Monday, 1 August 2022

Development Work In CBD Punjab To Be Done On Full Throttle: CM Punjab.

         

Chief Executive Officer of Lahore Central Business District Development Authority (LCBDDA), Mr. Imran Amin had a meeting with the newly elected Chief Minister Punjab, Chaudhary Pervaiz Elahi to discuss the ongoing development of Central Business District Punjab. Lahore Central Business District Development Authority (LCBDDA), also known as Central Business District Punjab (CBD Punjab) promising to ensure bespoke and innovative real estate supply to contribute to national development.

CEO-LCBDDA briefed CM Punjab about the development progress in CBD Punjab. During the meeting, he mentioned that “CBD Punjab has its own significance in the development of the province. The mega project has a room full of opportunities and huge investment potential.  This project has managed to grab the attention of domestic and international investors. Local and Foreign business councils and delegations have shown their keen interest to invest in CBD Punjab. The first and the most anticipated business district of Pakistan will open new avenues for local and foreign investments. CBD Punjab is the game changer for the province which will transform the fate of the people of Punjab by not only securing investments, generating revenues for the government and cope up with unemployment”.

 

CM Punjab, Chaudhary Pervaiz Elahi lauded the pace of development work of the project and stated that, “No stone should be left unturned for the completion of the project, public relief is the utmost priority of the Government of Punjab. The province of Punjab has immense potential in every field, and we encourage domestic and foreign investors to partner with the most promising province in Pakistan”. He also directed the development of a comprehensive foolproof monitoring system for all the public relief projects of Punjab, which will be personally monitored by the worthy CM himself.

About LCBDDA:

Lahore Central Business District Development Authority (LCBDDA), also known as Central Business District (CBD Punjab) welcomes you to Pakistan's first central business district "CBD Punjab" which puts Pakistan on the map of global business districts, where we promise to ensure bespoke and innovative real estate supply to contribute to the national development. LCBDDA has been mandated to develop environment-friendly, urban regeneration projects on vertical principles that would enhance the characteristics of the city through walkable urbanism and smart infrastructure. CBD Punjab is proudly working to provide unique opportunities for businesses to grow and cities to expand under international standards. Development has been categorized into different districts namely Commercial District, Residential District and Digital District. Each district has its unique characteristics and dynamics, connected through urban green infrastructure developed by renowned international architects. The development and infrastructure work has already been initiated for CBD Punjab. The authority has auctioned 12 plots in total in two areas in CBD Punjab, 5 mixed use premium commercial plots in the area names as ‘Lahore Prime’ and at Lahore’s first planned downtown named as ‘Lahore Downtown’ in which the authority auctioned 7 mixed use commercial plots. From the grand auctions of the said plots, the authority secured an overall investment of Rs 56.47 billion PKR only. CBD Punjab has also launched Pakistan’s most unique graduate development program the apprentice to give professional training to fresh graduates.

 

PAAPAM opens Pakistan’s largest automotive Expo 2022 in Lahore

             


Makhdoom Syed Murtaza Mehmood Federal Minister of Industries & Production inaugurated the Pakistan Auto Show 2022 alongwith Guest of honor Chairman EDB, Mr. Almas Haider, President LCCI, Mr. Nauman Kabir and Former President FPCCI and LCCI, Mr. Anjum Nisar at the Expo Centre in Lahore. The event has been organized by the Pakistan Association of Automotive Parts and Accessories Manufacturers (PAAPAM) and will run from July 29th - 31st 2022. Event features more than 153+ exhibitors comprising of local and international auto-manufacturers and related enterprises. PAAPAM represents over 3000 large, medium and small industries all over Pakistan. This year’s show is themed of “MADE IN PAKISTAN”.


Renowned companies exhibited their latest parts and technologies, including 150 auto parts manufacturers. Visitors will be able to take test-drive tracks for the latest cars of MG, Toyota, Suzuki and Honda. Also, Motorway Police Kiosk will be there to facilitate the visitors by engaging them on how to improve their driving and offering Learner’s Driving Licenses on the spot.

While addressing the media at the inaugural ceremony, the chief guest Makhdoom Syed Murtaza Mehmood Federal Minister of Industries & Production stated “The government’s strong commitment to this industry helps to encourage large-scale investments and creates a business-friendly environment for the automotive and engineering sectors as well. I offer my heartiest congratulations to our local industrialists and engineers who have achieved remarkable success in establishing a robust engineering sector, which is generating remarkable new opportunities for value-added exports. The automobile industry of Pakistan is a cornerstone of the national economy. It not only vitalizes the economy but plays an essential role in elevating Pakistan’s image as a progressive country with a thriving industrial base."

