Tuesday, 22 July 2025

AI is reshaping the work of accountants as automation offers greater opportunities and responsibilities

                                               

AI will reshape the accountancy profession by changing how tasks are completed at all levels. Leading global accountancy body, ACCA (the Association of Chartered Certified Accountants) says that as AI becomes more commonplace, new responsibilities and tasks will emerge for finance teams as they focus on improving controls and specifying the desired information outcomes from machine use.

 

New roles are also expected to support activities ensuring AI systems remain accurate and compliant with professional standards and regulations.

 

ACCA’s latest AI Monitor report explores how the gradual integration of AI over comings years is likely to change how accountants work and deliver value from the automation of repetitive tasks to increased knowledge support for decision making. The report points out that while AI can help make processes more efficient, human intervention needs to be retained at critical junctures. Ultimately, the integration of AI needs to reflect the fact that trust remains a fundamentally social concept built on human interaction, transparency, and oversight. And the future of accounting will involve navigating tensions between efficiency and human judgement, automation and control.

 

Alistair Brisbourne, Head of Technology Research, ACCA, said: ‘Professionals who can embrace uncertainty, develop strong judgement skills, and continuously adapt their expertise will thrive even as specific tasks change or become automated.’

 

Brisbourne said: ‘It should be remembered that over the decades accountancy has prospered by its intelligent and enthusiastic adoption of the latest technology.’

 

The report sets out four key work trends that AI will drive for accountants:

  • A contraction in routine processing;
  • An expansion in strategic and advisory decision-making;
  • An evolution of mid-level roles to incorporate more judgement and client interaction; and
  • New responsibilities at the intersection of accounting, technology and strategy.

 

The future that is unfolding isn't one where finance and accounting professionals are replaced – but one where their responsibilities will change. Success in this transition depends on making clear assessments of where AI will add value, establishing clear policies and governance in use, and the cultivation of skills that complement technical capabilities.

 

ACCA expects that coming years will see organisations develop more integrated workflows based on the principle that AI adoption is not just about distinguishing high versus low-value activities – but focusing on outcomes, quality and value.

 

Brisbourne said: ‘Only a minority of finance and accounting teams have implemented AI solutions – but these resources are widely available, and organisations are reviewing opportunities and workforce needs.

 

‘AI adoption is expected to accelerate in coming years, especially as our data shows investment on AI initiatives is increasing, and widespread cloud adoption provides a crucial foundation for AI implementation.’

 

The profession is still in the invention and adoption stage of AI, as demonstrated by investment data and current adoption/usage statistics. And the profession is embracing the learning and employment challenge offered by AI as shown by the recently announced changes to the ACCA Qualification which embraces emerging advances in technology and sustainability.

 

The report adds that widescale use of a general-purpose technology, like AI, may take longer than anticipated.

 

Read How is AI reshaping finance and accounting work? https://stories.accaglobal.com/how-is-ai-reshaping-finance-and-accounting-work/index.html  

TCL Launches Its Most Premium TV Yet – The C7K QD-MiniLED Series with Audio by Bang & Olufsen

 


TCL, Pakistan’s No.1 LED TV brand, proudly announces the launch of its most premium television, the TCL C7K QD-MiniLED TV, officially available across Pakistan. As the flagship model in TCL’s 2025 QD-MiniLED lineup, the C7K sets a new benchmark for ultra-luxury home entertainment in the country.

The TCL C7K is equipped with a state-of-the-art QD-MiniLED display, combining Quantum Dot and MiniLED technology to deliver breathtaking visuals. With up to 2880 local dimming zones and an astonishing peak brightness up to 3000 nits, the TV ensures every scene is rich in depth, contrast, and vibrancy. Its advanced CrystalGlow HVA Panel offers a stunning 7000:1 contrast ratio, reducing screen glare and enhancing clarity, even in well-lit environments.

