Zong 4G partners with Roshan Packages to provide customized and enhanced digital business solutions

                                         

Zong 4G, Pakistan’s leading digital company, has partnered with Roshan Packages Limited, one of the country’s largest packaging manufacturers, to provide bespoke connectivity for its business. This partnership will enable Roshan Packages Limited to employ Zong 4G’s business solutions to optimize the efficacy and reliability of its daily operations across the board.

As part of this partnership, Zong 4G will provide Roshan Packages Limited with customized connectivity solutions tailored to meet their specific business needs. By leveraging Zong's sophisticated services, Roshan Packages Ltd. aims to achieve increased operational efficiency and reliability in their day-to-day activities.

The contract signing ceremony, held in Lahore, was attended by representatives from both Zong 4G and Roshan Packages Ltd. The ceremony showcased the shared commitment of both companies to drive innovation and transform business operations through cutting-edge digital technologies.

The official spokesperson of Zong 4G said, “We are delighted to join hands with Roshan Packages Limited in enhancing their daily operations. Zong 4G is committed to digitizing Pakistan’s corporate landscape by providing next-generation business solutions that are crucial for sustainable business growth. We look forward to unlocking this potential with Roshan Packages Limited through this alliance.”

Tayyab Aijaz, CEO of Roshan Packages, talked about the importance of integrating digital solutions in businesses. Highlighting the benefits of technology in upscaling business operations, he commended Zong 4G’s robust connectivity and diverse business solutions in helping to make this possible for various corporate sectors including the packaging industry.

Zong 4G remains committed to driving digital innovation in Pakistan, and this partnership with Roshan Packages Limited is a concerted step in that direction. Cultivating the digital transformation of the local corporate sector is a top priority at Zong 4G, and this collaboration is another breakthrough in its journey of leading the digital revolution in Pakistan. As one of the leading telecommunication companies in the country, Zong 4G aims to provide its customers with the latest and most innovative solutions while ensuring seamless network connectivity.

Zong 4G's International Roaming Offer is making lives easier for all PILGRIMS TRAVELING TO SAUDI ARABIA

Zong 4G, Pakistan's leading telecommunications company, has launched its Saudi Arabia Roaming Offer to facilitate pilgrims traveling to Saudi Arabia. This offer enables travelers to stay connected with their loved ones back home while they travel anywhere within Saudi Arabia.

Zong 4G has introduced this offer with the intent that customers stay connected with their friends and family throughout their stay in Saudi Arabia whether for pilgrimage or for business. The offer includes affordable roaming rates for data, voice, and SMS services, making it easier for travelers to stay in touch. For only Rs. 1700 plus tax subscribers can get 30 minutes, 30 SMS, and 1 GB of data for seamless connectivity throughout their stay in Saudi Arabia. Additionally, for Rs. 4200 plus tax Zong 4G gives 60 minutes, 60 SMS and 3 GB and for Rs. 6600 plus tax, 90 minutes, 90 SMS and 5 GB internet.

 

Saudi Arabia Voice + Data Roaming Offer	30 Mins, 30 SMS and 1 GB	1700 +T	15 Days
Saudi Arabia Voice + Data Roaming Offer	60 Mins, 60 SMS and 3 GB	4200 +T	30 Days
Saudi Arabia Voice + Data Roaming Offer	90 Mins, 90 SMS and 5 GB	6600 +T	45 Days

Zong 4G's roaming services in Saudi Arabia also offer customers the additional benefit of WhatsApp audio and video calls, which are not available on local operators in Saudi Arabia. This means that customers can easily communicate with their loved ones back home without worrying about additional charges.

Commenting on Saudi Arabia offering, the company's spokesperson said, "At Zong 4G, we are committed to providing our customers with the best possible services and solutions to meet their needs. We understand that staying connected with loved ones is essential, especially during pilgrimage, which is why we have launched this special offer for our customers."

The Saudi Arabia Roaming Offer is available to all Zong 4G customers and for further tariff details and subscriptions, customers can dial *1234#, subscribe through the Zong website (https://www.zong.com.pk/international-roaming) or My Zong App.

OPPO Announces Kaká as Global Brand Ambassador for its UEFA Champions League Partnership

                                         

Global smart technology company OPPO has announced Ricardo Izecson Dos Santos Leite, better known as Kaká, as their Global Brand Ambassador for its partnership with the UEFA Champions League.

As the former FIFA World Player of the Year and winner of the Ballon d’Or, Kaká is an icon in the world of football and one of the most decorated players of his era for both club and country.

 

Together with OPPO, Kaká will return to the Atatürk Olympic Stadium where the Miracle of Istanbul took place in 2005. OPPO looks forward to celebrating the return of Kaká at the 2023 UEFA Champions League final in Istanbul with global fans.

