TCL Presents Extensive Product Portfolio and Innovative Technologies for a Smarter and Healthier Lifestyle at IFA 2024

                                                         

TCL, Pakistan’s No 1 LED TV brand and the world’s top two TV brand presented its latest range of innovative technologies at IFA 2024 in Berlin, featuring one of its most extensive product lineups. As IFA marked its 100th anniversary, TCL also made a significant impact with its largest-ever exhibition space, an impressive nearly 3,000 square meters, setting a historic new benchmark for the brand.

As a leader and pioneer in large-screen displays and Mini LED technology, TCL redefines new standards in picture quality with the latest TVs while elevating the audio-visual experience on large screens. Another key product on display is the TCL 115”X955 Max, the world’s largest 115-inch QD-Mini LED TV, taking home entertainment to new heights by delivering an unparalleled viewing experience in the industry.

TCL also showcased its brand-new NXTFRAME TV Series, which redefines the future of digital art and entertainment in the home. The Pro version of the TCL NXTFRAME TV comes with sound technology developed in collaboration with Bang & Olufsen, the luxury audio brand that delivers its bespoke sound solutions to consumers worldwide.

The innovations were part of TCL’s broader display lineup announced at its IFA 2024 Global Press Conference, which also included the latest R8 series monitors and its flagship-level soundbar Q85H and Q75H. With patented RAY·DANZ technology and TCL Tutti Choral technology, the soundbars facilitate greater home theater experiences.

TCL also Introduced the RayNeo Air 2S XR Glasses, Intelligent Cockpit Integration Solution and Cockpit Display Optimization Solution. TCL demonstrated an innovative Smart Home Energy Solution that integrates solar panels, energy storage systems, heat pumps, EV chargers, and household appliances into a unified platform.

TCL also presented its M-Series Flat Panel Display, which has earned dual TÜV Rheinland certifications for low blue light and flicker-free performance, promoting eye health even during extended use. Additionally, TCL unveiled a specialized Smart Hotel System designed to meet the specific needs of hotel groups, offering highly integrated and customizable features tailored for B2B hotel clients.

TCL introduced the FreshIN 3.0 fresh air conditioner with ecosystem connectivity, featuring health-focused QuadruPuri Filters, an AI energy-saving algorithm, and voice control. The TCL BreezeIN 2.0 air conditioner leads the industry with its ultra-energy-efficient AI big data model. The Free Built-in Refrigerator offers a seamless design that fits perfectly into kitchen space and a T-Fresh system designed to deliver high levels of sterilization. The P68 Washer and Dryer Pair, with a stackable design, is perfect for compact spaces and includes advanced anti-wrinkle technology.

The appearance of Spanish football legend David Villa Sánchez ignited excitement at the event, underscoring TCL’s dedication to supporting sports and its global influence. Also Chris Lefteri, a global leader in CMF (Color, Material, Finish) shared his profound insights on how cutting-edge material design drives technological progress, offering attendees an opportunity to engage with how the CMF will elevate in TCL’s upcoming products.

In the first half of 2024, TCL shipped 12.52 million TVs globally, securing its position as the world’s top 2 TV brand consecutively. In Europe, TCL's TV shipments grew by 40.1%, with market share ranking in the top two in France, Sweden, and Poland, and third in the Czech Republic and Spain, showcasing the brand's strong performance worldwide.