Samsung
Electronics Co., Ltd. announced its second year partnership with International
Talent Support (ITS), a global platform and competition for young emerging
creative talent, as well as this year’s Samsung Galaxy Award featuring the
Galaxy S6 and S6 edge. Samsung and ITS are recognizing young talent and forces
of fashion with creative vision, encouraging them to explore their creative
ideas, and ultimately create a product or art piece that unites technology and
fashion for a chance to receive the Samsung Galaxy Award. As a global innovator
in mobile technology, Samsung is devoted to uniting the worlds of fashion and
technology by leading the way in the development of tech products and
user-experiences that seamlessly combine style with substance.
The
Samsung Galaxy Award at the 2015 ITS competition will give young designers an
opportunity to showcase their creative approach and design vision. Ten
finalists will be selected from ITS FASHION, ITS ACCESSORIES, ITS JEWELRY, and
ITS ARTWORK, and will be asked to develop proposals for two assignments:
produce a new type of smartphone case for the Galaxy S6 or S6 edge with or
without Swarovski crystals, and create a fashion item or art piece based on
their design expertise, inspired by Galaxy S6 or S6 edge design or features.
Ten prototypes will be chosen to be exhibited during the final round on July
10th and 11th. The best prototype will receive the Samsung Galaxy Award and a
cash prize of €10,000.
“Samsung
recognizes young designers and talent as critical forces of fashion that have
the potential to create the next big thing in fashion-forward tech devices and
accessories,” says Younghee Lee, Executive Vice President of Global Marketing,
IT & Mobile Division at Samsung Electronics. “We are proud to support this
innovative group and look forward to seeing the many ways that fashion and
technology can unite to better improve our lives.”
The
winner will be decided collectively by juries, including Younghee Lee, along
with some of the most influential Italian fashion journalists.
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