“We are thrilled to welcome Kaká as OPPO Global Brand Ambassador for the UEFA Champions League 2022-23 season,” said Elvis Zhou, OPPO Overseas CMO. “Partnering with a global sporting event of the caliber of the UEFA Champions League gives OPPO an unrivaled opportunity to share our mutual spirit of inspiration with audiences around the world. We believe miracles don’t just happen, they are made of expertise and perseverance. With Kaká, the witness and creator of miracles, joining the OPPO squad this year, we will be better positioned to communicate and engage with our global fans while inspiring them to enjoy, experience, and share miracle moments from their favorite football matches.”

“OPPO’s spirit of ‘Inspiration Ahead’ is the same spirit that lies at the heart of every athlete’s ambition to achieve greatness in the face of adversity,” said Kaká. “As a big technology fan, I’m excited to have the opportunity to collaborate with a global technology leader like OPPO to further connect and inspire football fans around the world during this year’s competition, and witness more miracles together.”

 

OPPO Global Brand Ambassador Kaká will visit Jakarta, Indonesia on June 3^rd and Beijing, China on June 6^th for a series of OPPO activities.  Finally, during 2023 UEFA Champions League final, Kaká will meet with global fans in Istanbul, Turkey at OPPO booth at the Atatürk Olympic Stadium and take some photos using OPPO Find N2 Flip and Find X6 Pro. With Kaká and the UEFA Champions League final set to return to Istanbul this summer, OPPO looks forward to enjoying the extraordinary and inspiring match and celebrating the birth of a new champion with fans around the world.

Alibaba.com Joins Forces with TEXPO 2023 to Foster Growth of Local E-commerce Textile Businesses

 

Global business-to-business (B2B) e-commerce platform Alibaba.com today announced that it will participate in the 4^th International Textile Exhibition (TEXPO 2023) to be hosted by the Trade Development Authority of Pakistan (TDAP) from 26-28 May 2023, with an aim of connecting Pakistani textile exporters with its community of more than 40 million buyers worldwide.

The three-day TEXPO 2023 is set to provide a platform for industry players to showcase their offerings to a global audience, establish valuable connections and explore collaborations. During the event, Pakistani suppliers and manufacturers in the textile industry are welcome to visit the Alibaba.com showcase on-site to learn about the opportunities presented by B2B e-commerce and the digital tools provided by Alibaba.com that can help exporters go global.

With its commitment to supporting local SMEs in the digital era, Alibaba.com has already witnessed the growth of many textile exporters in Pakistan. Among them are Aziz Ur Rehman and Sadia Aziz, whose baby apparel business has grown tenfold to surpass PKR 10 million in annual export volume in 2021 since joining Alibaba.com in 2020. Their e-commerce journey on Alibaba.com stands as a testament to the transformative power of digitalization and the vast opportunities available from the online export market.

Textile industry players looking to expand to international markets are encouraged to get in touch with Alibaba.com representatives at booth 1-55 during TEXPO 2023.

realme Announces A Special New Price for realme C33 (4+64)

     

realme, the world’s fastest growing smartphone brand, is thrilled to announce a substantial price reduction for the realme C33 (4+64) smartphone. This aims to provide customers with even greater value for their money and make the device more accessible to budget-conscious consumers.

The realme C33 (4+64) smartphone, previously priced at PKR 48,999/-, can now be purchased at an unbeatable price of PKR 44,900/-. This price drop is set to captivate smartphone enthusiasts who seek a powerful device with exceptional features without compromising their budget.

Sleek, stylish and pleasing to the eyes, the realme C33 boasts a modern design. The exquisite gradient finish on the back panel adds a touch of sophistication, while the slim profile ensures a comfortable grip. The compact form factor and lightweight construction make it an ideal style companion for any occasion.

Experience immersive visuals like never before with the realme C33's impressive 6.5-inch HD+ display. The large screen-to-body ratio offers an expansive viewing area, providing an exceptional visual experience for gaming, streaming, and browsing. Whether you're watching your favorite movies or engaging in intensive gaming sessions, every detail will come to life with vibrant colors and sharp clarity.

Capture moments with absolute clarity and brilliance using the realme C33's advanced camera system. Equipped with a dual rear camera setup, featuring a 50MP AI primary camera and a 5MP selfie camera, you can effortlessly capture stunning photos with depth and detail. These powerful cameras enhance your selfie game, ensuring you always look your best.

With realme C33, there's no need to compromise on performance. Packed with 4GB of RAM and 64GB of internal storage, this device provides ample space to store all your apps, photos, and videos. Stay powered-up all day long with the realme C33's massive 5000mAh battery. Say goodbye to frequent charging and enjoy uninterrupted usage. Additionally, realme UI based on Android 12 brings a user-friendly interface that enhances productivity and offers a seamless smartphone experience.

The realme C33 is available for purchase at an incredible price of PKR 44,900/-. Don't miss out on this amazing opportunity to own the ultimate style partner that ticks all the boxes without breaking the bank.

