Samsung Unveils the Future of Audio at MENA Forum 2017

Samsung Electronics Middle East and North Africa (MENA), today announced its newest lineup of user-driven home audio visual products, including, a new soundbar and UHD Blu-ray player.

With over ten consecutive years of market leadership in home audio and video technology, and with active investments in R&D, Samsung’s new home audio and video product lineup for 2017 features innovative devices that reflect a total paradigm shift for both the company and the industry. In particular, the new lineup centers around sleek, simplistic designs and enhanced integration across multiple devices.

“At Samsung, we are committed to delivering breakthrough innovations for the home. Sound is an important factor in the overall user experience, and this year our focus was on delivering crisp, clear and immersive sound for the audiophile who needs a simple, yet powerful solution that not only fits their lifestyle, but simultaneously delivers an unparalleled home audio experience,” said Mustafa Sadick, Regional Senior Manager TV/AV at Samsung Electronics Middle East & North Africa office.

Samsung’s Proprietary UHQ 32bit Audio Technology Delivers Ultra-high Quality Sound

Highlighted across Samsung’s new lineup is UHQ (Ultra High Quality) audio – Samsung’s proprietary technology that enables 32bits of rich, detailed sound from any source that provides 8 to 24bit sound.

UHQ audio has the ability to upscale audio sources to a 32bit output, for both wired and wireless connections. 32bit sound creates audio which is much closer in quality to the original recording than existing HD audio, delivering rich sound that brings each note to life with incredible clarity.

Samsung has also developed its own audio algorithms to perfect ultra-high quality sound by leveraging the intelligence of existing proprietary technology, and tapping the expertise of its U.S.-based, state-of-the-art audio lab.

Samsung audio has applied ‘Distortion Cancelling’ technology which reduces sound alterations by predicting the movement of internal speaker units in advance, and controlling the units to deliver the perfect sound. This effect works well on a woofer, which tends to output a powerful low-pitched sound with a movement bigger and more unpredictable than other speaker units. The ‘Distortion Cancelling’ algorithm can intelligently predict a woofer’s movement, control it, and play more solid and stable sounds at a low pitch.

Samsung’s new sound profile also includes a ‘Wide-band Tweeter’, which expands and broadens the ‘sweet spot’ in any room, widening the area where optimal sound can be heard. The new profile also includes a ‘Crystal Amplifier’ that removes noise so consumers can enjoy the most accurate and precise sound across the widest range.

H7 Wireless Speaker Delivers UHQ 32bit Audio Technology and Stylish Design

Samsung has also announced new standalone sound technology that reflects the needs of consumers who enjoy listening to hi-fi audio – an advancement that is already gaining recognition and winning accolades from the industry.

Thanks to its stunning sound quality, premium design and intuitive user experience, Samsung’s new H7 Wireless Speaker – which offers 32bit ultra-high quality sound performance – received a 2017® CES Innovation Award. This achievement further reinforces Samsung’s leadership in the category, and is emblematic of the future-forward products the company continues to develop.

This award-winning UHQ 32bit audio technology, combined with a bass response going down to 35Hz, delivers a wide sound range across the human auditory field – from high to low frequencies.

Samsung’s H7 Wireless Speaker also reflects superior innovation in design. With sleek, contemporary metal finishes that appeal to even the most discerning consumers, a compact size and a retro exterior, the H7 Wireless Speaker allows music to be a centerpiece of any room.

The design of the speaker also features a more intuitive user experience supported by wheel control. By turning the wheel, users can not only adjust the volume but also select their favorite playlist from their choice of streaming music services.

New Soundbar Delivers Incredible Sound with Less Room Clutter

The new MS650 Soundbar is Samsung’s first soundbar to embed subwoofer performance directly into the primary unit. This ensures that the bass is equalized and crystal clear, while simultaneously de-cluttering the home. The MS650 delivers powerful home cinema sound on premium TVs, without the need for a separate subwoofer.

Overall, the MS650 Soundbar provides a deeper sense of immersion. When paired with the Samsung Smart Remote, the room’s home audio is powered by the same device as the TV unit, further simplifying the experience.

Samsung audio has applied ‘Distortion Cancelling’ technology, which reduces sound alterations by predicting the movement of internal speaker units in advance, and controlling the units to deliver the perfect sound. This effect works well on a woofer, which tends to output a powerful low-pitched sound with a movement bigger and more unpredictable than other speaker units. The ‘Distortion Cancelling’ algorithm can intelligently predict a woofer’s movement in advance, control it, and play more solid and stable sounds at a low pitch.