Pakistan Auto Show 2020 Chief Organizer and PAAPAM former chairman Syed Nabeel Hashmi said “Pakistan Auto Show 2022 is setting new benchmarks and trends for the automotive industry. Today, this mega event attracts more than 100,000 visitors from all over Pakistan and internationally. Over 200 international buyers and well over 100 international visitors will be attending the largest auto show in Pakistan.” The government needs to prepare long-term plans and support industries accordingly.

The Chairman of Pakistan Association of Automotive Parts & Accessories Manufacturers (PAAPAM) – Abdur Razzaq Gauhar stated that: People are passionate about seeing the latest revolutionary technologies being deployed in Pakistan. Some of the participants this year include global automobile brands, along with spare-parts manufacturers, component suppliers, Original Equipment Manufacturers (OEM vendors), automobile traders, investors, buyers and enthusiasts, who want to expand their business networks and gain more information about the innovations and products in this sector.”

The inaugural day at the show, saw an overwhelming response from industry stakeholders, international large-scale buyers and diverse consumer segments, as the Pakistan Auto Show features; cars, tractors, trucks, buses, 4X4, motorcycles, three wheelers and exotic cars, while promoting a wide array of advanced technologies and solutions, including; engines, casting, forging, sheet metals, jigs and fixtures, along with electronics, car-paints, tools, tires, batteries, plastic parts, rubber parts and accessories.

Pakistan Auto Show hosts Symposium on PAKISTAN AUTOMOTIVE INDUSTRY 2040 “A PARADIGM SHIFT”

        

The day-2 of Pakistan Auto Show hosted a symposium on “PAKISTAN AUTOMOTIVE INDUSTRY 2040 “A PARADIGM SHIFT””. The motive of the 1st Edition of PAAPAM Symposium 2022 was to provide a platform for key stakeholders of the industry and the Original Equipment Manufacturers (OEM), to come together and share their insights for sustainable growth and suggestions for policy realignments. The experts will also be creating solutions for the current challenges and opportunities in the Auto Engineering industry.

The Chief Organizer of this Symposium – Iftikhar Ahmed stated that: The Event will focus on the Industry-Government-Academia Linkage, to engage the stakeholders, engineers, Original Equipment Manufacturers (OEM), Auto-Parts Manufacturers (APM) and the end-users, to understand the evolving needs of this industry and devise more suitable policies for sustainable development of our sector and enhance its contributions to the national economy.”

The President and CEO of Honda Atlas Cars (Pakistan) Limited –TAKAFUMI KOIKE , Chairman of Millat Tractors Limited – Sikandar Mustafa Khan, Mr. Haroon Sharif Institutional economist & former minister of state, Chairman of Engineering Development Board – Almas Hyder and Prof. Dr. Shahid Munir, Chairman Punjab Higher Education Commission, were among the most prominent speakers at PAAPAM Symposium 2022.

The Pakistan Auto Show 2022 will attract over 100,000 visitors from 29th to 31st July. It is the largest exhibition of automobiles in the country, held at the Expo Centre in Lahore. This valuable initiative of the ‘Pakistan Association of Automotive Parts & Accessories Manufacturers’ (PAAPAM), represents over 3000 large, medium & small industries from all over Pakistan. The theme of this year’s event is; “MADE IN PAKISTAN”.

The diverse categories of exhibitors will include; Passenger Cars, Trucks, buses, Tractors, Rickshaws, Motorcycles, Auto parts Manufacturers, Services providers, Machinery makers, Tool-makers, Antique cars and Heavy motorbikes along with related service industries like accessories, Tracking & insurance, etc. It will feature fascinating innovations and technologies, while highlighting CSR, traffic-safety and public awareness campaigns. FREE Exhibitors’ Directories are being distributed among the visitors.

The quantum of local parts used for domestic car-assembly has risen substantially over the last 10 years, raising Pakistan among the top 40 automobile-manufacturing countries. It contributes major revenues to the national exchequer, so the Government must ensure a conducive environment to nurture more investments and growth




Nishtar Park Sports Complex witnesses its first esports event, the Free Fire Soobai Series Grand Final, powered by Sports Board Punjab.

              

 The Grand Final of the Free Fire Soobai Series was held on the 31st of July, at the Gymnasium Hall in Nishtar Park Sports Complex, courtesy of the Punjab Sports Board, where the sports locality marked its first-ever esports event. Garena Free Fire, together with Sports Board Punjab and the Directorate General Sports and Youth Affairs announced the start of a strategic collaboration aimed at strengthening the esports landscape in Pakistan last week. The initiative seeks to enable and equip the growth of a new tide of young esports professional players throughout the country.