Zong 4G Joins Hands with Resource Linked to Empower Pakistan's Corporate Sector with Digital Connectivity Solutions

Zong 4G, Pakistan's leading telecommunication company, has announced its partnership with Resource Linked, a well-renowned name in Resource Management. Under this agreement, Zong 4G will provide Corporate Voice, Data & customized Enterprise solutions products to Resource Linked, as well as its new startup, Snapp I/O, enabling them to perform daily operations with more digital exposure.

Zong 4G's business solutions provide sophisticated services to help companies digitalize and upgrade their performance and monitoring. The partnership with Resource Linked is a testament to Zong 4G's commitment to supporting digitalization and automation in Pakistan's corporate sector.

Mr. Farooq Raza Khan, Director GCSS, ZONG 4G, said, “We have a vision of 'Lead The Digital Innovation' and have always been focused on supporting digitalization and automation. Going digital  is crucial in the current industry situation, and Zong 4G is making significant investments to expand its infrastructure to provide a wide range of coverage and give digital exposure to corporate entities in Pakistan.”

Mr. Adeel Rasheed, CEO of Resource Linked, acknowledged the importance of digitalization and shared his plan for future business expansion. He also highlighted the impact that basic technological changes could bring to the process and how Zong 4G's support would facilitate seamless business continuity for Resource Linked and its partner platform, Snapp I/O Pvt Ltd.

The partnership between Zong 4G and Resource Linked aims to provide seamless communication and connectivity to the corporate sector in Pakistan, promoting digitalization and automation to increase efficiency and productivity.

The Official Spokesperson of Zong 4G said, "We are delighted to partner with Resource Linked and support their communication and connectivity needs. Zong 4G is committed to providing the best-in-class services to its customers, and this partnership is a testament to our commitment. We look forward to working with Resource Linked and delivering exceptional customer experiences."

Zong 4G remains committed to being at the forefront of digital innovation in Pakistan. This partnership with Resource Linked is a testament to Zong 4G's dedication to supporting and enabling digital transformation in the corporate sector. As a leading telecommunications company, Zong 4G aims to provide its customers with the latest and most advanced solutions, ensuring seamless connectivity and efficient operations. The partnership with Resource Linked marks another milestone in Zong 4G's journey to lead the digital innovation revolution in Pakistan.

FEDERAL MINISTER FOR RAILWAYS AND AVIATION VISITS CBD PUNJAB PROJECT SITE

                                       

Federal Minister for Railways and Aviation, Khawaja Saad Rafique, visited the CBD Punjab Walton Road project site. For briefing session about the project. Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has been entrusted with the responsibilities of Bab E Pakistan development and Walton Road upgradation, following the successful completion of the Kalma underpass Remodeling CBD Punjab Boulevard.

The Board of CBD Punjab has granted approval for PC1 for this project and allocated a substantial budget of 23 billion PKR. CEO of CBD Punjab, Imran Amin, and Executive Director Technical, Riaz Hussain, provided a comprehensive briefing on the project details. The first phase of CBD Punjab will be connected to Walton Road Phase 2 through a main corridor, featuring the construction of a railway underpass. Additionally, widening of Walton Road and upgrading the entire sewage system will be undertaken.

Federal Minister Khawaja Saad Rafique expressed his full confidence in the capabilities of CBD Punjab, emphasizing their commitment to completing this project with the same passion and dedication they demonstrated during the successful completion of the Kalma Underpass Remodeling CBD Punjab Boulevard.  Federal Minister stated, "CBD Punjab has showcased its professional skills by taking on this project, which is expected to resolve critical issues such as traffic congestion and sewage problems on Walton Road."

CEO of CBD Punjab, Imran Amin stated that, "CBD Punjab is committed to utilizing its resources efficiently and effectively. We are confident that this project will not only enhance the infrastructure of Walton Road but also contribute significantly to improving the overall quality of life for the residents of Lahore."

The Bab E Pakistan development and Walton Road upgradation project undertaken by CBD Punjab is expected to bring substantial improvements to the region's infrastructure.With the successful completion of previous projects, CBD Punjab has established itself as a reliable and capable authority dedicated to delivering exceptional results.

A New Variant of realme C33 with 4GB + 64GB Has Dropped in the Market

Lahore, Pakistan - Thursday, May 19, 2023: realme’s C-Series is known to mix affordability with top-of-the-line technological features. Thus, it comes as no surprise that its latest C-Series champion - the realme C33 now comes in a 4GB + 64GB variant as well. This is built up on the popularity of the 4GB + 128GB variant for its champion Boundless Sea Design and its champion 50MP AI Camera. The new variant of realme C33 (4+64) goes easy on the pocket allowing for more and more people to enjoy the same experience that they have come to love and associate with realme.

