Lighting Up the Cricket World Cup: TCL's Electrifying Commercial

     

TCL, Pakistan's Leading LED TV Brand, is thrilled to introduce its captivating Commercial Ad in collaboration with the Pakistan Cricket Board (PCB) for the Cricket World Cup. Boasting a stellar lineup of Pakistan's formidable men's cricket squad, including standout players like Haris Rauf, Iftikhar Ahmed, and Hasan Ali, this Commercial Ad is a pulsating blend of music that energizes and resonates strongly with the younger generation. It has taken the cricketing world by storm, igniting passion and anticipation among cricket fans and enthusiasts. The video has already achieved a remarkable 1.5 million views on various online platforms, securing a prominent position among the top 3 trending topics on X (formerly known as Twitter). Furthermore, it has garnered numerous enthusiastic comments from online users, who have praised the video for its impact and resonance upon its release.

Watch the DVC: Click here to view the DVC

 

The heart of this ad beats with the idea of cricket as a unifying force in Pakistan, with a special focus on its magnetic pull for the younger generation. As players gear up, the ad masterfully evokes the contagious excitement and anticipation it ignites in fans of all ages, from families and kids to the spirited youth. It showcases cricket's timeless appeal, uniting people of all generations as they gather around their screens, featuring the remarkable 98” QLED TV C735 (with TCL proudly holding the title of the Global Top 1 98“ QLED TV Brand). This television serves as a wellspring of inspiration for both the players and the multitude of cricket enthusiasts in Pakistan. In a beautiful visual narrative, the ad skillfully encapsulates the essence of togetherness and anticipation, echoing the enduring spirit of cricket in Pakistan.

 

In addition to this thrilling Commercial Ad, TCL proudly reaffirms its enduring partnership with PCB. This steadfast collaboration since 2022 has served as a pillar of TCL's unwavering commitment to a sport that resonates deeply within the hearts of millions of Pakistanis, uniting the nation through their shared love for cricket. Alongside PCB and in conjunction with Peshawar Zalmi during the PSL, TCL has tirelessly dedicated its efforts to support and propel cricket, nurturing the development of emerging talent and enriching the nation's sports culture. This partnership symbolizes not only TCL's devotion to cricket but also its promise to elevate Pakistan's sports ecosystem and community bonds through the spirit of the game.

 

Visit TCL Pakistan's website: Explore More

 

Majid Khan Niazi, Head of Marketing at TCL, expressed their pride in being the associate partner of the Pakistan cricket team, stating, "Cricket holds a special place in the hearts of Pakistanis, and this Commercial Ad is a testament to our shared passion for the sport. We are extremely proud to be associated with the Pakistan cricket team."

 

TCL extends a warm invitation to cricket enthusiasts nationwide to partake in the excitement of the Cricket World Cup. Stay tuned for further updates, exclusive behind-the-scenes moments, and captivating content as we embark on this exhilarating cricketing odyssey together.

Hyundai SANTA FE Hybrid landed in Karachi for a closer experience

Hyundai Nishat Motor Private (Limited) (HNMPL) has organized an exclusive event in the city of Karachi on Sunday, 8^th October 2023, in a bid to provide a closer experience of company’s latest SUV masterpiece, the all-new Hyundai SANTA FE Hybrid.

After the successful launch event of the Hyundai SANTA FE Hybrid SUV in Lahore, last Sunday, the HNMPL management decided to equally provide the citizens of the country’s biggest cosmopolitan city, Karachi, a chance to get a closer look into the classic high-tech SUV variant.

HNMPL Chief Executive Officer Hassan Mansha said “Hyundai SANTA FE Hybrid has received an extremely overwhelming response nationwide after the launch and we are pleased to provide the people of Karachi to witness the greatest story never told”.

The Hyundai SANTA FE Hybrid stands out in the Pakistani market with its hybrid technology, offering fuel efficiency, performance, and reduced emissions. As Pakistan's first AWD 7-seater Hybrid D SUV, it caters to the needs of larger families and environmentally conscious drivers alike.

