P&G PAKISTAN TAKES HOME CHAMPION OF 2023 AWARD AT THE 6TH ANNUAL OICCI WOMEN EMPOWERMENT AWARDS

                                             

In acknowledgment of its efforts in promoting women empowerment and fostering a diverse and fair workplace environment, P&G Pakistan today was awarded with the prestigious 'Champion of 2023' title at the 6^th annual OICCI Women Empowerment Awards hosted by the Overseas Investors Chamber of Commerce and Industry (OICCI).

 

OICCI, the oldest and largest investment chamber, plays a major role in the growth of commerce and industry in the country with 200 plus members representing 35 different countries and 14 different sectors of trade and industry. OICCI Women Empowerment Awards are the continuation of the OICCI Women initiative which was launched to encourage member companies to become role models to empower women in the workforce and create gender equality within their respective organizations.

 

Promoting gender equality and diversity has been a long-standing mission of P&G Pakistan. The company has been actively working to raise their voice to tackle gender bias, remove barriers to education for girls, create economic opportunities for women through corporate and brand programs, and policy advocacy, achieve an inclusive, gender-equal environment within P&G, while also advocating for gender and intersectional equality in workplaces everywhere so that everyone can contribute to their full potential.

 

Commenting on the receipt of this prestigious award the SVP and CEO of P&G Pakistan, Adil Farhat said “We're honored to be named the 2023 Champion by OICCI at the Women Empowerment Awards for the second consecutive year. This recognition reflects our unwavering commitment to gender equality. With women comprising over 50% of leadership and key roles across our sites, we're proud of the progress we have made. We remain steadfast in our commitment to achieving gender parity and expanding economic opportunities for women in a sustainable way. Thanks to OICCI for this acknowledgment, inspiring us to further our efforts towards a more inclusive world.”

 

P&G Pakistan is committed to fostering fair and equitable opportunities for all employees, with a dedicated focus on recruiting and promoting a diverse workforce. As part of our commitment to advancing Equity & Inclusion (E&I), promoting mental wellness is a key priority for the company. This is where the Company proactively engages in conversations and initiatives aimed at addressing microaggressions, underrepresentation, and unconscious biases. Recognizing the importance of creating an inclusive and supportive workplace environment, P&G prioritizes creating spaces where all employees feel valued and respected.

 

Moreover, P&G is actively bridging the generation gap by engaging and empowering Gen Z, recognizing their growing influence in both the workforce and consumer landscape. This commitment is reinforced through diverse leadership styles that resonate with this dynamic demographic. In addition, P&G demonstrates its dedication to employee well-being and family support through progressive policies. New mothers’ benefit from six months of fully paid maternity leave, while the 'Share the Care' parental leave policy provides new fathers with a minimum of eight weeks of fully paid leave. These initiatives underscore P&G's commitment to fostering inclusivity and support during significant life transitions.

 

Furthermore, P&G's impact extends beyond the workplace through strategic partnerships with organizations like Health Oriented Preventive Education (HOPE) and Akhuwat Microfinance. These collaborations have resulted in substantial strides towards providing quality education and economic empowerment to underprivileged communities in Pakistan. To date, P&G has facilitated the education of over 20,000 girls and offered microloans to approximately 100 women, empowering them to create brighter futures for themselves and their families. As a proud partner of STEMconnector, P&G is dedicated to inspiring and supporting girls and women worldwide to pursue, persist, and excel in STEM careers. Through mentoring programs, P&G Pakistan has had the privilege of guiding nearly 1000 women on their journey towards success in various fields, contributing to greater gender diversity and representation in critical areas of expertise.

 

TCL Pakistan Celebrates Successful Partnership with Gamers Galaxy at eSports Festival 2024

TCL, Pakistan’sNo.1 LED TV brand, rejoices in its collaboration with Gamers Galaxy as the technology partner for the Gamers Galaxy eSports Festival 2024 held at Expo Center Lahore, with a prize pool of PKR 2.5 million attracting top-tier players and teams from across the country. Following two days of exhilarating competition in Lahore, this partnership elevated the gaming experience to new heights.

As the exclusive technology partner, TCL provided cutting-edge LED TV technology that enhanced the event's immersive experience, delivering stunning visuals and immersive sound. Attendees were impressed by the unparalleled picture quality and responsiveness of TCL displays, ensuring every moment of the tournament was experienced with maximum intensity.

TCL’s LED TVs served as the centrepiece of the gaming arena, making every game come alive with crystal-clear visuals. The gaming experience reached unprecedented levels, drawing in spectators and gamers alike with its captivating visuals and immersive gameplay.

Reflecting on the successful collaboration, Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa, expressed pride in the company's contribution to Pakistan's vibrant gaming community. "We are thrilled to have been part of the Gamers Galaxy eSports Festival 2024," said Majid Khan Niazi. "TCL is committed to providing gamers and spectators with an unmatched viewing experience, and we are delighted to have played a role in making the event a resounding success."

The partnership between TCL Pakistan and Gamers Galaxy underscores a shared commitment to advancing Pakistan's eSports ecosystem and providing gamers with the ultimate platform to showcase their skills and passion.

CBD Punjab's Urban Development Projects Earn Praise from Secretary Asad Ullah Khan

                          

Secretary Housing, Urban Development & Public Health (HUD & PHE) Punjab, Captain (R) Asad Ullah Khan, made a significant visit to the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), upon his arrival, Secretary Asad Ullah Khan was warmly welcomed by the CEO of CBD Punjab, Imran Amin.

 The visit commenced with an introductory meeting, chaired by Secretary HUD & PHE Captain (R) Asad Ullah Khan. The meeting was attended by  Additional Secretary HUD & PHE Omar Farooq, Executive Director Technical CBD Punjab, Riaz Hussain; Executive Director Legal CBD Punjab, Barrister Bilal Afzal Khokhar. Director Architecture and Planning CBD Punjab, Sameer Aftab Sial, Director Business Development CBD Punjab, Ali Waqar Shah, Director Project Management CBD Punjab, Asif Iqbal, Director Construction CBD Punjab, Asif Babar, Director Marketing CBD Punjab, Waseem Siddiq, Director HR CBD Punjab, Palwasha Mengal, alongside other esteemed officials of CBD Punjab.