One of the key highlights of the C7K is its Audio by Bang & Olufsen, the world’s most prestigious luxury audio brand. This powerful sound system ensures an immersive cinematic experience with Dolby Atmos and DTS:X surround sound, elevating the entertainment experience from both sight and sound.

For gamers and sports lovers, the C7K offers a native 144Hz refresh rate and Game Master Mode, which includes HDMI 2.1, 4K 120Hz support, and ultra-low latency for an ultra-responsive and smooth performance, optimized perfectly for next-gen consoles like the PS5 and Xbox Series X.

The TV also features the intuitive Google TV interface, offering smart recommendations, seamless streaming, and access to a vast range of apps and content. All of this is wrapped in an ultra-slim, edgeless premium design that blends effortlessly into the most sophisticated interiors.

Majid Khan Niazi, Director of Marketing at TCL Middle East and Africa, shared his views: “The launch of the C7K is a major milestone in our journey of innovation. It’s a complete package, stunning visuals, immersive sound by Bang & Olufsen, and powerful features tailored for today’s digital lifestyles. We’re excited to bring this flagship to Pakistani consumers who demand the very best.”

Available in 75”, 85”, and a massive 98” size, the TCL C7K QD-MiniLED TV is built for those who seek larger-than-life entertainment. Prices start at PKR 689,900, and the series is now available at TCL flagship stores, authorized retailers, and online at www.tclpakistan.com.

Sunday, 20 July 2025

realme 14 Series with Its Strongest Processor — Snapdragon 6 Gen 4 — & 512GB Storage Now Available in Pakistan Under PKR 100K

                                                 

 realme has officially launched its groundbreaking realme 14 Series in Pakistan, bringing flagship-level performance at unbeatable prices. The lineup features the realme 14 5G at PKR 99,999 with up to 26GB dynamic RAM and 512GB storage, and the realme 14T 5G at PKR 79,999 with up to 26GB dynamic RAM and 256GB storage.

Industry-First Snapdragon 6 Gen 4 Performance

The realme 14 5G features the industry-first Snapdragon 6 Gen 4, Qualcomm's most advanced 6nm chipset, delivering top-tier performance with reduced heating, superior power efficiency, and extended battery life. With an Antutu score exceeding 800,000, the realme 14 5G confidently leads its category, backed by a 6050mm² bionic cooling system that ensures peak performance during extended sessions.

Massive Battery and Advanced Cooling

The realme 14 Series boasts the segment's largest 6000mAh battery paired with 45W fast charging, delivering the ideal balance of long-lasting power and battery health. This combination ensures all-day usage for gaming, streaming, and productivity while preserving battery longevity through efficient charging speeds. Both models also feature a bionic cooling system covering 6050mm², the largest in its class, which maintains consistent peak performance during extended usage and helps protect internal components from heat-related wear.

Immersive Visuals with 120Hz AMOLED Esports Display

The realme 14 5G features a 120Hz AMOLED Esports Display, delivering the segment’s best visual experience for gamers and everyday users alike. With ultra-smooth refresh rates, enhanced touch sampling, and an Antenna Array Matrix for better signal performance, the screen is built for precision and responsiveness. Eye Care Colors further enhance comfort, reducing strain during long viewing sessions, making it perfect for streaming, gaming, and all-day use.

Camera Excellence with AI Features

The realme 14 5G features a 50MP OIS AI Camera delivering the sharpest images in its segment, while the realme 14T 5G includes a powerful 50MP AI Camera for vibrant, clear shots. Both devices offer smart AI features, including AI Snap Mode, AI Eraser, and Live Photo for professional-quality results.

Get Your Next Advanced Device Today

The realme 14 Series is now available nationwide. Don't miss the opportunity to upgrade to Pakistan's most advanced smartphones under PKR 100,000 and experience the future of mobile technology today.