The Free Fire Soobai Series took center stage in Lahore as the national esports tournament’s Grand Final unfolded on Sunday, with RGA Official securing the major share of the PKR 4 Million Prize Pool and a guaranteed spot in the group stages of the upcoming FFPL. Free Fire Soobai Series has also been marked as the first esports event that was broadcasted live on television in Pakistan.

 

The tournament enabled the induction of new professional esports players into the Pakistan ecosystem, with participation restrictions placed on the top 9 teams from this year's FFPL III. Teams TG and All Stars finished at second and third place, earning play-off spots for FFPL IV and taking home their shares of the prize pool as well. The MVP of the day was Jx.Junaid from Team Janbaz. 

 

The Final was attended by Asadullah Faiz, Secretary Sports and Youth Affairs Punjab, who presented the championship trophy and awarded cash prizes to the winning teams. Tariq Qureshi, DG Sports Punjab and Umair Hasan, Director Youth Affairs Punjab were present at the event as well where the Memorandum of Understanding was signed.

 

Commenting on the occasion, Sports & Youth Affairs Secretary Punjab, Asadullah Faiz said “We’re delighted to join hands in this strategic collaboration with Garena Free Fire. With the launch of this initiative we will seek to elevate the esports landscape in Pakistan, while engaging the youth and providing professional opportunities in the field of esports. Under Punjab's first Sports Policy the Punjab Sports Board is committed to facilitating the esports revolution and progressing the field as any other sport in the country”


 

Free Fire is the world's leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. Free Fire is also the proud sponsor of FFPL, Pakistan’s First Professional Esports League, which had previously attained the coveted endorsement status by the Ministry of Information and Broadcasting under Fawad Chaudry and has since then grown to become Pakistan’s top-level Esports League. FFPL IV is scheduled to return this August with a prize pool worth PKR 10,000,000.


Download Free Fire on the Apple iOS App or Google Play store.

About Garena

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

 

 

Gear up for Free Fire’s 5th anniversary celebrations with Justin Bieber through the launch of a spectacular 5-part extravaganza

       ●        Enjoy exclusive events, content and giveaways every week till 27 August, when Justin Bieber will debut an exclusive track “Beautiful Love (Free Fire)” as part of Free Fire’s first in-game performance

●        A permanent in-game character modeled after Justin Bieber will also be distributed to all players, along with the highly coveted Magic Cube

●        Prepare for the Wonders by reveling and reminiscing Free Fire’s anniversary celebrations over the years with 5 specially-designed chapters - Battle, Style, Map, Hero and Memory


 

Free Fire’s 5th anniversary celebrations are off to an exciting start as it launches a spectacular 5-part extravaganza to delight fans and players. The festivities are set to culminate on 27 August with several in-game content drops involving global icon Justin Bieber, who is headlining this special anniversary collaboration.

 

The Free Fire community can revel and reminisce iconic anniversary celebrations over the years with the weekly rollout of 5 specially-designed chapters - Battle, Style, Map, Hero and Memory. Experience new in-game events, gain exclusive rewards, and enjoy Free Fire like never before!

 


Weekly giveaways to celebrate Free Fire’s 5th anniversary

First ever in-game performance and exclusive giveaways

Free Fire will host its first ever in-game performance on 27 August, with Justin Bieber set to debut an exclusive track “Beautiful Love (Free Fire)” as part of the 5th anniversary celebrations. Players can look forward to immersing themselves in an interactive set-up, groove along to custom emotes, participate in minigames and potentially even perform with Justin Bieber’s avatar on stage. A permanent in-game character modeled after Justin Bieber will also be unveiled and distributed to all players.

 

To commemorate this unique celebration, Free Fire will also give away the highly coveted Magic Cube to players, allowing them to easily redeem their favorite exclusive costume bundles and battle in style!

 

Participate in various missions and swap tokens for exclusive rewards

Players will be able to try their hand at various daily and time-limited missions, accumulating tokens which can be swapped for exclusive rewards in the exchange store. With iconic costumes and classic guns available to unlock during these missions, players can expect a nostalgic and exciting experience every day.

 

New map and modes to explore

Expansive, dynamic maps are iconic features of Free Fire and players can look forward to the release of a new map Nexterra, which has been enhanced with various elements to elevate and diversify the battle experience for players.