During the meeting, Secretary HUD & PHE Captain (R) Asad Ullah Khan was provided with a comprehensive briefing on CBD Punjab, its operational framework, and ongoing projects. The focal point of discussion revolved around the establishment of Pakistan's inaugural and largest IT city, Nawaz Sharif IT City, and the forthcoming auction of six commercial and six residential plots within the CBD Punjab.

Highlighting recent endeavors, the authority emphasized its strategic alliances with international universities and IT corporations, forged during a recent visit to China for Nawaz Sharif IT City. Moreover, Secretary HUD & PHE Captain (R)  Asad Ullah Khan was apprised of notable achievements, including the remodeling of Kalma Underpass, the construction of Captain Karnal Sher Khan Shaheed Flyover, and the inauguration of CBD Route 47.

CBD Punjab is on the verge of completing the Walton Road Railway Crossing Flyover and Walton Road Upgradation projects, underscoring its commitment to infrastructural development and urban enhancement.

During his visit Secretary HUD & PHE Captain (R) Asad Ullah Khan said, "I appreciate the progress made by CBD Punjab. I want to reiterate the government's unwavering support towards realizing the objectives of the authourity. The development initiatives undertaken by CBD Punjab are instrumental in fostering economic growth and prosperity in the region."

CEO CBD Punjab Imran Amin expressed his gratitude for appreciating CBD Punjab’s projects. He said, Secretary HUD & PHE sentiments truly align with ours. I want to emphasize CBD Punjab's dedication to pioneering innovative solutions and fostering an environment conducive to investment and development. Our goal remains clear to transform Punjab into a thriving hub of economic activity and technological innovation."

The visit concluded on a note of optimism, reaffirming the commitment to strive hard for advancing Punjab's urban landscape and fostering sustainable growth.

CBD PUNJAB SECURES GREEN LIGHT FOR CHINESE INVESTMENT IN NSIT

A high-profile delegation from the Pak-China Business Council, led by Christine Liu Lie, General Manager of Shenzen Caiyu Industrial Investment Development, recently visited Nawaz Sharif IT City (NSIT) to explore potential investment opportunities. The delegation, comprising esteemed members including Chen Jian Lu, Chen Dabao, and Shafiq ur Rehman, Secretary General of the China Pakistan Business Council.

During their visit, the delegation was briefed comprehensively about NSIT and the plethora of investment opportunities it offers. The presentation highlighted the strategic advantages of NSIT and its potential to serve as a hub for technological innovation and economic growth in Punjab.

Expressing keen interest in the opportunities presented, the delegation expressed enthusiasm towards potential investments in NSIT. They acknowledged the significance of NSIT in fostering bilateral economic ties and appreciated the efforts being made to facilitate foreign investment in the region.

Following their visit to NSIT, the delegation attended a high-profile meeting chaired by CEO CBD Punjab, Mr. Imran Amin. The meeting was also attended by key officials including Executive Director Technical, Mr. Riaz Hussain, Director Marketing, Mr. Waseem Siddiq, Director Project Management, Mr. Asif Iqbal, and Deputy Director Urban Planning, Mr. Nasir Maqbool.

During the meeting, discussions centered around the investment potential of NSIT and ways to facilitate Chinese investment in the project. The Chinese delegation expressed their confidence in the project and gave a green signal for investment by Chinese investors.

Commenting on the occasion, CEO CBD Punjab, Mr. Imran Amin, stated, "We are delighted to welcome the delegation from the Pak-China Business Council to NSIT. Their interest and commitment to exploring investment opportunities in NSIT are testament to the project's potential to drive economic growth and technological innovation in Punjab."

Furthermore, CEO CBD Punjab, Imran Amin, extended an authority letter to the Chinese delegation, granting them the necessary authorization to proceed with investments in NSIT.

Christine Liu Lie, General Manager of Shenzen Caiyu Industrial Investment Development, expressed confidence in the safety and viability of investments in NSIT, stating, "Investment in NSIT presents a unique opportunity for Chinese investors. We believe it will be a game-changer for the economic development of Punjab and look forward to contributing to its success."

The visit of the Pak-China Business Council delegation marks a significant milestone in the journey of NSIT towards becoming a leading destination for technology-driven investment and innovation.

COO CBD PUNJAB LEADS HIGH-PROFILE DELEGATION TO KARACHI TO PROJECT UPCOMING AUCTIONS

                                              

A high-profile delegation from Punjab's premium development authority, the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab, (CBD Punjab), led by COO Brigadier (R) Mansoor Janjua, along with Director of Business Development Ali Waqar Shah and Director of Architecture and Planning Sameer Aftab Sial, recently embarked on a significant visit to Karachi. The purpose of the visit was to project the upcoming auction of three commercial and three residential plots in CBD Punjab, Nawaz Sharif IT City (NSIT) and other pivotal projects spearheaded by the authourity.

The delegation actively participated in a seminar organized by the Association of Builders and Developers of Pakistan (ABAD), the prestigious event was graced by Governor Sindh Kamran Tesori and other distinguished dignitaries, including Chairman of ABAD Asif Sam Sam, Ibrahim Habib, Senior Vice Chairman of ABAD, and Mohsin Shekhani.

During the seminar, COO CBD Punjab, Brigadier (R) Mansoor Janjua, provided valuable insights into the forthcoming auction of CBD Punjab, highlighting the offering of six plots, including three commercial and three residential plots. He emphasized the significant potential investment opportunities present in CBD Punjab, underscoring the role of such investments in reshaping the urban and economic landscape of the country.

CBD Punjab stands as the custodian of the establishment of the country's largest and premier IT district, the Nawaz Sharif IT City. Notably, CBD Punjab has already orchestrated two of the most extensive auctions in the history of Punjab, solidifying its position as a key player in the region's development landscape.

Governor Punjab Kamran Tesori emphasized the pivotal role of the construction industry and the IT sector in bolstering Pakistan's economy. He stressed the urgent need for legislative action to further propel these sectors forward.

Brigadier (R) Mansoor Janjua, COO of CBD Punjab, remarked, "We are excited to present these unparalleled investment opportunities to the business community. CBD Punjab is committed to driving sustainable growth and development, and we invite investors to join us in this transformative journey."

The visit to Karachi marks a significant milestone for CBD Punjab, signifying its commitment to fostering strong partnerships and promoting investment opportunities that will contribute to the socio-economic advancement of Punjab and Pakistan at large.