As a luxury SUV, it provides ample space and a lavish interior, delivering a premium driving experience. Its turbocharged engine ensures dynamic performance and advanced safety features prioritize driver and passenger safety. In summary, the Hyundai SANTA FE Hybrid is a groundbreaking hybrid SUV that combines luxury, power, and safety to redefine the driving experience in Pakistan. The company's vision is to cater to every car segment, and with the introduction of the SANTA FE hybrid, they aim to capture the SUV market in Pakistan, setting new standards for innovation and luxury.

Optimistic accountants embrace AI as profession shows desire to learn and adapt

      

A survey among members of ACCA (the Association of Chartered Certified Accountants) sees a range of key organisational benefits in adopting digital technologies including flexibility/adaptability, quality of products and services, sustainability performance, transparency and regulatory compliance (72%).

 

However, The Digital Horizons survey – which garnered 1,074 responses from ACCA members across the globe – noted that financial professionals still see the main benefit of technology as offering efficiency/process improvements: 52% ranked efficiency, internal process optimisation or cost savings in their top three objectives when adopting a new technology. 

 

Only 18% included competition-related reasons, such as responding to customer demands, enhancing market insights, introducing 24/7 capabilities, or maintaining competitive advantage.

 

Cost remains the top challenge when adopting technology, but organisational culture also remains a critical factor in successful adoption. 

 

The survey did see a more mixed response to how technology supports personal objectives. Productivity (cited by 85% of respondents), collaboration (76%) and career development (65%) were all strong but fears over job security were apparent, only 30% saying technology was supportive in that respect. The impact on career development was notably positive, with many roundtable discussions revolving around access to learning and more flexible opportunities.

Leadership emerged as a key theme in both the survey and the roundtables. Alistair Brisbourne, head of technology research ACCA, said: ‘Leadership is generally considered to be a cornerstone of successful innovation and yet it can seem quite vague as a concept when applied to digital transformation. At its core, embracing digital leadership means fostering a culture of innovation, encouraging continuous learning, and being open to change.

 

‘When we analyse the findings, it is clear that leadership is a fundamental trait of the most innovative organisations, and this tends to coincide with greater individual confidence amongst employees. Digital leaders inspire the confidence to embrace new tools and methodologies, such as AI and advanced analytics, which can dramatically transform processes.’

 

ACCA members show a high level of trust in artificial intelligence (AI). 70% agreed with the statement ‘AI can increase the amount of time I have to focus on business-critical tasks’ – only 9% disagreed, with 15% neutral. They were less sure of the idea of AI performing business critical tasks (50% agreeing, 21% and 22% disagreeing or neutral) but even so the numbers reflected a sense of optimism. 

 

Although just under one-fifth report the implementation of AI within their organisation, and another 8% are trialling initiatives, there are clearly great aspirations and a considerable opportunity to leverage these new capabilities.

 

Digital Horizons underlines the idea that the finance profession is well-situated to benefit from these technologies but realising their potential could require a mindset shift – thinking beyond mere efficiency gains towards a deeper understanding of value – as well as an adaptation of skills and practices.

 

Brisbourne said: ‘To a significant extent, AI is still thought about in terms of a gradual evolution of existing processes. From this perspective, the potential of AI is primarily in making the industry more efficient rather than thinking about how it could be fundamental to driving value related to new and existing demands.’

 

Basic AI literacy is key. Finance professionals must understand the capabilities, limitations and potential applications of AI within their specific domains. Marrying technical skill sets with strategic understanding will be essential to harness the true potential of technologies such as AI.

 

Editor’s note

Digital Horizons report sets a foundation for an exploration of developments that are likely to change the near to medium-term future of accountancy and finance. Read the full report.