The MS650 Soundbar boasts a small but mighty “one body” design that can be mounted onto your TV with one simple connection, no complicated setup, and no need to add the hole in the wall. This means that the soundbar and TV can be turned on at the same time, simply by connecting the two units with a designated power cable connection, eliminating the need for two separate power cables, and removing clutter around the TV.

Samsung’s new wall-mount solution also introduces new options for Soundbars with a new user-friendly-shaped bracket that connects the TV directly to the Soundbar. The mounting of the Soundbar requires just one connection to install, preventing consumers from creating more than one hole in the wall.

A UHD Blu-ray Player That Completes the Ultimate Home Entertainment Experience

Samsung’s recently released HDR-compatible UBD-K8500 Ultra HD Blu-ray player offers four times the resolution and 64 times higher color expression than conventional Blu-ray players. When paired with Samsung QLED TV’s Quantum Dot Display, the UBD-K8500 delivers a level of picture quality never before seen in the home. Its built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs.

Samsung’s all-new audio products will be available in selected markets across the Middle East and North Africa from Q32017 onwards.

Gree Air Conditioners remind you to check your AC for coming summer

Gree has created the most reliable inverter air conditioners that are enriched with a special heating-feature to ensure the coziest and safest winter in Pakistan’s climatic conditions and environment. 

Being a responsible organization Gree always seek ways to maximize comfort level of its consumers in terms of technology, quality and after sales services. As spring season has already arrived in Pakistan and summer will be approaching in few weeks so everyone will be looking for peace in an air conditioned chill room. It has been observed that many consumers face problems of cooling when they turn on their Gree AC. It is only because AC is wrapped in winters without a proper cleanup.

Gree’s initiate is to remind consumers to check for their units once before summer and observe their performance is up to the mark or not. It is also recommended to check for remote controls either they are in working conditions or they have got some problem.

Just sparing 10-15 minutes and a small practice will keep you cool in coming hot summers. Gree technical team is always here to provide assistance and just a phone call away.

Samsung Electronics Ushers In a New Era in Home Entertainment with QLED TV

Samsung Electronics Middle East and North Africa, announced its new QLED TV series - Q9, Q8, and Q7 - during the company’s 2017 product unveiling for the Middle East and North Africa Region, held at the Samsung MENA Forum in Singapore.

“We are thrilled to be ushering in the era of QLED in the Middle East and North Africa markets,” said Mustafa Sadick, Regional Senior Manager of Visual Display at Samsung Electronics Middle East & North Africa office. “Today, we are showcasing the most true-to-life picture on screen with the advent of QLED TV. We have listened to our customers and implemented new technologies and innovations that address their pain points when it comes to the viewing experience, while simultaneously redefining the fundamental value of TV.”

Samsung’s Best Picture Quality - Ever

With picture quality remaining a top priority for consumers around the world - especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward.

The new lineup offers dramatically improved color performance, displaying DCI-P3 color space accurately and – in another world first for Samsung, QLED TVs are capable of reproducing 100 percent color volume. This means they can express all colors at any level of brightness – with even the subtlest differentiable at the QLED’s peak luminance - between 1,500 and 2,000 nits.  

Color volume presents color that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors from yellowish green to turquoise, depending on brightness of the light. Samsung QLED TV display can capture even subtle differences in color pertaining to brightness. This kind of color detail cannot be easily depicted in the traditional 2D color space models.

This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color with much greater detail compared to conventional TVs.

The new Quantum dots allow Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost color performance, which is also maintained regardless of how wide the viewing angle may be.

Committed to Solving Consumer Pain Points

Samsung also used today’s product unveiling to highlight new design features which resolve some of the most significant TV viewer pain points.

“Issues faced by consumers around the world, and in our region, such as cable clutter, thick wall mounts and a slew of devices sitting right under the TV will no longer be a pain point – our 2017 line up is focused on what’s important, the content on the screen, and not everything surrounding it,” Sadick added.

The improvements to design and usability in the QLED TV series include a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV. This is in addition to the ‘No Gap Wall Mount’, which makes it quick and easy to affix the TV flush against the wall. Or, for those who prefer not to mount the TV, Samsung is offering two new stands designed to elevate and showcase the QLED TVs as beautiful home accessories all by themselves. Consumers can choose either the ‘Studio Stand’, which resembles an easel with a painting, or the sleek ‘Gravity Stand’, which when attached to the TV, resembles a contemporary sculpture.

 Samsung’s Smartest TV ever

In 2017, Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving people the simple, unified user experience they want for all their entertainment content - wherever and whenever they want it. For example, with the Samsung Smart Remote, consumers can control most connected TV devices from a single source, with one device.

