme Pakistan announced amazing price discounts on realme 5 pro

realme 5 Pro  powered by Snapdragon 712 Mobile Platform, engineered to deliver on Power, Performance, Camera, Gaming plus more, and equipped with a 20W VOOC 3.0 Fast Charge, and  a flagship IMX586 48MP quad camera setup with will be most affordable premium phone in the category, is now starting from Rs. 35,999/-

realme's upward trajectory in Pakistan has been phenomenal since past one year, realme has been aggressive in its approach, launching successful budget to mid-range smartphones with an attractive spec sheet and affordable pricing. realme has made a name for itself by selling smartphones with powerful hardware at prices aggressive enough to go up against its competitors.

The realme 5 Pro runs Android 9.0 ColorOS 6.0 operating system available in 2 variants – 4 GB Ram +128GB internal memory is now priced at PKR 35,999 and 8 GB Ram +128GB internal memory is priced at PKR 40,9999.

The realme 5 Pro comes in Crystal Green and Sparkling Blue colors, giving a power-packed performance with newly upgraded Snapdragon 712. The realme 5 Pro’s flagship quad camera setup with 119° ultra wide-angle lens (8MP), 48MP Sony IMX586 main camera, portrait lens (2MP) and ultra macro lens (2MP), along with a 16MP Sony IMX471 AI front Camera, provide unmatched image experience in the segment. The realme 5 Pro features a 6.3-inch FHD+ Dewdrop Full Screen, with new gradient holographic colors and reflecting textures, to achieve a richer layered visual effect.

The 5 pro truly a mid-range killer has had famous tech youtube channels like Video Wali Sarkar & Reviews PK give rave reviews. They dubbed it as the easiest recommendation for users looking to buy a beautiful device with the most powerful processor and camera capabilities but that’s easy on the pocket. The device comes with a beautiful diamond cut design on the back and two color variants, Sparkling green and crystal purple. It’s powered by the octa-core Qualcomm Snapdragon 712 SoC the newest chipset from QUALCOMM and also the latest and fastest processor for mid-range devices aimed for gaming. This is paired with 8GB of RAM and the Realme 5 Pro also comes with support for VOOC Flash Charge 3.0 technology, which is claimed to charge 55 percent of the battery in just 30 minutes.

Since its entry into the Pakistani market 12 months ago, realme, has already launched 9 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth. They are also gearing up for the launch of their latest additions in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.

ACCA’s new Cert PFM qualification to upskill public sector finance professionals

The new Certificate in Public Financial Management (Cert PFM) qualification by ACCA (the Association of Chartered Certified Accountants) is now available for public sector employees and those looking to work in the sector in future.

The global public sector is changing so it is critical that finance professionals working in the industry can manage it. Whilst the ACCA Qualification is a perfect fit for a career in the public sector, ACCA have developed the Cert PFM to help support and build strong public financial management in response to this demand from the industry.

Cert PFM is designed to equip people with stronger and more relevant budgeting, financial reporting and financial management skills specifically for the public sector. Delivering practical and broad-based knowledge of public financial management, the course covers the foundations of public sector finance and ensures public sector employees have a core understanding of what is involved in using essential information for those in public sector careers.

The course is built around the public financial management cycle including:

·       Planning and budgeting

·       Budget execution

·       Accounting and reporting

·       Audit, governance and oversight

Cert PFM includes both an online course and an assessment and it takes approximately 40 hours to complete.

Sajjeed Aslam, head of ACCA Pakistan said, “We work with public sector organisations in Pakistan and across the globe to develop the accountants the fast-changing world needs – accountants who will help to build better societies, economies and nations. Many public sector organisations look to us to keep their teams up-to-date and future ready. They recognise the power of our qualifications and support, both for now and in the future. And this new qualification is another example of our commitment to this important sector.”

Judith Bennett, director of professional qualifications said, “We’re delighted to now offer the Cert PFM qualification worldwide. Given the pace of change and size of expenditure in the public sector, it’s critical that those working in the sector have the right skills to deal with the challenges ahead. We have developed this qualification in response to demand from the public sector and to help support and build strong public financial management. ACCA believes public finance professionals play a role as key enablers and supporters of innovation throughout the public sector.”

Alex Metcalfe, head of public sector policy adds, “ACCA has a long history of involvement in developing the finance profession that the public sector needs. Our 67,000 members and students working in the public sector organisations around the world demonstrates that the ACCA Qualification is fit for the public sector, but our capacity building work highlighted a need for introductory training in PFM. This new Cert PFM will meet that demand and provide public sector employees with the foundations required to excel in the public sector.”

Cert PFM is suitable for new entrants to the public sector, as well as staff with practical experience but without formal professional qualifications, and professional accountants moving into the public sector from the corporate sector or professional practice.

For those that already hold a professional qualification, Cert PFM can be a valuable source of continuing personal development (CPD) for members, offering an opportunity to top up existing competencies with specific knowledge and skills around public financial management.

Underscoring its dare to leap philosophy with growth over 600% realme Pakistan turns 1

realme Pakistan celebrates its first anniversary, the brand arrived in Pakistan last year on January 2, 2019 with realme 2 Pro and realme C1 Launch.

The Fastest growing youth’s favorite smartphone brand realme has been successful in carving a niche for itself in Pakistan by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly.

“We were truly grateful to receive so much support from our fans for the past one year. As a way to say thanks to our fans, we’ve announced exciting giveaways to celebrate our first year anniversary. Through their continuous support and loyalty, realme has achieved a great milestone recently as we were recognized as World’s Fastest Growing Smartphone Brand in 2019 by Counterpoint. Here in realme Pakistan, we will continuously provide the best products and user experience to our fans for a leap-forward experience.” said Harvey He, Marketing Director realme Pakistan

realme's upward trajectory in Pakistan has been phenomenal since the brand's entry last year, realme has been aggressive in its approach, launching successful budget to mid-range smartphones with an attractive spec sheet and affordable pricing. realme has made a name for itself by selling smartphones with powerful hardware at prices aggressive enough to go up against its competitors.

realme Pakistan was awarded as the Fastest Growing Smartphone Brand of 2019 in Pakistan by a renowned Tech media Phone world.

Pakistani youth’s favored smartphone brand realme has quickly snatched market share from existing players and is fast becoming one of the most sought after brands. Since its entry into the Pakistani market less than 12 months ago, realme, has already launched 9 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth. They are also gearing up for the launch of their latest additions in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.

Globally realme registered 500%+ Year over Year Growth Rate, 50+ Notable Awards as well as 24,000,000+ Fan base. As per Counterpoint, realme has become the Global TOP 7 Smartphone Brand at Q3, 2019. And its registered users had reached 10 million within only one year, making itself the most rapidly growing brand. Realme has expanded globally to over 22 markets, such as China, India, Southeast Asia, Europe, Russia, Pakistan and Africa including Egypt.