 

CBD PUNJAB'S CEO IMRAN AMIN LEADS PROGRESS REVIEW MEETING FOR GHORA CHOWK FLYOVER

 

Punjab Central Business District Development Authority also known as Central Business District Punjab (CBD Punjab), is making significant strides in its ongoing projects under the dynamic leadership of CEO Imran Amin. 

A progress review meeting was chaired by CEO CBD Punjab Imran Amin to closely examine the progress of the Ghora Chowk Flyover, Executive Director Technical CBD Punjab, Riaz Hussain, provided a comprehensive briefing on the ongoing progress of the project The meeting was attended by the Director Business Development CBD Punjab, Ali Waqar Shah, Director Marketing CBD Punjab, Waseem Siddiq, Director Architecture CBD Punjab, Sameer Aftab, Director Construction CBD Punjab, .Asif Babar, along with officials from Nespak and NLC.

CEO CBD Punjab, Imran Amin, stressed the importance of adhering to the vision and directives of Chief Minister Punjab Mohsin Raza Naqvi to ensure the timely completion of the project. 

While addressing the meeting Imran Amin said, "We are fully committed to completing the project in the stipulated time. This project is pivotal for the prosperity of the region, and will improve overall mobility in the area."

During the meeting, the technical team reported that all 33 retaining piles for the Ghora Chowk Flyover are completed and the boundary wall is also near completion. They also highlighted the round-the-clock work at the Ghora Chowk site, with three rig machines in operation. Additionally, the pile load test for the Ghora Chowk Flyover is also completed.

CEO CBD Punjab Imran Amin was also given a brief update about other projects of the authority including the upgradation of Walton Road, the construction of a road connecting CBD Punjab Boulevard, CBD Quaid District, and Walton Road, the construction of an overhead crossing bridge at Walton railway crossing, the infrastructure development of CBD Punjab and the construction of the parking plaza at CBD Punjab project site.

The wait is over; Hyundai has launched the much-anticipated Hyundai Santa Fe Hybrid

     

Hyundai Nishat Motor (Private) Limited (HNMPL), the fastest-growing automotive brand in Pakistan, has launched Santa FE Hybrid, a locally assembled D-SUV hybrid vehicle on Sunday. Hyundai Santa Fe will be available nationwide in two different Variants Smart (FWD) priced at 12,990,000 and Signature (AWD) priced at 14,699,000.

In recent weeks, the automotive industry of Pakistan was abuzz with an expectancy of a high-tech Product launch by HNMPL. The wait is finally over as the company has launched the all-new Hyundai Santa Fe hybrid. This highly awaited unveiling is now set to redefine the automotive landscape in Pakistan, and will definitely elevate HNMPL's position in country’s auto sector.

Despite the challenges posed by the current economic situation, HNMPL remains steadfast in its mission to introduce innovative vehicles to the Pakistani market. The Hyundai SANTA FE Hybrid is no exception; it represents a leap forward in the SUV segment, promising unmatched performance, style, and hybrid technology.

Hasan Mansha, CEO of Hyundai Nishat Motor (Private) Limited (HNMPL), shared his thoughts on the occasion, stating, "The Hyundai SANTA FE Hybrid marks an exciting milestone for us as we introduce our fifth Completely Knocked Down (CKD) unit in Pakistan. With this launch, we are making a bold statement in the SUV market, solidifying our commitment to providing a diverse range of high-quality vehicles to our valued customers."

The Hyundai SANTA FE Hybrid stands out in the Pakistani market with its hybrid technology, offering fuel efficiency, performance, and reduced emissions. As Pakistan's first AWD 7-seater Hybrid D SUV, it caters to the needs of larger families and environmentally conscious drivers alike. As a luxury SUV, it provides ample space and a lavish interior, delivering a premium driving experience. Its turbocharged engine ensures dynamic performance, and advanced safety features prioritize driver and passenger safety. In summary, the SANTA FE is a groundbreaking hybrid SUV that combines luxury, power, and safety to redefine the driving experience in Pakistan. The company's vision is to cater to every car segment, and with the introduction of the SANTA FE hybrid, they aim to capture the SUV market in Pakistan, setting new standards for innovation and luxury.