 

There will also be new game modes for players to explore, including:

●     A new limited-time mode Free For All. Set against the backdrop of El Pastelo, it will simulate intense close combat point-based matches where up to 16 players will battle it out. Players will be able to select their own weapons and can obtain points by eliminating other players. Matches will be decided by the first player to accumulate a predetermined amount of points.

●        An exclusive 5th anniversary mode Droid Apocalypse, which will see 12 players compete in each match, vying to become the ultimate droid. Players will get to select their own type of droid and convert as many humans as possible before the timer runs out. When only a predetermined number of humans remain, they will transform into hunters and have enhanced stats, as well as the ability to permanently eliminate droids. Points can be gained based on performances and the player with the most points after three rounds will win the match.

 

Stay tuned to Free Fire’s social media channels for the very latest on its 5th anniversary celebrations, and more.

 

Download Free Fire on the Apple iOS App or Google Play store.

 

About Garena

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

 

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

 

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology. 

Thursday, 28 July 2022

Infinix Selected as a Kantar BrandZ Rising Star among Chinese Global Brand Builders 2022

   

Infinix was selected as one of the TOP 20 Rising Stars according to the latest “Top 50 Kantar BrandZ Chinese Global Brand Builders 2022 ranking and report” released by Google and Kantar on July 27th, 2022. Being included in the chart represents advancements in attracting the hearts and minds of consumers and providing consumers a high-level sense of value, coming from the Infinix brand.


“We’re absolutely thrilled to be on the charts! A massive thanks go out from us for recognizing the efforts we’ve made in the past few years to empower young consumers all around the world. Alongside providing stylish and first-in-class products to consumers in emerging markets, we also aim at creating distinctive brand stories to build up a sense of value and shape perceptions through digital interaction. We’ve faced some incredible challenges due to global disruptions, but we are sure we’re moving forward toward future success.” Managing Director of Infinix, Benjamin Jiang said.

In the panel talk “Think with Google” held by Google China, it is mentioned that Infinix is the only company in the 3C industry that was selected as the 20 rising stars in the “Top 50 Kantar BrandZ Chinese Global Brand Builders 2022 report”. In this report, Kantar and Google adopt industry-leading brand valuations, alongside in-depth research from the world’s most extensive brand equity study, which involved around 4 million consumer interviews covering 18,500 brands across 512 categories in 51 markets.

The figure in the report shows that during the previous year, Infinix’s brand power increased by 20%, ranking second among all consumer electronic brands. Infinix’s branding and storytelling have stimulated new interest in technology and high loyalty among consumers despite lower levels of brand awareness. The average consideration rate of the Infinix among consumers who are aware of the brand is on par with those in the Top 50 Chinese Global Brand Builders Ranking. Infinix’s dedication to further expanding its foothold in emerging markets, and democratizing high-end technology for everyone, solidifies its place among these rising 20 Chinese brands.

Going forward, Infinix will continue to make further improvements to the smartphone experience, bringing the latest and greatest technology to consumers in markets all around the world with maximum customer value at the forefront of every device launch.

Stay tuned to exciting updates coming from Infinix in the near future.

Wednesday, 27 July 2022

Huawei Releases a New Lineup of Flagship Products during Summer Launch Event in the Middle East and Africa.

The Ideal Foldable Phone HUAWEI Mate Xs 2 and the Elegant Flagship Laptop HUAWEI MateBook X Pro is here to stun the fans with their unique features!

Huawei Consumer BG held a Flagship Products Summer Launch Event in Dubai; showcasing a new lineup of flagship devices including the ideal flagship foldable phone HUAWEI Mate Xs 2, a flagship laptop HUAWEI MateBook X Pro, a flagship tablet HUAWEI MatePad Pro, HUAWEI FreeBuds Pro 2 as well as HUAWEI MateBook 16s and HUAWEI MateBook D16. Come endowed with technological innovations in aesthetics, display, performance, connectivity, and interaction, these products are designed for maximum creativity and easy communications.

"In many domains, Huawei has been working to make people's dream come true. We are always working to bring the ultimate experience to consumers.” said Richard Yu, Huawei's Executive Director, CEO of the Consumer BG.

 

Richard Yu

Since 2018, Huawei has also worked to build an all-encompassing smart office framework, based around two core capabilities: cross-device collaboration and ecosystem integration. This latest release extends Super Device capabilities[1]  to more devices, thanks to the easy-to-use Drag-to-Connect feature, which streamlines cross-device connections and interactions.

Pablo Ning, President of Huawei Consumer BG in the Middle East and Africa said: “The cutting edge products announced today highlight our continuous dedication to our users in the Middle East and Africa region. We will continue working hard to implement our Seamless AI Life Strategy and bring the most compelling and innovative technology experiences to our consumers in order to optimize their user experience as well as to ultimately to fulfil our vision of an All-Scenario Seamless AI Life”.