CBD Punjab and PSEB Forge Historic Pact to Establish Nawaz Sharif IT City, Elevating Punjab's Tech Landscape

Punjab Central Business District Development Authority (PCBDDA), also recognized as Central Business District Punjab (CBD Punjab), and the Pakistan Software Export Board (PSEB) have solidified a momentous Memorandum of Understanding (MoU) to foster the inception of Pakistan's premier IT hub, Nawaz Sharif IT City as per the directives of Chief Minister Punjab Maryam Nawaz Sharif. The signing of this MoU marks a significant stride towards the establishment of Nawaz Sharif IT City, slated to be the country's foremost and largest IT precinct.

By joining forces, CBD Punjab and PSEB pledge to fortify the global competitiveness of the provincial IT sector and propel sustainable growth within Punjab's burgeoning IT industry. CBD Punjab and PSEB are committed to curating comprehensive databases encompassing entrepreneurs and freelancers across the province. This concerted effort aims to bolster support structures and opportunities for local talents, positioning Punjab as a thriving hub for innovation and entrepreneurship.

The MoU signing ceremony took place at the closing ceremony of ITCN Asia and was attended by prominent figures from the IT and corporate world, including H.E. Dima Yahya, Secretary General, Digital Corporation Organization, Minister for State IT & Communication Shiza Fatima Khawaja, Director Business Development CBD Punjab, Ali Waqar Shah, Director Marketing CBD Punjab, Waseem Siddiq, Director Architecture & Planning CBD Punjab, Sameer Aftab Sial, Director Project Management CBD Punjab Asif Iqbal, and others. The MoU was signed by Imran Amin, CEO CBD Punjab, and Humera Ayesha Moirani, CEO PSEB.

Moreover, CBD Punjab and PSEB will collaborate to fortify the vital nexus between academia and the IT industry. Through strategic partnerships and initiatives, both entities seek to bridge the gap between academic institutions and the dynamic demands of the IT landscape, nurturing a symbiotic relationship that fuels innovation and talent development. Furthermore, PSEB will extend facilitative support to CBD Punjab in fostering collaborations between local IT enterprises, registered with PSEB, and their counterparts both domestically and internationally. By facilitating partnerships, the MoU aims to catalyze knowledge exchange, technology transfer, and market expansion opportunities for local IT firms.

While addressing the ceremony Imran Amin, CEO CBD Punjab, said "The signing of this MoU signifies a pivotal moment in Punjab's trajectory toward becoming a nucleus of technological innovation and economic prosperity. I extend my gratitude to Chief Minister Punjab, Maryam Nawaz Sharif, trusting the capabilities of the authourity and entrusting CBD Punjab with the establishment of Nawaz Sharif IT City. Through strategic collaborations with PSEB, our goal is to unlock the complete potential of Punjab's IT ecosystem, fostering inclusive growth and prosperity for all stakeholders."

This partnership between CBD Punjab and PSEB underscores their shared commitment to fostering a conducive environment for the growth and flourishing of the IT industry in Punjab. Together, they are poised to propel Nawaz Sharif IT City to unprecedented heights, ushering in a new era of technological advancement and economic vitality in the region.

Standard Chartered and The British Asian Trust celebrate successful partnership creating sustainable livelihoods for Agripreneurs

                                                  

Standard Chartered Bank and The British Asian Trust, in collaboration with partners Shirakat and Sindh Agricultural & Forestry Workers Coordinating Organisation (SAFWCO), celebrated the success of their Agripreneurs project. This was the second phase of the project and focused on high-performing participants from the previous phase. The project supported 700 participants with additional business growth, marketing, quality assurance and digital literacy training resulting in their revenues increasing by 25%. 300 new participants were also onboarded and provided with basic enterprise development training. The project worked with businesses catering to high demand products such as chillis, vegetable and fruit drying, fodder production in Sindh and Punjab.

Commenting on closing event, Rehan Shaikh, Chief Executive Officer, Standard Chartered Pakistan said, “We are excited to conclude this programme as part of our wider Futuremakers initiative to empower the next generation to learn, earn and grow. The project has developed a sustainable pathway for women and youth out of poverty by addressing key barriers to progress. In collaboration with our partners, British Asian Trust, we have enabled the young Agri entrepreneurs to further broaden their horizons and play an integral role within the Agricultural eco-system and value chain. The programme will positively impact thousands of people and will have ancillary economic gains for the communities.

Agriculture continues to play a pivotal role for Pakistan’s economy and we are proud to play our part in supporting the renewed initiatives of the Government and State Bank of Pakistan to provide sustainable economic and growth opportunities for people linked with this critical sector.”

Highlighting the power of its partnerships, Kamyla Marvi, Pakistan Director of the British Asian Trust, added: "We are delighted to come together and celebrate the achievements of the Agripreneurs Project with our partners. It was through the combined expertise of us all coming together that we positively impacted the livelihoods of 1,000 people. This experience will help them provide sustainable incomes for themselves, their families and communities.”

Sharing her experience of the project, Bilquis Tahira, Executive Director of Shirakat said, “The project has provided opportunities to rural women for increasing their income. Many participants can now do basic accounting and use digital wallets for savings and business."

Altaf Hussain Nizamani, Executive Director of SAFWCO said, “Our project shows how powerful it is to help people and give them skills. These women not only change their own lives but also inspire others. It's a great example of how working together can make a big difference.”

Notable guests attending included key market stakeholders representing food companies, grocery chains and restaurants.

The event also provided an opportunity for industry leaders and female Agripreneurs to form direct links, gaining valuable insights and feedback aimed at enhancing their product quality, marketability and growth plan.

Take Charge, Live Free: Empower Your Life with Infinix NOTE 40 Series

In a world where the daily grind can often feel monotonous, individuals seek moments of empowerment to liberate themselves from routine. Whether it's immersing oneself in a captivating book, cherishing quality moments with loved ones, or embarking on spontaneous adventures, the quest for empowerment takes on diverse forms.

Recognizing this intrinsic need, Infinix presents the NOTE 40 Series, a smartphone designed to cater to the dynamic lifestyles of modern-day changemakers. With its cutting-edge features, including the revolutionary 20W Wireless MagSafe Charge and lightning-fast 70W All-Round Fast Charge, the NOTE 40 Series ensures that users can power through their day seamlessly, regardless of their schedule or location.

For those who find solace in the pages of a book or treasure the warmth of familial bonds, the NOTE 40 Series serves as a reliable companion, empowering users to fully immerse themselves in these meaningful experiences without the interruption of a drained battery.