The realme C33 offers a captivating full-screen experience with its 6.5-inch Mini Drop display, featuring a Waterdrop notch and a resolution of 1600 x 720 pixels. Its sleek 8.3mm ultra-slim body, combined with a comfortable grip, adds a touch of sophistication to the device, making it truly irresistible. The phone's textured finish on the back enhances its aesthetic appeal. Additionally, the realme C33 is available in three captivating color variants - Aqua Blue, Sandy Gold and Night Sea, allowing users to express their personal style.

Equipped with a Powerful Unisoc T612 Processor, 4GB of RAM, and 64GB of internal storage, the realme C33 runs on the latest Android 12 operating system, delivering a seamless and user-friendly experience. Its powerful performance ensures smooth multitasking and effortless navigation, even when using demanding applications.

The realme C33 sets new standards in camera capability for its price range, featuring a groundbreaking 50MP AI primary camera. Users can capture stunning shots with exceptional detail. The smartphone offers a range of features including Night Mode, HDR Mode, Timelapse, Panoramic View Mode, and more, allowing users to capture inspiring moments in life effortlessly.

Another standout feature of the realme C33 is its massive 5000mAh battery, which is one of the largest batteries available at this price point. Paired with a powerful 1.8GHZ octa-core processor, the device ensures long-lasting and efficient performance, even when tackling demanding apps and multitasking.

With 4GB of RAM and 64GB of internal storage, the realme C33 provides ample space to store photos, videos and documents. Furthermore, the device supports microSD cards of up to 256GB, enabling users to expand their storage further and enjoy additional flexibility.

The realme C33 is available in the market for PKR 48,999/- promising a reliable and feature-packed that was eagerly anticipated by budget-conscious users. With its impressive specifications and exceptional performance, the realme C33 is poised to outshine its competitors and establish itself as the go-to choice for users seeking an affordable smartphone that meets their daily needs.

ICAP Hosts CFO Conference 2023 in Lahore

                                             

The CFO Conference 2023 centered around the theme of " Resilient CFO - Balancing the Agenda for Tomorrow," was arranged by the Professional Accountants in Business (PAIB) Committee of the Institute of Chartered Accountants of Pakistan (ICAP) on Thursday at a local hotel of Lahore.

Mr. M. Ali Latif, President ICAP emphasized the vital role that Chief Financial Officers (CFOs) play in navigating organizations through challenging times while effectively managing long-term strategic priorities. 

 

Mr. Samiullah Siddiqui, Chairman PAIBC and Council Member, ICAP highlighted the conference objectives, vision, and ICAP's significant contributions to Pakistan's finance and economic sector. He emphasized the conference's importance and its direct relevance to professionals in the business and finance fields, setting the tone for an event that promised valuable insights and meaningful discussions. 

 

The conference's inaugural panel discussion, titled "Skill-sets for Tomorrow," featured industry leaders including Mr. Nadeem Khan, CFO of PTCL; Mr. Irfan Awan, CFO & Executive VP of the Bank of Khyber; Ms. Khursheed Kotwal, Council Member of ICAP; and Dr. Ijaz A. Qureshi, Pro Vice Chancellor of IAC Lahore. The panelists emphasized the importance of training and adapting to the digital era, focusing on operational efficiency, alternative data representation methods, the role of CAs in the public sector, continuous upskilling, staying updated with trends, embracing technology, and building collaborative relationships.

 

Mr. Saquib Ahmad, SAP's Country Managing Director, discussed the importance of organizational transformation for efficiency and cost-cutting during a Tech-station segment. He highlighted the global integration of tools like chatGPT in business practices, streamlining workloads. 

 

Mr. Mohsin Naqvi, Group Director Finance at Kohinoor Maple Leaf Group, Mr. Aftab Butt, CEO of KAPCO, and Ms. Ammara S. Gondal, Chairperson of NRC ICAP, led an engaging discussion titled "80/20 Dialogue - Balancing Act of Optimization." During the discussion, the panelists offered profound insights and shared their extensive expertise on achieving multi-objective management in engineering projects, which involves reducing costs, enhancing quality, and shortening project cycles.

The guest speakers in the panel discussion titled "Opportunities Beyond Uncertainties" included Syed Tanveer Saleem, Group Executive at Meezan Bank, Ms. Roohi Khan, Group CFO at Systems Limited, Mr. Malik Salman Hafeez, CEO of Apparel Vertical at US Denim, and Mr. Mustafa Yaqoob, Regional CFO at Lipton Teas & Infusions. They emphasized the urgent need for a comprehensive reform of our current political system to revitalize our nation. Moving forward, it is crucial for every sector of society to fulfill their responsibilities diligently and harness the potential of key factors to drive progress.

The captivating Fireside Chat, titled "The Call of Duty," took a deep dive into the intricate and diverse challenges that businesses face in today's ever-changing landscape. The panelists shed light on the multifaceted hurdles posed by volatile energy and oil prices, the intensifying competition from smaller economies, the disruptive impact of online banking, the concerning phenomenon of knowledge brain drain, and the pervasive risks associated with technology advancements. The discussion was enriched by the valuable contributions of the panelists, including Mr. Ashfaq Yousuf Tola, Minister of State & Former President ICAP; Mr. Ali Khizar, Head of Research at Business Recorder; Dr. Hassan Daud, Associate Professor at Bahria University Islamabad; Mr. Bilal Anwer, CEO of NDRMF; and Mr. Zeeshan Ijaz, Council Member at ICAP.