 

Pablo Ning

HUAWEI Mate Xs 2 - The Ideal Fordable Phone: Ultra-Light, Ultra Flat and Super Durable

Introducing the HUAWEI Mate Xs 2, HUAWEI’s brand-new flagship foldable smartphone. To achieve an ultra-flat surface which is minimalistic and natural, the phone uses the Falcon Wing Design. Through that, the movement of the hinge and screen is precisely synchronized via the fixed-length linkage control. For the phone’s screen, the use of HUAWEI’s self-developed innovative industry-first composite screen to absorb all shock and buffer makes the HUAWEI Mate Xs 2 ultra-reliable.

The True-Chroma Camera System of HUAWEI Mate Xs 2 includes a 50MP True-Chroma Camera for capturing true-to-life colours.

 


HUAWEI MateBook X Pro: The Ultimate Elegant High-Performance Flagship Laptop

HUAWEI MateBook X Pro is a new-paradigm laptop that transcends the traditional notion of how a laptop hould look, and what it is capable of. It comes in a skin-soothing metallic body[2] and elegant colours, Ink Blue and White, standing out from the crowd of drab laptop exteriors, while the classic Space Grey is also available.

 

 HUAWEI MateBook X Pro takes multi-device collaboration to a whole new level, thanks to the Super Device features.

 

HUAWEI MatePad Pro: The All-round Stylish and Pro Flagship Tablet

 

This is a tablet designed to cover all aspects of entertainment with immersive visuals and sound. It is Huawei’s first tablet to feature a 120Hz high refresh rate screen. The 11-inch OLED HUAWEI Real Colour FullView Display has an incredible screen-to-body ratio of 92% and supports the P3 colour gamut for authentically displaying over a billion colours. For the ultimate sound experience, the tablet features HUAWEI SOUND® that uses an array of six speakers to bring out high-fidelity sound and ensure a wider playback bandwidth with rich details.

HUAWEI FreeBuds Pro 2: The utmost true sound earbuds with pure voice call

 

HUAWEI FreeBuds Pro 2 earbuds incorporate cutting-edge TWS capabilities, taking acoustics to new heights. It's portable listening as you've never heard it before. It comes with the Ultra-hearing dual-driver true sound system and digital cross-over technology, delivering a better surging bass and good sound quality with rich details. It received the HWA and Hi-Res Wireless Dual HD Audio Certification. In addition to sound quality, HUAWEI FreeBuds Pro 2 continues to set new standards for TWS noise cancellation.

More HUAWEI MateBook Surprises: Completely Redesigned Cores and All-New HUAWEI Metaline Antenna


 

HUAWEI MateBook 16s packs Intel®'s Evo™-certified i9-12900H Processor[3], and features a vast 16-inch 2.5K touchscreen, with an average ΔE<1 high colour accuracy[4], and a 1080p AI camera, which keeps video calls crystal clear. HUAWEI MateBook D laptops have also drawn user acclaim, due to their compact design and excellent performance. The MateBook D 16 model is highlighted by a gorgeous 16-inch display[5], but thanks to its 18.4 mm thickness, manages to weigh just 1.7 kg[6]. MateBook D 16 is the first laptop to come equipped with the HUAWEI Metaline Antenna, which improves the signal conversion rate by 56%[7], and facilitates high-speed Internet access, even in areas where the Wi-Fi signal is weak.



[1] Only certain Huawei mobile phones, tablet, monitors, headsets, and certain Huawei laptops running PC Manager 13.0.2.300 or later support this function.If you have any questions about this feature, please contact your local Huawei customer service hotline.

[2] Only Premium Edition features Skin-Soothing Metallic Body.

[3] The Intel® Core™ i7-12700H and i5-12500H processors are optional.

[4] Data from Huawei labs. ΔE<1 is the typical value of the factory average colour accuracy. The colour standard may vary slightly depending on the screen usage time, test equipment and other factors. Please refer to the actual usage.

[5] HUAWEI MateBook D 16 weighs approximately 1.7 kg, which is similar to the weight of certain mainstream 15.6-inch laptops.

[6] Data comes from Huawei labs. Actual weight of the product may vary depending on the configuration, manufacturing process, and measurement method. The actual product shall prevail.

[7] Data comes from Huawei labs, and is a comparison between the HUAWEI Metaline antenna on the HUAWEI MateBook D 16 with the antenna on the HUAWEI MateBook D 15 2021.