Even for individuals constantly on the move, navigating through life's demands, the NOTE 40 Series remains an indispensable asset. Its advanced charging capabilities alleviate the concern of being tethered to a power outlet, allowing users to stay empowered and in control, whether they're on a bustling city street or exploring the serenity of nature.

Moreover, in moments where time is of the essence and every minute counts, the NOTE 40 Series becomes an invaluable ally, ensuring that users can seize the day with confidence and efficiency. By combining innovation with reliability, Infinix empowers individuals to embrace the challenges of life head-on, unencumbered by the limitations of technology.

As the pace of life continues to accelerate and the need for empowerment remains ever-present, the NOTE 40 Series stands as a testament to Infinix's commitment to providing solutions that not only meet but exceed the expectations of its users. Embrace a future where you're always in control, powered by the unrivaled performance of the Infinix NOTE 40 Series.

CEO CBD PUNJAB STEERS WALTON RAILWAY CROSSING FLYOVER PROJECT TOWARD TRIUMPH

                                             

Punjab Central Business District Development Authority (PCBDDA)], also known as Central Business District Punjab (CBD Punjab), is set to accomplish a significant milestone in its infrastructure development project. According to CEO Imran Amin, CBD Punjab is on track to complete placement of 23 girders within an ambitious timeframe of three working days at the Walton Railway Crossing.

With 120 girders already in place, CBD Punjab is poised to intensify its efforts to swiftly conclude the remaining structural components of the flyover. Following productive discussions with Pakistan Railways, it has been mutually agreed upon that CBD Punjab will undertake construction activities during the window of midnight to 6 am for three consecutive days. This strategic decision allows CBD Punjab to focus on the most complex section of the flyover, the Walton railway crossing, ensuring expedited progress while minimizing disruptions to daily commuter traffic and train schedule.

Emphasizing the urgency of the project, CEO Imran Amin affirmed CBD Punjab's commitment to working tirelessly, even during nighttime hours, to meet project deadlines and deliver on its promises. The dedication of the entire CBD Punjab team underscores their determination to enhance the region's infrastructure and address pressing transportation challenges.

In addition to the progress on the flyover, CBD Punjab has achieved another milestone by completing the asphalt work on CBD Route 47 up to the MSC wall slope, which will seamlessly connect the flyover to CBD Punjab Route 47. This crucial development will provide a direct and efficient route from Walton Road to the Main Boulevard Gulberg, significantly alleviating traffic congestion and improving the overall flow of vehicular movement in the area.

CEO Imran Amin expressed his optimism about the positive impact of the project's completion, stating, "The successful culmination of the Walton Railway Crossing Flyover will facilitate swift access from Walton Road to the Main Boulevard Gulberg, effectively mitigating traffic congestion and enhancing traffic flow in the region."

CBD Punjab remains steadfast in its commitment to delivering infrastructure projects that foster economic growth, enhance connectivity, and improve the quality of life for residents and commuters alike.

Dawlance and UNIDO’s Safety-Training on HFC R-32 Refrigerant & Equipment

Dawlance is the leading manufacturer of high-quality refrigerators, Air-Conditioners and other Home-appliances in Pakistan. Recently, a professional training program on “Safe Handling Practices of HFC R- 32 Refrigerant and Equipment” was organized by the ‘National Ozone Unit’ with the ‘Ministry of Climate Change & Environmental Coordination’ (MoCC&EC), Government of Pakistan. The ‘United Nations Industrial Development Organization’ (UNIDO) and its RRR (Recover, Recycle & Reclaim) project (for proper end-of-life disposal of refrigerants) also contributed to make this program successful, in collaboration with Dawlance.

This training program is developed under HCFC’s (Hydrochlorofluorocarbons) Phase-out Management Plan (HPMP), Stage-II in Pakistan. These sessions were conducted at Karachi, Lahore, Multan and Islamabad. It engaged more than 850 participants (dealer installers, authorized workshops, service branches network) all over Pakistan.

It comprised various training activities including: compressor-changing procedures, application of flammable- refrigerants, system design-differences, best-practices on tube-work & leak-detection, R32 RAC installation demonstrations, Best-practices on R32 air-conditioners services & recovery from RAC.

As a socially responsible enterprise, Dawlance has changed its Refrigerant gas usage from R-410-A to R-32 in its appliances, which is a much safer gas, and it is also recycled for environmental sustainability. Being a wholly-owned subsidiary of Arcelik, the 2nd largest manufacturer in Europe, Dawlance is implementing global best-practices with continuous investments in innovative technologies and professional training for the workforce. It offers unmatched value and benefits for the consumers and the public at large.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated: “We are committed to the safety and wellbeing of the community and our consumers. Modern R-32 Service equipment has also been installed at the Dawlance Service Centers for recovery, because releasing it in the air causes pollution & depletion of the Ozone layer - a fragile shield of gas, protecting the Earth from the harmful ultraviolet rays of the sun.

The 7-hour practical training taught safety measures for: Switching to R-32 from R-410A anticipates R-410A's phase- out, involving design adaptations for electrical/mechanical components and differing gas weights. The R-32 refrigerant offers improved cooling efficiency, energy-conservation and lower flammability. Skilled personnel using appropriate tools, with pre-site preparation can ensure safety of customer premises.

Technical personnel were taught to ensure safety and performance by adhering to: maximum piping and gas-charge limits, considering height differences between indoor & outdoor units, AC room standards and correct flaring practices. Importance of post-installation checks, diagnosing leaks, addressing blockages, evacuating gas, brazing, and utilizing vacuum pumps, is critical for system integrity.

The participants learned cautious maintenance of pressure, functional testing besides storage of cylinders in temperature-controlled environments above 50 degrees. The experts also informed the audience about safety- standards for transportation of cylinders in vehicles.

TCL Unveils Next-Generation UHD TV P755, Redefining Home Entertainment with Cutting-Edge Features

                                                 

TCL, Pakistan’s No.1 LED TV Brand, is thrilled to announce the launch of its latest innovation in home entertainment, the UHD TV P755. Designed to deliver an immersive viewing experience like never before, the TCL P755 combines state-of-the-art technology with sleek design, setting new standards for picture quality, sound performance, and smart functionality.

