Syngenta Pakistan Limited, a leading agriculture innovation and
technology company that provides crop protection, seeds, and digital services
to millions of Pakistani farmers, has launched the mega version of ‘Cropwise
Grower’ mobile application in a high-powered meeting which was graced by Ms.
Shaza Fatima Khawaja, Federal Minister of State for IT & Telecommunication,
as the chief guest.
Cropwise Grower app is a free-of-cost, highly innovative digital
solution to engage & advise the Pakistani farmers to enhance their farm productivity
offering multiple features including instant detection & diagnosis of
crop-diseases, pests & other threats to the crops. Covering over 3 million
acres of farmland, the app’s ‘Scan, Detect and Diagnose’ feature called Crop
Doctor is powered by the most advanced ‘Artificial Intelligence’ (AI) based
mechanism which provides a one-stop solution to farmers to identify crop
problems and address these problems efficiently. ‘Cropwise Grower’ offers several
other valuable facilities such as e-commerce module for online ordering of
products, ‘Naya Savera’ franchise locations and a deeper understanding
of spraying-windows, based on localized weather information and evolving
environment. Besides recommending products suitable for various crop-growth
stages, it provides crop-management information and tutorials on timely
identification of pests & disease.
Appreciating Syngenta’s efforts in bringing digital technologies closer
to the farmers and sharing the groundbreaking initiatives of the government in
this space, Ms. Shaza Fatima Khawaja shared: “Agritech has an essential role to
play in enhancing Pakistan’s agricultural productivity, promoting economic
well-being of the farmers and ensuring country’s food security. In this regard,
Digitalization and Agriculture are among the top priorities of the government and
we are devising strategic initiatives and policy frameworks to facilitate all
stakeholders especially our farmers to benefit from the emerging technological
solutions. It is good to see that Syngenta Pakistan is investing in digitalization
of the agriculture sector to bring useful offerings closer to the farmers in
the form of their Cropwise application and e-Commerce facility.”
The Country General Manager Syngenta Pakistan - Zeeshan Hasib Baig
stated: “Syngenta Pakistan’s core strength lies in its close relationship with
the growers. To further strengthen this connection with our growers, we are
delighted to share the Cropwise Grower app which brings smart solutions closer
to farmers and enables them to be more self-sufficient. Resonating with the
worthy comments of the Honourable Minister about the importance of agritech in
our country’s development, we at Syngenta believe that technology can be a key
enabler in helping farmers grow efficiently and sustainably. The Cropwise
Grower app is a revolutionary step in the crop protection industry and we
firmly believe that it will help in addressing Pakistan’s food security
challenges by building resilient food systems and by supporting our farmers in
improving their crop yields for better returns on their investment.”
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