This year, the ‘Smart Hub’ interface has been extended to smartphones through Samsung’s new and improved ‘Smart View’ app, which now provides a comprehensive overview of all available content on the app’s home screen. Thus, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services - on their TV, through the ‘Smart View’ mobile app. Consumers can also choose to receive alerts on their mobile devices about their favorite content, regarding for example, show times and availability.

When it comes to content, Samsung is working with an ecosystem of partners including MBC Shahid and STARZ Play to deliver great content directly to the TV. Samsung is also leading the 4K and HDR revolution, with many original titles already coming from regional and global partners.

Samsung Smart TV customers will also enjoy the additional benefits of screen and sound mirroring, meaning that they can play the content directly of a second screen and also enjoy the TV sound on their headsets mirrored through their mobile.

Samsung QLED TVs will be available in selected markets across the Middle East and North Africa from Q2 2017.

HUAWEI Pakistan team explored P10 and P10 Plus at MWC 2017

To kick off Mobile World Congress 2017, Huawei Consumer Business Group launched the new HUAWEI P10 and P10 Plus. Huawei’s Deputy General Manager, Mr. Fraz Malik Khan and top media team also visited the MWC 17 in Barcelona.

On behalf of Huawei Pakistan, Mr. Fraz Malik Khan the Deputy General Manager of Huawei’s Device Department accompanied top media journalists from acclaimed tech and lifestyle publications to the launch event of P-10 and P-10 Plus as well as the internationally acclaimed Mobile World Congress to the mobile capital of the world, Barcelona. The purpose was to drive the strategic development and planning functions for the world-renowned brand in Pakistan.

The HUAWEI P10 and P10 Plus, to be launched soon in the Pakistan, are truly a demonstration of Huawei’s continued commitment to setting new performance standards and inspiring creative expression. Huawei managed to snap a whooping 42 awards at the congress, 24 of which went to the new flagship devices. The new models have already created a stir in the international arena with their groundbreaking features and sophisticated aesthetic.

Media teamfrom Pakistan interviewed Mr. Jiaojian, president of MEA Region. Commenting on the launch, Mr. Jiaojian said “As culture and technology continue to intersect in every aspect of our world, we want to deliver new products and experiences aimed to improve and enhance life. Our impressive new HUAWEI P10 and P10 Plus weave together the exceptional imaging capabilities of Leica and our stand-out design and hardware innovations to bring users a powerful device experience.”

The HUAWEI P10’s new Leica Dual-Camera 2.0 features the rear dual-camera set up and Leica front-facing camera, means consumers can explore the full range of portrait photography. With a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms, the HUAWEI P10 delivers superior technical and artistic photography features on a smartphone.Both HUAWEI P10 and P10 Plus are packed with GPS, an optical heart rate monitor and NFC for Android Pay. The devices are set to be launched in Pkaistan in the following months. You can follow the social media pages of Huawei Pakistan for regular updates.

Samsung Elevates Multimedia Experience in Galaxy Device Lineup with Audio Tuned by AKG

Samsung Electronics Co., Ltd. And HARMAN International Industries, Incorporated (NYSE: HAR), the premier connected technologies company for automotive, consumer and enterprise markets, today introduced a new level of audio experiences on Samsung Galaxy devices with the integration of GRAMMY® Award-Winning audio from AKG by HARMAN. Samsung and HARMAN initiated a technology partnership in 2016 before the parties entered into a definitive merger agreement.

As the first stage of this audio collaboration, the Samsung Galaxy Tab S3 will debut with quad stereo-sound speakers tuned by AKG. With premium 4K video playback and a vivid Super AMOLED display, the Galaxy Tab S3 will offer a cinema-like experience and feature S Pen productivity. The tablet’s AKG tuned speakers will produce pure sounds, free from distortion and distraction, inspiring listeners with a truly immersive acoustic experience. The speakers will also automatically adjust depending on whether the device is in landscape or portrait mode to offer the highest-quality sound.

Samsung and AKG will expand their collaboration by bringing AKG’s superior listening experience to Samsung Galaxy smartphones. Select Galaxy smartphone users will soon be able to enjoy pure, natural sound with earphones tuned by AKG included in-box with their smartphone.

AKG by HARMAN was founded by an engineer and physicist with the idea of creating pure studio sound that could become a catalyst for creative expression. For 70 years, AKG microphones and headphones have been used from the studio to the stage by the world’s most respected musicians, producers and DJs with a legacy of innovation that includes more than 1,000 patents and over 300 inventions in the field of electro acoustics.