 

Shop Now: https://bit.ly/38VQp6z

 

The TCL UHD TV P755 boasts a stunning 4K UHD resolution, providing viewers with crisp, lifelike images that bring every scene to life. With support for HDR 10+ and Dolby Vision, the P755 enhances contrast, colour accuracy, and brightness, ensuring unparalleled visual clarity and realism.

 

In addition to its exceptional picture quality, the TCL P755 features Dolby Atmos technology, delivering immersive, multidimensional sound that fills the room with breathtaking audio. Whether watching movies, gaming, or streaming music, viewers can enjoy an unparalleled audio-visual experience right in their living room.

 

Powered by Google TV, the TCL P755 offers seamless access to a world of content, apps, and games, all conveniently organized and personalized to suit each user's preferences. With Google Assistant built-in, users can easily search for content, control smart home devices, and get answers to questions using simple voice commands.

 

Gamers will appreciate the P755's 120 Hz Game Accelerator, which reduces input lag and motion blur for smooth, responsive gameplay. Whether playing fast-paced action games or exploring expansive open worlds, gamers can enjoy a competitive edge with the TCL P755.

 

Equipped with TCL's AiPQ Processor, the P755 intelligently optimizes picture quality in real-time, enhancing detail, colour accuracy, and contrast for an unparalleled viewing experience. Whether streaming content, watching live TV, or playing games, viewers can enjoy stunning visuals with every frame.

 

Adding to its smart functionality, the TCL P755 features hands-free voice control, allowing users to control their TV and connected devices with simple voice commands. From adjusting volume and changing channels to searching for content and more, users can enjoy a hands-free entertainment experience.

 

"The TCL UHD TV P755 represents the next evolution in home entertainment, combining cutting-edge technology with intuitive features to deliver an unparalleled viewing experience," said Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa. "With its stunning picture quality, immersive sound, and smart functionality, the P755 is designed to elevate every aspect of the home entertainment experience."

 

The TCL UHD TV P755 is now available for purchase at select retailers and online stores. For more information about the P755 and other TCL products, please visit TCL Website.

Infinix Named No. 6 in Fast Company's World's Most Innovative Companies of 2024, Asia-Pacific Sector

Infinix, a trendy tech brand crafted for young consumers, has been recognized as the sixth most innovative company in the Asia-Pacific region by Fast Company in their prestigious annual list of the World's Most Innovative Companies of 2024. This acknowledgment highlights Infinix's unwavering dedication to innovation and excellence in the mobile technology industry. The company's ability to combine cutting-edge technologies with affordable pricing has resonated strongly with consumers in emerging markets. Infinix's revolutionary 260W fast-charging technologies, alongside AI-powered features such as noise reduction and the Folax virtual assistant, exemplify their commitment to enhancing the user experience.

"We are delighted to be acknowledged by Fast Company as one of the most innovative companies in the Asia-Pacific region and the only smartphone brand to make it on the top 10 list. This recognition is a testament to our relentless pursuit of innovation and our commitment to providing our customers with state-of-the-art mobile technology. In 2024, we introduced the flagship gaming concept, empowering professional gamers to realize their dreams in the esports scene. Just last month, we also launched the Infinix NOTE 40 Series, aiming to deliver the best smartphone experience and be a leader in fast charging technology. All of these achievements are a result of listening to consumer feedback and striving to meet their demands," said Tony Zhao, General Manager of Infinix.

Fast Company's World's Most Innovative Companies is a highly regarded franchise and one of the most anticipated editorial efforts of the year. The editors and writers at Fast Company identified the companies driving progress worldwide and across various industries, assessing thousands of submissions through a competitive application process. The result is a comprehensive guide to today's innovation landscape, encompassing early-stage startups to some of the most valuable companies in the world.

"Despite the global slowdown in the growth of startups and large technology companies last year, these ten companies not only provided solutions for regional challenges in the Asia-Pacific region but also expanded their presence across borders," stated Fast Company.

Infinix is proud to be recognized as a successful tech brand globally through these achievements as it shares the ranks with global tech companies such as Nvidia, Microsoft, YouTube, OpenAI and many more. Once considered a quieter player in its market, Infinix now stands among the world's top brands, solidifying its status as a globally recognized tech powerhouse, shaping the future of technology.

Hot off the press
Infinix's innovative approach has secured its sixth position in Fast Company's World's Most Innovative Companies of 2024, Asia-Pacific Sector. The company's commitment to innovation is evident in its groundbreaking 260W fast-charging technologies, which have set new standards for charging speeds. Furthermore, Infinix's integration of AI-powered noise reduction technologies and the Folax virtual assistant enhances user interactions and convenience.

 
The recent launch of Infinix's NOTE 40 Series has significantly contributed to its recognition for innovation. The NOTE 40 Series showcases the latest advancements in charging technology, including the All-Round FastCharge 2.0 powered by the revolutionary Cheetah X1 chip. This technology enables fast and efficient charging, providing users with a seamless charging experience.

Investing in the future
Infinix's innovative spirit extends to its marketing strategies, with a focus on supporting STEM programs and coding camps. Collaborations with UNESCO and Google highlight the company's commitment to driving positive change. With a track record of delivering cutting-edge products and a dedication to innovation, Infinix continues to lead the way in the globe, including the Asia-Pacific tech industry.
 
In addition to its product innovations, Infinix is making strides in corporate social responsibility (CSR) through its UNESCO CogLabs program. This initiative aims to empower young minds through technology by providing access to educational resources and opportunities. By supporting initiatives like UNESCO CogLabs, Infinix demonstrates its commitment to driving positive change in the communities it serves.

Infinix NOTE 40 Series vs. the Competition: Why It Stands Out

     

Smartphone enthusiasts have now a plethora of options, each promising cutting-edge features, and top-notch performance. From established giants to emerging contenders, the market is brimming with choices catering to diverse needs and preferences. In this article, we delve into a comparison of some notable contenders, concluding with a spotlight on the Infinix NOTE 40 Pro and its exceptional offerings.

Starting our exploration is the OPPO 78, boasting impressive specifications with a price tag of PKR 71,999. Powered by the Snapdragon 680 4G processor, it offers 8GB of RAM and 256GB of internal storage. Its 6.43-inch AMOLED display delivers vibrant visuals, complemented by a 50MP+2MP rear camera setup. While it features a generous 5000mAh battery with 67W Supercharging, it lacks support for wireless charging and reverse charging.
Next in line is the Xiaomi Redmi NOTE 13 Pro, priced at PKR 74,999. Equipped with the MTK G99 Ultra processor, it packs 8GB of RAM and 256GB of storage. Its standout feature is the impressive 200MP+8MP+2MP rear camera array, paired with a 6.67-inch FHD+ display boasting a 120Hz refresh rate. Despite its 5000mAh battery capacity, it falls short with only 33W charging support and lacks wireless and reverse charging capabilities.