 

Concluding the Lahore conference, Mr. Asad Feroze, Vice President of ICAP, delivered a compelling summary of the event, sharing valuable insights discussed by the speakers. The conference, which attracted a significant audience, proved to be highly engaging and informative.

Punjab's Heritage Unveiled, CBD Punjab Ignites the Spirit of Opportunity for Modern Urbanization and Growth

Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), an authority working on modern urbanization and vertical expansion has taken a unique approach in showcasing the legacy of the province, Punjab.

Whilst Punjab is shown as a vibrant mix of subcontinental culture in popular media, CBD Punjab has rekindled the spotlight on Punjab’s excellent development-rich history. From the ancient Punjab being a pivotal trade route in the grand scheme of the world, to the Mughals era creating architectural wonders and engineering marvels, to the key infrastructural developments of the 1800 and 1900s; the developmental excellence and legacy of Punjab has been carried forward by CBD Punjab by coining Punjab as the ‘Spirit of Opportunity’. CBD Punjab is taking the land of five rivers into its next era of development via sustainable and modern mega-projects.

The TVC also features visual representations of CBD Punjab's future projects, including the tallest skyscraper ‘Sirius’, the medical facility ‘Sano’, the IT hub ‘Node’ in the Special Technology Zone being established in the near future, the branded residential tower ‘Regalia’ and much acclaimed retail district ‘Runway’. These projects aim to transform Lahore’s economic landscape and provide new opportunities for growth and development. The TVC has been aired on national and global media and has been praised by viewers for its quality production, camera work, and visuals.

Speaking about the TVC, the CEO of CBD Punjab, Imran Amin, said, "We are delighted to launch this unique TVC, it portrays our commitment to advancing economic and national development and creating a brighter future for all. Punjab being the largest province in terms of economy and population with a huge pool of skilled workforce always has immense potential of investments and CBD Punjab at this moment is driving the said potential. We have investment opportunities not just in vertical development but also in energy, health, hospitality, entertainment, and retail infrastructure. 

This initiative aims to inspire and seek benefits of the opportunities that Punjab has to offer."

With the launch of this TVC, CBD Punjab has set a new benchmark for the government sector in Pakistan. The authority aims to continue to lead the way in promoting economic and national development and inspiring people to take advantage of the opportunities that Punjab has to offer.

The TVC is part of a broader campaign by CBD Punjab, to promote economic and national development in Punjab. The authority is working on several projects aimed at upgrading the infrastructure, promoting business growth, and creating new job opportunities. The development of the Central Business District is a crucial part of this initiative, aimed at making Punjab a hub for global business and commerce.

OPPO Battery Health Engine wins 2023 SEAL Sustainable Product Award in recognition of OPPO’s green innovations

      

OPPO’s Battery Health Engine was announced as a winner in the Sustainable Product category at the 2023 SEAL Business Sustainability Awards. Through the award, OPPO joins the likes of General Motors, T-Mobile, and Cisco, in winning the highly prestigious international sustainability accolade.

The SEAL Awards(Sustainability, Environmental Achievement & Leadership Awards) celebrate the companies and leaders across the globe that make measurable contributions to sustainability and develop innovative initiatives that positively impact the environment. The 2023 SEAL Award for the OPPO Battery Health Engine adds to the growing international recognition of OPPO’s efforts to enhance sustainability through technical innovation. 

“We are honored to receive the SEAL Sustainable Product Award for the OPPO Battery Health Engine in recognition of our achievements in innovation and sustainability,” said Elvis Zhou, OPPO Overseas CMO. “Through our mission of ‘Technology for Mankind, Kindness for the World’, we are committed to driving sustainability throughout our organization as we work towards our pledge to achieve carbon neutral operations by 2050. We believe that all innovations should make a positive impact on people’s lives and the environment, and we will continue to drive sustainable development as we inspire our users and the industry towards a greener future.”

“Every industry has a role to play in addressing our climate crisis. We applaud OPPO's sustainability leadership and innovation,” said Matthew Harney, Founder of SEAL Awards.

In recognition of the innovations underlying the Battery Health Engine and its ongoing role in leading sustainability within the smartphone industry, OPPO was also named one of the 10 Most Innovative Asia-Pacific Companies in 2023 by influential business media Fast Company.