Monday, 14 July 2025

realme 14 Series Launches in Pakistan with Snapdragon 6 Gen 4, 6000mAh Battery, 512GB largest Storage — All Under 100K

 

realme has officially launched the realme 14 Series in Pakistan, redefining what users can expect from a high-performing smartphone, all while staying under the PKR 100,000 mark. The lineup includes realme 14 5G (up to 26GB dynamic RAM + 512GB ROM) priced at PKR 99,999, and realme 14T 5G (up to 26GB dynamic RAM + 256GB ROM) priced at PKR 79,999, making the comparison clear for buyers. With the segment’s largest storage of up to 512GB, leading performance, and long-lasting battery life, the realme 14 Series is built to dominate the market for gamers, content creators, and power users alike.

Industry-First Snapdragon 6 Gen 4 Processor
Designed for those who demand speed, stability, and longevity, the realme 14 Series introduces the Snapdragon 6 Gen 4, Qualcomm’s most advanced 6nm chipset for high-performing smartphones. Compared to its competitors, it offers three standout advantages: significantly less heating during heavy usage, superior power efficiency, and reduced power consumption. Whether you're switching between apps or diving into graphics-heavy games, the experience remains smooth, stable, and lag-free.

Segment’s Largest 6000mAh Battery
What truly sets the realme 14 Series apart is its massive 6000mAh battery, the largest in its segment, available in both the realme 14 5G and realme 14T 5G. Built for non-stop usage, including intense gaming, streaming, and productivity, this powerful battery ensures all-day usage without the stress of frequent charging. Combined with realme’s smart power optimization, users of both models benefit from extended screen-on time and reduced battery drain.

Largest Cooling Chamber in its Class
To manage heat during extended usage, the devices come equipped with a bionic cooling system covering 6050mm², the largest in its class. This intelligent cooling mechanism ensures consistent peak performance and protects the device from overheating, ensuring both comfort and long-term reliability.

realme 14 5G: Performance Leader in the Segment
With an Antutu benchmark score exceeding 800,000, the realme 14 5G confidently stands at the top of its category, combining cutting-edge performance with energy efficiency. This launch reaffirms realme’s dedication to pushing the boundaries of its popular Number Series, delivering flagship-level features at unmatched value, especially for young tech-savvy users and mobile gamers across Pakistan.

50MP Camera with Smart AI Features

The realme 14 Series offers advanced photography capabilities with a 50MP OIS AI Camera on the realme 14 5G, delivering the sharpest images in its segment. The realme 14T 5G also features a powerful 50MP AI Camera for clear and vibrant shots. Enhanced by smart features like AI Snap Mode, AI Eraser, and Live Photo, both devices make it easy to capture professional-looking photos in any setting.

realme 14T 5G: Affordable Powerhouse
The realme 14T 5G (up to 26GB dynamic RAM + 256GB ROM) comes in at PKR 79,999, making it an excellent option for users looking to upgrade without breaking the bank.

Final Word: Flagship Experience at Competitive Pricing
At these compelling price points, the realme 14 Series is set to lead the next wave of innovation, offering a power-packed, future-ready companion tailor-made for Pakistan’s dynamic youth.

 

Thursday, 10 July 2025

realme collaborates with Prime Minister Youth Program to Launch National PUBGM Tournament, Promoting eSports with ₨1 Million Prize Pool and realme 14 Series Gifts


realme collaborates with Prime Minister Youth Program to Launch National PUBGM Tournament, Promoting eSports with ₨1 Million Prize Pool and realme 14 Series Gifts

Lahore, 10 July, 2025: realme, the fastest-growing smartphone brand among youth, collaborates with the Prime Minister Youth Program to launch the National PUBGM Tournament, a groundbreaking esports competition offering a ₨ 1 million prize pool and exclusive realme 14 Series gifts. It comes off as a powerful move to accelerate the growth of Pakistan’s gaming ecosystem and empower youth.