Venturing into the realm of Samsung, we encounter the A34 (5G), priced at PKR 114,999. Powered by the MTK Dimensity 1080 processor, it offers 8GB of RAM and 256GB of storage. Its Super AMOLED 6.6-inch display impresses with a 120Hz refresh rate, accompanied by a versatile 48MP+8MP+5MP rear camera setup. However, its 5000mAh battery supports only 25W charging, and it also lacks wireless and reverse charging features.
Concluding our comparison, the Infinix NOTE 40 Pro stands out with its extraordinary features, priced competitively at just PKR 69,999. Featuring the revolutionary 20W Wireless MagCharge technology, the Infinix NOTE 40 Pro provides users with an efficient charging experience, eliminating the hassle of dealing with cables and providing convenient charging wherever you go. The NOTE 40 Pro also comes equipped with cutting-edge 70W All-Round FastCharge 2.0 technology, ensuring lightning-fast charging speeds that keep pace with today's dynamic lifestyles.

Armed with the MediaTek Helio G99 Ultimate processor the NOTE 40 Pro guarantees unparalleled performance. With 256GB of storage, users have ample space to store all their data without concerns about storage limitations. And up to 24GB of expanded RAM, the device effortlessly handles even the most demanding tasks, ensuring smooth operation and seamless transitions between applications. Whereas on the other hand the NOTE 40 offers up to 16 GB of expandable RAM, 45 W All-Round FastCharge Technology 2.0, and a 120Hz Amoled Display.

 
This premium-looking NOTE 40 Pro shines with its 3D curved 6.78-inch FHD+120Hz AMOLED Display, offering an immersive visual experience. Its impressive 108MP+2MP+AF OIS Super-Zoom rear camera setup allows users to capture moments with stunning clarity.

 
Setting it apart from its competitors, the NOTE 40 Pro offers multiple charging modes, enabling users to stay powered throughout the day. Along with the 20W Wireless MagCharge it also offers reverse charging functionality, adding to its versatility. Infinix NOTE 40 series, with its promise of diverse yet multiple charging modes, stands as a testament to the brand's commitment to empowering users, offering them the autonomy to lead their lives without constraints.

In a market flooded with options, the Infinix NOTE 40 Pro emerges as a compelling choice, offering a blend of top-tier specifications, innovative features, and competitive pricing. With its exceptional charging capabilities, immersive display, and powerful camera setup, it stands poised to redefine the smartphone experience for users seeking performance and value. Starting from an unbelievable price of PKR 54,999 Infinix NOTE 40 series is available to purchase at outlets Nationwide.

CBD PUNJAB JOIN FORCES WITH CHINA MACHINERY ENGINEERING CORPORATION TO ACCELERATE DEVELOPMENT OF NAWAZ SHARIF IT CITY

Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has forged a landmark agreement with the China Machinery Engineering Corporation (CMEC) to propel cooperation for the ambitious development of Pakistan's largest IT city, Nawaz Sharif IT City in Lahore, being established under the banner of CBD Punjab. 

A high-profile delegation from CBD Punjab and Ravi Urban Development Authourity (RUDA), led by COO CBD Punjab & RUDA, Brigadier (R) Mansoor Janjua, embarked on a visit to China. The primary objective of the delegation was to provide comprehensive insights into Nawaz Sharif IT City, along with shedding light on other pivotal projects undertaken by CBD Punjab. A pivotal achievement of this delegation's journey is the fruitful collaboration agreement inked between CBD Punjab and CMEC.

The agreement, sealed by Director Project Management CBD Punjab, Asif Iqbal and General Manager CMEC Wei Guang, was formalized at the headquarters of CMEC in China.  This significant event witnessed the presence of Assistant General Manager CMEC Li Minglang, Executive Director Technical CBD Punjab Riaz Hussain, Director Business Development CBD Punjab, Ali Waqar Shah, and several other senior officials from CBD Punjab and CMEC.

Director Project Management, Asif Iqbal, underscored the substantial impact of this collaboration on ongoing projects within Pakistan's premier IT hub, Nawaz Sharif IT City, and the broader CBD Punjab landscape. He emphasized the transformative potential of this partnership in charting new trajectories of growth and development across the Punjab province.

"This collaboration with China Machinery Engineering Corporation will not only fortify the ongoing projects in Nawaz Sharif IT City and CBD Punjab but also open up new vistas for development and progress," remarked Asif Iqbal, reflecting on the significance of the agreement.

This strategic partnership symbolizes a significant paradigm shift in the Sino-Pak relationship, aiming to expedite the pace of implementation on novel ventures through international investment in the region. With this milestone agreement in place, CBD Punjab and Nawaz Sharif IT City are poised to experience an unprecedented surge in growth, thereby making substantial contributions to the advancement of the Punjab province.

Take Charge with Infinix NOTE 40 Series for fronting a 20W Wireless MagCharge Revolution

   

Infinix NOTE 40 series, featuring the first-of-its-kind 20W Wireless MagCharge technology; is now available to order at Outlets Nationwide at a starting price of Rs 54,999.   The 20 Wireless MagCharge technology enables an efficient and seamless charging experience thereby eliminating the need for cumbersome cables and adapters. Infinix NOTE 40 Pro is accompanied by 70W All-Round FastCharge 2.0 whereas NOTE 40 features a 45W All-Round FastCharge 2.0 venturing for lightning-fast charging speeds. Orders for the Infinix NOTE 40 series are now taking place on Outlets Nationwide at a starting price of Rs 54,999.

Infinix NOTE 40 series is carefully crafted to resolve all sorts of smartphone charging pain points such as slow charging, low battery anxiety, and the never-ending need to find a power socket. The 20W Wireless MagCharge eliminates the need for physical connectors, making the charging process incredibly convenient where Users can simply snap it either with Infinix NOTE 40 Pro or NOTE 40 and get along with their day. On the other hand, both 70W and 45W 70W All-Round FastCharge 2.0 enable unparalleled convenience, allowing users to quickly recharge their devices in no time or while on the go. In addition to this, the advanced All-Round FastCharge 2.0 of the Infinix NOTE 40 series enables multiple other charging modes such as 20W wireless charging, bypass charging, AI Smart Charging, etc.