OPPO will continue to explore more ways to drive sustainability across its operations, using the latest green technology to deliver smarter and more environmentally friendly technologies and products to its global users as it leads the industry towards a green future.OPPO Battery Health Engine wins 2023 SEAL Sustainable Product Award in recognition of OPPO’s green innovations

realme C33 Celebrates Champion Moms in Heartwarming Mother’s Day Campaign

realme, Pakistan’s leading smartphone brand, proudly celebrated Mother's Day with its heart-warming Champion Mom campaign, recognizing the exceptional mothers behind realme fans. The campaign encouraged participants to share their favourite moments with their mothers and declare why their moms are true champions. As an exciting incentive, realme offered participants the opportunity to win the latest realme C33 smartphone.

The Champion Mom campaign, curated by realme, aims to create a platform for individuals to express their gratitude and admiration for their mothers unwavering love, sacrifice and support. Participants were invited to share their most cherished memories, highlighting the profound impact their mothers have had on their lives and explaining why they consider them to be true champions.

Mothers hold an extraordinary place in our hearts, embodying resilience, selflessness and boundless affection. Through the Champion Mom campaign, realme aimed to amplify these remarkable qualities and extend the appreciation to mothers worldwide. This initiative served as a powerful testament to the significant impact mothers have on shaping the lives of realme fans.

Mothers embody immeasurable strength, resilience, and boundless love, and through the Champion Mom campaign, realme sought to elevate these remarkable qualities. The brand was humbled by the overwhelming response, as participants enthusiastically shared heart-warming content and heartfelt tributes to their champion moms.

In addition to the opportunity to win the realme C33, participants heart-warming stories and content were showcased on realme's official website and social media channels. These stories served as a powerful tribute to the unconditional love, sacrifices, and countless contributions made by mothers.

realme remains committed to building deep connections within its community and firmly believes in the significance of cherishing the relationships that shape our lives. The Champion Mom campaign exemplifies realme's dedication to providing a platform for its users to express heartfelt appreciation for the remarkable individuals who have influenced and nurtured them.

ACCA and COLABS collaborate to foster financial acumen amongst businesses

                                        

ACCA (the Association of Chartered Certified Accountants) and COLABS have signed a Memorandum of Understanding (MoU) to enhance cooperation between the two organisations. The MoU focuses on capacity building, knowledge sharing, and awareness on key themes such as financial capabilities, business planning, business valuation, financial modeling, business ethics, governance structures, and investment management.

 

The MoU was signed in Lahore by Founder & CEO of COLABS, Omar Shah, and ACCA’s Head of Pakistan, Assad Hameed Khan, in the presence of senior management from both organisations.

 

‘The MoU with ACCA provides the guiding principles for various activities to enhance cooperation between ACCA and COLABS in building the financial capacity of COLAB’s partner organisations. This includes the organisation of capacity building workshops and webinars to disseminate information about both organisations' mandate and scope of activities. The MoU also includes awareness sessions for COLABS partner organisations on different programmes, such as the ACCA Approved employer programme and ACCA learning certificates,’ said Omar Shah.

 

Assad Hameed Khan, Head of ACCA Pakistan, highlighted: ‘This partnership provides an outreach and opportunities platform for COLAB's partner organisations, not only to upskill but also to understand their professional role in contributing to the economy of Pakistan.’

 

‘We look forward to working closely with ACCA to leverage our respective strengths to foster economic growth and development in Pakistan,’ added Omar Shah.

 

The MoU signed between COLABS and ACCA lays the groundwork for greater cooperation between the two organisations to develop a calendar and organise joint or independent events and activities for respective stakeholders.

realme 11 Pro Series 5G Officially Releases World’s First 200MP SuperZoom Camera with a Luxury Back Case Design

 

realme, the world’s fastest-growing smartphone brand, has officially launched its ground-breaking realme 11 Series 5G. The brand-new series comprises of the realme 11 Pro+ 5G and realme 11 Pro 5G. As realme hero series, the realme 11 Pro+ 5G is the flagship camera phone of the year. The realme 11 Pro+ 5G and realme 11 Pro 5G offer a luxury master design, featuring a former Gucci Print and Textile Designer.

The realme number Series has achieved 50 million shipments worldwide, marking a significant contribution to realme's path to reaching the 100-million-unit sales mark in record time. Designed with the company's initiative of "No Leap-forward innovation, no product release," the realme 11 Pro+ 5G marks a ground-breaking camera flagship of the year with the world's first 200MP SuperZoom camera - the most powerful among its price range. It not only provides a revolutionary mobile photography experience with its zoom-in capability, higher pixels, but the phone also achieves immense improvements in its design, battery life, memory, and other areas.

