realme Pakistan announced their foray into the world of AIoT earlier this week, calling their product range AIoT (that is artificial intelligence of things). Catering to younger members of the community they are designed to be “organic and integrated” and to give their users “exciting experiences” while making their lives easier.
With Dare-to-Leap spirit, realme makes continuous efforts to bring to the youth products beyond expectation and quickly successfully manage to achieve more than 25 million global users. Focusing on AIoT, realme plans to create a complete AIoT ecosystem young brand has grouped its AIoT products into three categories — Personal, Home and Travel.
The personal category comprises audio and wearables. The audio discussed included basic headphones, true wireless earbuds and ANC earphones. Each of these will include their digital assistant built into each product. Wearables included smartwatches and bands — there was a brief mention of the new realme Band, their first wearable product, releasing this month.
The brand’s focused marketing efforts in the form of social media campaigns, creating communities to connect with young consumers has helped the brand understand consumers’ needs as well as gain popularity, especially among its core youth audience. This is complemented by its online channel strategy, which has helped realme respond quickly to consumer demands by bringing its products faster into the market, and to scale. realme is also one of the first brand to bring a AIOT product range in Pakistani Market.
Recently, after gaining success in the smartphone segment, realme is diversifying and moving towards a connected ecosystem strategy. realme aspires to be a tech trendsetter brand and is working on those lines. The brand has already announced some AIoT products like smartband, smartwatch, and Air Buds. This will help realme maintain growth and provide a holistic experience in the form of a connected ecosystem, especially to its tech-savvy young consumers.
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