Simon Feng, CEO of Infinix Pakistan, remarked, ‘’Low battery anxiety is commonly faced by every other smartphone user today. It’s been haunting especially for the younger generation as it hurdles their productivity. Wireless MagCharge and All-Round Fast Charge 2.0 embedded in the new NOTE 40 series, users can break free from the constraints of traditional charging methods and embrace a new era of convenience and efficiency.”

For users seeking to keep all their data within their smartphones, the extended RAM feature comes into play offering improved system stability, reducing the risk of app crashes and system freezes. Infinix NOTE 40 pro features a 24GB extended RAM out of which 12 GB is available for expansion. In contrast, Infinix NOTE 40 features a 16GB extended RAM out of which 8GB is available for expansion.

At first glance, the device instantly grabs attention with its bezel-less display design enclosed within Corning® Gorilla® Glass, not only offering a visually stunning experience but also providing enhanced usability with its responsive 120Hz AMOLED screen and convenient in-display fingerprint technology. Featuring a robust 108MP OIS Super-Zoom camera, driven by the Helio G99 Ultimate chipset, and boasting up to 24GB of expanded RAM, this device guarantees unmatched performance, effortlessly handling the most challenging tasks. Moreover, both models of the NOTE 40 Series boast an Active Halo Design with first-in-segment AI lighting, further enhancing the overall user experience.

The Infinix NOTE 40 series is available to Order on Outlets Nationwide at a competitive price starting from PKR 54,999.  It’s better to not miss out on this opportunity to get hands-on on Infinix NOTE 40 series!

Always Up-to-Date: Enjoy the Latest Android Updates on Your Infinix NOTE 40 Series for 2 Years

Infinix, Pakistan's highest smartphone-selling brand has confirmed continuous Android upgrades for 36 months in its new NOTE 40 Series, featuring the 20W Wireless MagCharge. The series include NOTE 40 Pro accompanied by a 70W All-Round FastCharge 2.0 and NOTE 40 accompanied by a 45W All-Round FastCharge 2.0 enabling the users to break free from low battery anxiety. With continuous upgrades, NOTE 40 series users can now benefit from enhanced security, access to new features, bug fixes, optimized battery life, and an overall improved user experience. The NOTE 40 Series is available to order on X-PARK starting from PKR 54,999.

The NOTE 40 series, known for its exceptional fast-charging technology and innovative features, has garnered positive reviews from both media and users worldwide. Infinix's commitment to delivering an outstanding user experience goes beyond hardware enhancements, as demonstrated by its software support plans.

 

By extending two years of Android upgrades and 36 months of security updates to the entry models of the NOTE 40 Series, Infinix ensures that all users of the NOTE 40 Series will have access to the latest Android features and improvements. The NOTE 40 Series, which includes the NOTE 40 Pro, and the NOTE 40, comes preloaded with Android 14 and has plans to upgrade to Android 16. This extended support guarantees that users can fully utilize the potential of their devices and stay up-to-date with the ever-evolving Android ecosystem.

 

With remarkable hardware features and extended software support, the NOTE 40 Series, including the standard NOTE 40 and NOTE 40 Pro, is now even more appealing, combining remarkable hardware features with extended software support. Users can confidently choose Infinix's NOTE 40 series, knowing they will receive regular updates and enhancements for an extended period.

 

CBD PUNJAB CEMENT PARTNERSHIP WITH HENXENG UNIVERSITY FOR NAWAZ SHARIF IT CITY

     

Punjab Central Business District Development Authority (CBD Punjab), in conjunction with the Ravi Urban Development Authority (RUDA), has reached significant milestones during their recent visit to China. Led by the Chief Operating Officer of CBD Punjab and RUDA Brigadier (R) Mansoor Janjua, the delegation embarked on a journey to explore strategic partnerships and investment opportunities for the development of Punjab's infrastructure and economy.

A major highlight of this historic visit was the signing of transformative Memoranda of Understanding (MoUs) with Henxeng University, a pivotal step towards the realization of Pakistan's biggest IT city, the Nawaz Sharif IT City being established by CBD Punjab. This collaboration underscores CBD Punjab’s commitment to fostering educational excellence and technological innovation within Punjab. The MoU with Henxeng University is hailed as a significant milestone in the journey towards establishing Nawaz Sharif IT City as a hub of technological advancement and talent development.

During their stay in China, the delegation engaged in fruitful discussions and presentations, showcasing ambitious projects aimed at driving socio-economic growth in Punjab. Various groups were met, emphasizing the importance of collaboration and exchange of ideas for the successful implementation of CBD Punjab and RUDA's initiatives.

COO CBD Punjab and RUDA Brigadier (R) Mansoor Janjua expressed their enthusiasm for the opportunities presented during the visit, stating, "Our engagement in China marks a pivotal moment in our efforts to realize Punjab's development goals. The signing of MoUs with Henxeng University signifies a significant step towards establishing Nawaz Sharif IT City as a beacon of innovation and progress. We are confident that these partnerships will contribute immensely to the socio-economic prosperity of Punjab."

In addition to the MoU with Henxeng University, further agreements were inked in the field of information technology with prominent companies, highlighting the diverse spectrum of partnerships forged during the visit.

Infinix and JBL Strike a Chord: Superior Sound Arrives with Note 40 Series

 

Infinix today announces its renewed collaboration with world-class audio and technology brand, JBL. The Infinix team has partnered closely with renowned audio experts at HARMAN to revolutionize the sound experience in the NOTE 40 series with Sound by JBL. This partnership has led to the integration of redesigned dual speakers, meticulously crafted to deliver unparalleled audio quality. By leveraging JBL's expertise in acoustic design, advanced audio processing algorithms, and cutting-edge driver unit technology, the NOTE 40 series with Sound by JBL promises an exceptional auditory experience like never before.

"The positive reception of the collaboration between the Infinix NOTE 40 series and JBL underscores the importance of sound quality in user experience. With the NOTE 40 series, we have focused on optimizing speaker structure and components, integrating advanced Sound by JBL technology on top of powerful hardware to ensure users enjoy a more immersive and superior audio experience." - Weiqi Nie, Product Director at Infinix.