Hyundai Nishat Motor (Private) Limited reaffirms its commitment to the Pakistani market. With the Hyundai SANTA FE Hybrid, HNMPL is bringing the best of its capabilities to Pakistani consumers, ensuring that they have access to world-class vehicles that exemplify Hyundai's legacy of quality and innovation.

ACCA gathers business leaders in Peshawar to enhance accountants' role in boosting Pakistan's economic development

ACCA (the Association of Chartered Certified Accountants) hosted a large-scale corporate conference here in Peshawar today on the theme ‘Being Bold: Shaping a Sustainable Future in Uncertain Times’ featuring the country’s top business and thought leaders and policymakers.

 

This ground breaking event brought together thought leaders, experts, and professionals from diverse sectors to discuss and deliberate on crucial topics surrounding Sustainability, Ethics, Leadership, Future-Ready Talent, and Digital Transformation.                       .

 

The conference was attended by many prominent names in the corporate sector, as well as leading policymakers and members of the provincial cabinet.

 

Prominent speakers contributing to the dialogue of inclusive and sustainable economic development were Assad Hameed Khan, Head of ACCA Pakistan, Muhammad Ali Gulfaraz, CEO / MD, The Bank of Khyber, Akbar Ali Khan, Accountant General, Government of Khyber Pakhtunkhwa, Matti Ullah, Former Secretary Industries & Economic Zones, Shahzad Ahmad Malik, President, ICMA Pakistan, Moin Iqbal, Head of Business Organization, InfraZamin Pakistan, Dr Najeeb Ullah, Minister of Science & Technology, Sports and Youth, KP, Chaudhry Faisal Mushtaq, Founder & Chairman, The Millennium Education & TMUC, Fahad Saeed, Business Development Manager, ACCA Pakistan and Asad Malik Mehmood, Head of Business Development – North, ACCA Pakistan.

 

While speaking to the media, Assad Hameed Khan, Head of ACCA Pakistan added “It is essential for these conversations to happen at a greater frequency and actionable agendas to be formulated as a result of these dialogs. ACCA is committed to creating a sustainable future and this can only be done with the collective effort of stakeholders from all sectors and industries. The world is in a volatile position due to economic instability and to ensure sustainable recovery, we must act in collaboration with each other.”

 

At the conference, ACCA, industry and thought leaders shared insights, practical guidance, strategies, and solutions to enable businesses and policymakers to embrace these new technologies and create a conducive environment for innovation and entrepreneurship. Featuring contributions from forward-thinking thought leaders, the conference programme included a future-focused panel conversation on the topic of “Building sustainable economies and developing a skilled workforce”.

 

While speaking to the audience Our Chief Guest Dr. Akbar Ali Kahn (Accountant General of KP Said “I would like to thank ACCA Pakistan for inviting me. In these uncertain times, I urge you to be bold. Driven by ethics and trust, let our leadership pave the way for a sustainable economy. Today, we discussed innovation in startups, recognizing the vital role of ACCA professionals—a key to forging a commitment that defines our path to the future“.

 

The conversation leaders for the segment included Fauziah Ali Banuri, Divisional Head Marketing, Bank of Khyber, Asim Ishaq Khan, Project Director, NIC Peshawar, Muhammad Yawar, Director - Rafaqat Babar & Co (ACCA Member Network Panel), Shawana Zeeshan Parvez, Lecturer, IMSciences, Muhammad Munaim, Director of Finance, Khyber Pakhtunkhwa Information Technology Board (KPITB), Mahvesh Ali Khan, Founder & CEO, Ran'aa Child Welfare Foundation

 

 

Masood Textile Mills Limited and TMUC Pakistan joined ACCA as Strategic Partners. Professional Academy of Commerce (PAC Khyber Campus), Mahmood Group and SKANS Education Pvt Ltd. were the Platinum Partners, and Metropolitan International United College (MIUC) and Mukhtar A Sheikh Hospital joined as Gold Partners. InfraZamin Pakistan powered the conference as a Strategic Knowledge Partner.

