Samsung Electronics Co. announces its global marketing partnership with Jurassic World, the
long-awaited next installment of Steve Spielberg’s groundbreaking Jurassic Park series. Samsung will present
exclusive content from the upcoming epic action-adventure on its revolutionary
SUHD TVs at retail stores in U.S until the movie releases on June 12. As part
of the cross-platform partnership, Samsung also had a presence at the Jurassic World premiere and post-party.
"Partnering with
Universal Pictures provides us with a unique opportunity to show our innovative
technology and create an integrated marketing campaign tied to one of the
biggest movies of the year,” said Won Pyo Hong, President and Chief Marketing
Officer, Samsung Electronics. "The exclusive Jurassic World clip on Samsung’s SUHD TVs will show unmatched, lifelike picture
quality with breathtaking color and detail, drawing viewers in so that they
feel like a part of the action.”
Samsung also celebrated
the premiere of Jurassic World by creating a video wall featuring
content from the film on their new SUHD TVs, which immersed guests in JURASSIC
WORLD through spectacular color and detail on the red carpet.
“Samsung is a part of our
story,” said Jurassic World producer Frank Marshall. “Our vision
for the movie was that the theme park was very real, so we went to great
lengths to make audiences feel like they were part of the experience — that
really adds to the storytelling.”
The Samsung Innovation
Center
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