As Chase Xu, realme Vice President, Global Marketing President, stated: "The ultimate purpose of the development of mobile imaging is to empower consumers. The realme 11 series is committed to offering smartphones with flagship-level mobile photography. The ultimate goal is to make flagship imaging accessible to everyone so that anyone can capture awe-inspiring photographs in life."

realme 11 Pro+ 5G: World's First 200MP SuperZoom Camera with 4x Lossless Zoom

Ensuring a flagship experience, the realme 11 Pro+ 5G features an upgraded Samsung ISOCELL HP3 SuperZoom sensor, a 1/1.4-inch large sensor size, and an f/1.69 large aperture. The realme 11 Pro+ 5G also supports 200MP direct output—every pixel contributes to the quality of the final picture. Taking pictures is a breeze and a lot of fun. The realme 11 Pro+ 5G leverages in-sensor zoom technology to support 4x lossless zoom, allowing for ultra-high-res photography at a distance. It also newly added Auto-zoom feature, with one tap, the phone will automatically recognize the selected area and intelligently zoom to the selected area with a perfectly framed angle. The realme 11 Pro+ 5G also leaps to flagship camera setting with SuperOIS, Super NightScape, Moon Mode, and Starry Mode Pro enabled, providing the user with more freedom to express their personality. Users can explore the world and discover more pleasure in photography with a 32MP Sony Selfie Camera, Super Group Portrait Mode, One Take Mode, and other features, as well as the fan-favorite Street Photography Mode 4.0.

realme 11 Pro+ 5G: Luxury Back-case Design Inspired by Gucci Prints

The realme 11 series has not only made strides in smartphone imaging but also in aesthetic design. In total of three-color variants, Sunrise Beige, Oasis Green, and Astral Black, were developed by the realme Design Studio in collaboration with Matteo Menotto - a former print and textile designer from GUCCI - to bring the high-end design and craftmanship of leading luxury brands to young people all over the globe. The Sunrise Beige takes its aesthetic cues from the city of fashion - Milan. The designer captures the most exquisite and ephemeral moment of a day when the sunlight drapes the classic building on either side in a pale golden hue.

Aside from camera and design, realme 11 Pro+ 5G also stands out because it is a powerful all-rounder, it includes a 100W SUPERVOOC charge and a 5000mAh battery. It uses a 120Hz Curved Vision Display with the 2160Hz – the highest dimming frequency in the industry and the first-ever 20,000-level automatic brightness adjustment.

realme 11 Pro 5G: Premium 2160Hz PWM Dimming with Curved Vision Display

realme 11 Pro 5G comes with the same premium display configuration of realme 11 Pro+5G. It features a 120Hz Curved Vision Display with the world’s first 2160Hz PWM dimming. It also features Sunlight Screen and 20,000-Level Automatic Brightness Adjustment, and has been awarded two prestigious eye protection certificates by TÜV Rheinland for its dedication to user comfort and safety.

In addition to its groundbreaking screen technology, the realme 11 Pro 5G also inherits the aesthetic quality of realme 11 Pro+ 5G. The main pattern is reproduced in three colors—Sunrise Beige, Oasis Green, and Astral Black—each of which exudes an air of opulence. realme 11 Pro's supports 100MP direct output, 2× lossless zoom, Auto-Zoom Mode, Super NightScape Mode, and Street Photography Mode 4.0.

With its high-performance, low-power-consumption, and massive storage, the realme 11 Pro is a true flagship smartphone. Equipped with the Dimensity 7050 5G chipset, it comes standard with 12GB RAM and 256GB of internal storage. Further enhancing the robust and high-quality experiences is the inclusion of a 67W SUPERVOOC charge +5000mAh battery, realme UI 4.0, and Dolby panoramic dual speakers.

Google deepens its commitment to help create a Future Forward Pakistan with 3 new courses and 44,500 Google Career Certificates scholarships targeted at women and young graduates

      

After launching Google Career Certificates (GCC) in October last year, Google today announced it will commit a total of 44,500 new GCC scholarships by the end of 2023, to more Pakistanis wanting to gain access to in-demand digital skills. 

Building on its previous commitment to help create Future Forward Pakistan, Google adds 3 additional courses - Business Intelligence, Advanced Data Analytics, and Cybersecurity - to their Career Certificates program to help Pakistani women and young graduates earn employer-recognised certificates as a way to realise their career ambitions. The effort is in partnership with IRM and TechValley. 

A new study, also launched today, from the Economist supported by Google shows that more support is needed to get the most out of Pakistan’s digital workforce. The country needs in-demand digital skills to ensure Pakistan remains competitive in both the local and global markets. 

 The study also shows that:

·         Digital skills are becoming increasingly important: As digital skills become increasingly important, employers’ role will be crucial in providing information about and access to upskilling programs to their existing workforce. More than half of employees (57.3%) consider digital skills the most important to acquire, and 81% of employees agree that digital skills have also helped them gain confidence and improve in other areas like communication, analysis, and critical thinking.

·         Soft skills are pervasive across different sectors and roles: Skills such as communication and adaptability will be key differentiators for workers to learn due to their wide applicability across diverse job roles and industries. 47% of employees consider soft skills as an important area for upskilling, and 71.4% consider adaptability and flexibility a high priority and 81.5% report communication as a “must-have” skill.

·         Government could facilitate a conducive ecosystem: By collaborating closely with companies, organisations and communities, government can help provide more equal access to skilling for example through incentives and supportive policies. 