 

Women Chamber of Commerce and Industry Peshawar, Small and Medium Enterprise Development Authority, Khyber Pakhtunkhwa Revenue Authority (KPRA), Khyber Pakhtunkhwa Information Technology Board (KPITB), KPEZDMC (Khyber Pakhtunkhwa Economic Zones Development and Management Company), Khyber Pakhtunkhwa Board of Investment and Trade (KP-BOIT), IM Sciences, City University and SOS Pakistan were the supporting partners, while Nutshell Group joined as Knowledge Partner.

NIC Peshawar and IM Durshal also participated as Community Partners.

 

With more than 247,000 fully qualified members and 526,000 future members worldwide, ACCA is the world’s leading body for professional accountants which uses its unrivalled connections across the world to connect people with fulfilling careers, organisations with the best finance talent, and economies with the ingredients for growth. With strong partnerships with top employers and social sector across the globe and an award-winning Professional Insights programme offering ground-breaking futures insight, ACCA is at the forefront of finance talent development and creating future-proof careers.

OPPO, Jazz, and NUST 5G Research Lab: A Triumphant Trio Paving the Way for Innovation in Pakistan

     

OPPO, a global leader renowned for its cutting-edge technology and innovation, is thrilled to announce a groundbreaking partnership with Jazz, Pakistan's leading digital communications company, and the prestigious National University of Sciences and Technology (NUST) 5G Research Lab. This alliance marks a historic moment in Pakistan's technological landscape, solidifying OPPO's commitment to driving innovation and spearheading technological advancements in the country.

 

This strategic partnership signifies OPPO's unwavering dedication to delivering state-of-the-art devices and pioneering technologies, allowing consumers to embrace the future today. By collaborating with NUST's esteemed 5G Research Lab, OPPO is poised to explore new horizons in the realm of 5G technology, ensuring Pakistan's prominent position in the global technological revolution.

 

The synergy between OPPO, Jazz, and NUST promises to be transformative, as these entities share a deep commitment to pushing the boundaries of technological excellence. By pooling their resources and expertise, OPPO, Jazz, and NUST aim to accelerate the development and deployment of 5G technology in Pakistan, ushering in an era of unparalleled connectivity and transformative experiences for consumers.

 

George Long, CEO - OPPO Pakistan, Authorized Exclusive Distributor, expressed enthusiasm about the collaboration, stating “We’re excited to partner with NUST's 5G Research Lab, a renowned institution at the forefront of technology. This collaboration aligns perfectly with OPPO's mission to deliver cutting-edge devices and drive tech progress in Pakistan. We anticipate a fruitful partnership that benefits our brand and advances the 5G ecosystem in the region."

 

Jazz NUST 5G Innovation Lab holds immense promise for shaping the future of telecommunications in Pakistan. With some of the brightest minds and advanced equipment, this institution is poised to pioneer innovative advancements in 5G technology, benefitting Pakistan's citizens. OPPO's collaboration underscores its commitment to being at the forefront of these transformative developments.\

 

Through this partnership, OPPO aims to bolster the research and expertise at NUST's 5G Research Lab to further enhance the capabilities of its devices. This ensures that OPPO smartphones continue to provide users with trailblazing features and seamless connectivity. Additionally, this collaboration will pave the way for the development of 5G use cases with the potential to revolutionize various industries, including healthcare, education, entertainment, and more.

 

As the collaboration between OPPO and NUST's 5G Research Lab takes shape, the anticipation of what the future holds is nothing short of electrifying. Pakistan stands on the brink of a technological renaissance, and OPPO takes pride in leading this revolution, championing innovation, and bringing the transformative benefits of 5G technology to the masses.