This landmark collaboration between realme and the Prime Minister’s Youth Programme reflects a shared commitment to empowering Pakistan’s youth by investing in the future of mobile gaming and esports. Prime Minister’s Youth Programme, known for fostering skill development and career opportunities among the youth, aligns perfectly with realme’s mission to transform digital entertainment into real, rewarding prospects.

realme’s much-awaited Number Series continues to set new benchmarks in the segment, especially with its cutting-edge processors that appeal to both gamers and non-gamers alike. Building on the momentum of its previous nationwide PUBGM tournament, this initiative further underscores realme’s ongoing commitment to esports and creating platforms for passionate gamers across the country.

With the launch of the realme 14 Series, powered by the segment’s best Snapdragon 6 Gen 4 5G chipset and bionic cooling system, realme continues to position itself as a game-changer in the esports space. Offering up to 90 FPS for an unmatched gaming experience, the upcoming tournament will give young PUBGM players a national stage to showcase their skills and strengthen Pakistan’s presence on the global gaming map.

The tournament will be open to all PUBGM players across Pakistan, inviting the nation's most talented mobile gamers to compete for glory. With a ₨ 1 million prize pool and the latest realme 14 Series smartphones up for grabs, the competition promises high stakes and even higher excitement. Registrations for the tournament will open soon, with participation encouraged from gaming communities nationwide.

“realme has always believed in the power of youth. By joining forces with the Prime Minister Youth Program, we aim to inspire a new generation of gamers and help establish esports as a viable and rewarding career path in Pakistan,” said Ethan Yin, CEO of realme.

The partnership between realme and the Prime Minister Youth Program reflects a shared vision to foster talent, drive digital innovation, and unlock new economic opportunities through technology and gaming, particularly through collaborations on popular platforms like PUBGM.

To find out the process to participate in the competition, please visit:

🔗 https://www.instagram.com/p/DL7T8q0o60p/?igsh=cjFyZnA4ZjA1dW9k

Tuesday, 8 July 2025

realme 14 Series to Debut on July 14th with Pakistan’s First Snapdragon 6 Gen 4: Most Advanced Qualcomm Processor with Highest Power Efficiency

The countdown has begun! realme is gearing up for the much-awaited launch of the realme 14 Series 5G on July 14, featuring Pakistan’s first and fastest mid-range processor, the Snapdragon 6 Gen 4. Many users in Pakistan have long struggled with phones that lag during demanding tasks, causing frustration and interruptions at critical moments. The realme 14 Series 5G aims to eliminate this lag by delivering powerful performance that keeps up smoothly with multitasking, gaming, and everyday use.

Another common issue faced by users is overheating, which not only affects comfort but also leads to slower performance and shorter device lifespan. To address this, the realme 14 Series 5G features a bionic cooling system with a 6050mm² heat dissipation area — the segment’s largest, ensuring exceptional thermal management. Combined with the Snapdragon 6 Gen 4’s smart design, this advanced system keeps the phone cool even during extended heavy use, so users can enjoy uninterrupted performance without worrying about their device heating up.

Battery drain is also a major concern, especially for those who rely on their phones throughout the day. With a 35% improvement in energy efficiency, the Snapdragon 6 Gen 4 enables the realme 14 Series 5G to consume less power, offering longer usage time and improved productivity with reduced battery drain.

Boasting the highest Antutu score in its segment at over 800,000, the realme 14 Series 5G sets a new benchmark for mid-range smartphone performance in Pakistan. This launch marks a new era as the realme Number Series continues its strong commitment to delivering flagship-level technology tailored for both gamers and everyday users. Expected to launch in the under PKR 100,000 range, the realme 14 Series 5G promises the smoothest, coolest, and most powerful experience ever seen in this segment.

With the realme 14 Series 5G, the future of mobile performance in Pakistan looks brighter, faster, and cooler than ever before. Stay tuned for the big reveal on July 14: Pakistan’s next-generation smartphone experience is about to begin.