According to Pakistan Institute of Development Economics, unemployment rates are higher than average among women and youth – 31% of the total unemployed are youth, of which women make up 51%. Through initiatives such as Google Career Certificates and scholarships Google helps create more equal opportunities for people from different groups and backgrounds to gain access to digital skills and job opportunities.

Farhan Qureshi, Country Director Pakistan, Google, shared “Google is committed to help build an inclusive digital economy in Pakistan through its programs, products and services, and to invest in equipping Pakistani talent with the digital skills needed to grow and succeed. As the number 3 freelance economy in the world, digital skills are highly sought after in Pakistan. Our goal is to enable Pakistanis to seize that opportunity. We want to help people get qualifications online for jobs that are in demand, high growth, and well paying. That’s why beyond the 6 courses we launched last year, today we’re adding 3 new courses and are committing to distribute 45,500 Google Career Certificates to women and young graduates by the end of 2023.”

Attending today’s announcement event, Honourable Syed Amin Ul Haque, Federal Minister for Information Technology and Telecommunication also added “We fully support Google's efforts to equip Pakistani talent with digital skills through the Google Career Certificate program 2.0. This initiative aligns with our vision of creating an ecosystem that enables the potential of the digital economy and provides equal opportunity to all Pakistanis. We especially are appreciative of Google’s focus on distributing 50% scholarships to women.”

Iqra Malik, a Data Analyst Freelancer and a recent GCC graduate in Data Analytics, shared: “This course transformed my life by providing me with valuable new skills that helped me excel in freelance work, support my family financially, and take on various projects for clients. It not only gave me financial stability but also a sense of fulfilment and accomplishment.”

Saif Ullah (Lahore), a graduate in Digital Marketing said: “Completing the certificate had a significant impact on my life, both personally and professionally. It helped me identify a clear roadmap for my future career path. I have been able to secure a job as a performance marketer in a software house and opened doors to income generation through freelancing. I have also created accounts on Upwork and Fiverr to explore freelancing opportunities.”

In addition to the new scholarships and the 3 new courses, Google’s partners IRM and TechValley are launching a soft skills program for GCC graduates to create well-rounded professionals ready for the job market. The online program covers critical topics including Communication Skills, Personal Branding, Time Management, and Critical Thinking. It will take 4 weeks to complete the program that also includes practical assignments and homework. The curriculum is designed by Google and will be delivered by IRM and TechValley. 

For more information on Google Career Certificates please visit goo.gle/GCCPK  

 

From Local to Global: How Alibaba.com Propelled Murshid Farm Industries to New Heights of Innovation and Success

Sajjid Minhas, a third-generation manufacturer of farm equipment, tractor equipment, and farm tools at Murshid Farm Industries, faced the challenge of expanding his family business beyond its conventional customer base. In 2007, Sajjid discovered Alibaba.com, the world's largest B2B e-commerce trading platform, and realized its potential as an opportunity to take his family business to the next level. Through Alibaba.com, Murshid Farm Industries was able to showcase its products to global audience, resulting in a significant increase in sales and revenue. This success story is a testament to the power of innovation and the role of technology in driving business growth.

“Murshid Farm Industries was able to break the barriers of traditional brick-and-mortar business models and tap into a new market of online buyers with the support of Alibaba.com” said Sajjid Minhas. During first year on Alibaba.com, the company generated $60,000 in revenue through sales, and their sales have impressively surged by 300 percent since then. This remarkable progress is a testament to Murshid Farm Industries' shrewd business acumen and the tremendous potential of leveraging the Alibaba.com platform to drive business growth.

By showcasing their products on the platform, Sajjid took advantage of the online training courses offered by Alibaba.com to improve his business skills and knowledge. The courses cover a wide range of topics, from digital marketing to supply chain management, and are designed to help businesses optimize their operations and stay competitive in today's rapidly changing business environment.

The success story of Murshid Farm Industries exemplifies how the will to innovate and prosper, combined with the right tools and resources, can help businesses achieve their full potential and unlock new opportunities for growth and success. Sajjid Minhas's decision to embrace the possibilities of e-commerce and partner with Alibaba.com as an enabler has enabled the company to achieve its goal of providing high-quality farm equipment to customers worldwide.

As a trusted and reliable supplier of high-quality farm equipment and tools, Murshid Farm Industries has expanded its customer base beyond Pakistan and reached customers in different parts of the world, including Europe, Gulf nations, and Africa. The company's commitment to customer satisfaction, combined with the efficiency of Alibaba.com, earned it a reputation as a global leader in the industry.

Alibaba.com has the potential to act as a platform for domestic manufacturers in Pakistan to expand their reach to a worldwide customer base, resulting in enhanced export revenue and economic growth. Pakistan as a major global player in the manufacturing industry can be unlocked with the help of e-commerce platforms such as Alibaba.com, which can act as catalysts for this transformation and play a crucial role in the process.