“AKG has been delivering Grammy® Award-Winning reference sound for professional musicians for more than 70 years. Integrating AKG technology will greatly enhance Samsung’s mobile products by delivering a fully differentiated and superior audio experience to customers,” said Michael Mauser, President, HARMAN Lifestyle Audio. “We are very excited to be a part of Samsung’s prestigious Galaxy portfolio and look forward to bringing our premium audio capabilities to Samsung Galaxy users worldwide.”

Younghee Lee, Executive Vice President and Head of Mobile Marketing and Wearable & Accessory business at Samsung Electronics, said, “HARMAN and the AKG brand were the natural choice to elevate our audio quality and immediately communicate the distinct and premium offering that we wanted to bring to consumers with our new product introductions. For a totally immersive experience, we wanted the best performance in audio – and we achieved that through this exciting collaboration, giving Galaxy users the ability to fully enjoy enhanced listening experiences across Samsung’s mobile portfolio.”

Panasonic’s Exclusive Showcase of Latest Consumer Electronics Amazes Dealers in Pakistan

Panasonic Marketing Middle East & Africa (PMMAF) showcased its latest consumer electronics products in appliances, audio visual, health & beauty products exclusively for exclusively for dealers in Punjab and Khyber Pakhtunkhwaat at the convention organized on March 1^st 2017. The company plans to strengthen its business in Pakistan by expanding the consumer product line-up.

Commenting at the event Mr. Shinichi Wakita – Managing Director, PMMAF said, “Panasonic recognizes Pakistan’s increased potential as a market for consumer electronics. Industry reports predict a very bright future for the consumer electronics sector in Pakistan as the country increasingly transports towards urbanization.”

He added, “Panasonic has a strong presence in the consumer electronics business worldwide and as a part of our growth strategy in region we are focusing on Pakistan as one of the key markets. We will be strengthening our consumer business by offering products that will amaze our valued customers in Pakistan with unmatched features and superior Japanese quality.”

Panasonic in collaboration with Nagina Electronics, its distributor in North region, continues to study the local consumer lifestyle and offer right products that would add value to the customers’ life through convenience and quality.

Customers in Pakistan can now buy Panasonic kitchen appliances, refrigerators, washing machines, air conditioners, televisions, audio systems, beauty and grooming electronics, which are widely available at electronic retail stores all over Pakistan.

For almost 100 years now, Panasonic has been providing a wide variety of products, systems and services in its effort to realize “A Better Life, A Better World” for each individual customer. The tradition of outstanding quality is the result when Japan’s innovative and state-of-the-art technology meets carefully-nurtured craftsmanship backed by several years of experience.

Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.

Huawei P10, P10 Plus & Watch 2 - Nab Top Accolades at MWC 2017

Consumer technology and global media titles continue to recognize Huawei with numerous awards at MWC 2017. The Huawei P10, P10 Plus and Watch 2 received an impressive 42 awards to-date for their striking design and portrait capabilities.

Android Authority honored the HUAWEI P10 with the “Best of MWC 2017: Best Smartphone” award, Digital Trends recognized the HUAWEI P10 with the “Best Phone” award, whereas Android Central awarded the HUAWEI P10 as a “2017 MWC Top Pick.” T3 also awarded the HUAWEI P10 with the “MWC 2017 Awards: Best Phone.”

Commenting on the launch, Head of MEA Region - Mr. Jing said “As culture and technology continue to intersect in every aspect of our world, we want to deliver new products and experiences aimed to improve and enhance life. Our impressive new HUAWEI P10 and Watch 2 weave together the exceptional imaging capabilities of Leica and our stand-out design and hardware innovations to bring users a powerful device experience.”

Pocket-lint and Recombu both recognized the HUAWEI P10 with the “Best of MWC 2017” award. PhoneArena and Trusted Reviews also recognized P10 with their “Best New Phones and Devices” award. The “Best Pick of MWC” awards were given to Huawei P10 by Android Central, Ubergizmo, Android Headlines, TechAdvisor and Live Mint respectively. Stuff gave the Huawei the “Jackson Pollock Award” for bold use of color on the HUAWEI P10, whereas FoneArena awarded the HUAWEI P10 with the “Editor’s Pick of MWC 2017.”

Huawei Watch 2 was also generously awarded by numerous companies such as; T3 with the “MWC 2017 Awards: Best Wearable”, Pocket-lint with the “Best of MWC 2017” award, Expert Reviews and TechRadar both with the “Best Wearable” award and PC Mag with “Best of MWC” award.