"The JBL brand is committed to providing the most comprehensive sound experience, which aligns perfectly with Infinix's vision. We continue to deepen our collaboration on the NOTE series, exploring new technologies to deliver better sound quality to consumers worldwide under Sound by JBL." -  Roumu Hu, Vice President and General Manager, HARMAN Embedded Audio.

Integrated with JBL Audio Brilliance

The dual speakers in the NOTE 40 series have been professionally tuned by JBL, ensuring a 360° symmetrical sound that is both uniform and immersive. This redesign marks a significant enhancement over the previous generation, providing users with a more captivating audio experience. Furthermore, the incorporation of high-resilience silicone diaphragms and optimized cavity sizes has resulted in a remarkable 58% increase in bass performance, delivering deeper and richer bass effects. With a five-magnet sound unit, the NOTE 40 series set a new standard for high-fidelity audio, offering users a superior experience across music, videos, and gaming.

The Infinix NOTE 40 series is available for pre-order from 1st April 2024 at a competitive price starting from PKR 54,999. Early birds will also get an exclusive pre-order gift so it’s better to not miss out on this opportunity to get your hands on the Infinix NOTE 40 series!

Unboxing the Future: Infinix NOTE 40 Series and Its Revolutionary Charging Features

      

Today, we're diving into the brand new Infinix NOTE 40 series smartphones, and we can't wait to share our experience with you! The highlight of the Infinix NOTE 40 Pro is its impressive 20W MagCharge technology, which is the first of its kind for Android devices. Let's see what's inside the box and how these charging features stack up.

As we open the box, we're greeted with four key items neatly tucked into a sleeve: the Infinix NOTE 40 Pro itself, the 20W Wireless MagCharger, the 70W lightning type-C charger and a 15W wireless charging pad. It's quite surprising to find such a variety of charging options included with the phone, all for the same price tag!

The unboxing experience doesn't end there. Infinix further elevates user convenience by including a MagCharge-compatible case within the package. This thoughtful addition ensures seamless integration with the innovative charging technology. Additionally, the inclusion of a pair of Type-C earphones, a rarity in today's mobile landscape, demonstrates Infinix's dedication to providing a complete out-of-the-box experience.

We were especially excited to test out the MagCharge technology and after some testing, we're impressed by how quickly and efficiently the 20W MagCharger charges the device on the go so you don’t have to sit around waiting for your phone to get charged. The 70W wired powerhouse charger is expected to take the phone from 0% to around 70% battery capacity in under 30 minutes. The wireless charging pad also offers convenience and flexibility for users who prefer a cable-free experience.

Overall, we're pleased with the seamless integration of these charging options into the user experience. With each method offering its advantages, users have the freedom to choose the option that best suits their needs.

In summary, the Infinix NOTE 40 series smartphones offer a compelling combination of innovative features and versatile charging solutions. With the inclusion of the ground-breaking MagCharge technology, Infinix is setting a new standard for smartphone charging.

The NOTE 40 Series is also available for order on X-PARK and outlets Nationwide for the price starting from PKR 54,999.

Audit profession stands at a crossroad in fight for talent

Major challenges that the audit profession faces in attracting and retaining talent are set out in the latest report by ACCA (the Association of Chartered Certified Accountants) and Chartered Accountants Australia and New Zealand (CA ANZ).

 

A survey conducted by accountancy bodies ACCA and CA ANZ, which was supported by a series of global roundtables, revealed persistent challenges facing the auditing profession in its battle to attract and retain talent, implying declining numbers entering the profession.

 

Insights from more than 6,500 finance professionals across the globe revealed a sector whose workforce is demanding flexible working and equitable remuneration in the face of increasing concerns about individuals’ work life balance.

 

Antonis Diolas, head of Audit and Assurance, ACCA and author of the report Attract, Engage, Retain: Insights and Recommendations for Audit Talent Success, said: ‘A compelling insight from our study highlights the absence of a commonly understood and unified purpose within the audit profession. This not only inhibits prospective candidates from entering the profession in the first place, but also hinders current professionals from recognising how their work generates value.’

 

Amir Ghandar, Reporting and Assurance leader, CA ANZ said: ‘The research clearly shows the need for empathy and respect in the workplace recognising employees’ multifaceted lives. People also need to be able to see themselves in their leaders, to visualise the opportunities and career possibilities in a way that feels real.’ 

 

More than half of the survey respondents were Gen Y/Millennials aged 25-42, with 37% current auditors, 33% former auditors and the rest considering audit as a future career.

 

While audit firms are implementing initiatives to address concerns, the persistence of the core issues signals the need for transformative change. For instance, the survey revealed enthusiasm for sustainability reporting and assurance among both existing audit professionals and potential entrants to the profession. This presents a unique talent attraction opportunity for audit firms to capitalise.

 

Five themes emerged from the research to solve the current crisis:

 

Work-life balance is the key issue: unsupportive workplace cultures need to be addressed, with more emphasis on supportive working environments which recognise personal needs and wellbeing.

 

Fair remuneration: intensive workloads during the peak audit season must be remunerated and if not addressed could further impact the attraction and retention of talent in the future.

 

Career ladder and variety of work: the traditional career ladder is unappealing to young audit professionals. Firms need to look to develop a ‘career lattice’, to offer a greater variety of roles and to work to accommodate auditors’ preferences and outside interests.

 

Sustainability assurance and reporting: this work is seen as purpose driven and offers a clear hope for the audit profession with 48% of non-auditors saying such work could tempt them to join the profession and 40% of auditors saying such a career could tempt them to stay.

 

Embrace technology to remain relevant: those considering entering the profession wish to embrace advanced technologies. While the Big Four and mid-tier firms can fulfil that wish small firms are lagging. Bridging the technology gap is a strategic imperative for the profession.

 

 

The report recommends that new entrants experience advanced technologies from the outset. Ghandar said: ‘The opportunity for exposure and training in cutting edge technologies is a major drawcard for early career professionals, and it is this cohort with a fresh perspective and true digital nativity where many bright ideas for the future of auditing may spring.’’

 

Diolas said: ‘Audits serve as the backbone of financial reliability, ensuring accuracy and transparency while building trust and accountability. With robust audit practices, businesses not only thrive but also attract investment, bolstering the stability of capital markets and contributing to a prosperous economic future for all.’

 

Communicating this message so that it resonates with prospective and existing audit professionals should lead to positive outcomes in talent attraction and retention.